Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Corporate Social Responsibility (CSR) allows big and small companies to build positive change. It’s when brands choose to do what’s right not only for their commercial interest but also to build customer…
In this post, I’d like to highlight various PR practitioners’ and scholars’ definitions of public relations. Some of these definitions show a slightly different perspective of PR. Scholars’ Definitions of Public Relations…
Almost one out of every five public relations experts in the United States participate in the Public Relations Society of America (PRSA). It is the largest public relations association in the world.…
Humanity lives and breathes communications every day. And still, getting a message across is a tough task for many. If you don’t practice public relations, you’re bound to fail. PR is a…
What is adtech? The rules for the data privacy game are changing, and whatever the market requires, we need to stay tuned to it. It’s a challenging time for businesses, but it’s…
With the goal to reach more potential clients and promote their deals more effectively, online businesses look for new approaches, strategies, and techniques. Even a decade ago, online business promotion worked differently…
Nowadays PR experts just can’t provide a quality service without digital PR tools. Free and premium PR tools create new opportunities and make working in public relations more productive and less time-consuming.…
There are plenty of recommendations out there about how to produce a killer press release. Here, we look at things from a slightly different angle by looking at what not to do…
Political magazines online. Politics is an extremely complex area of human relations. And no matter what anyone says, it affects every person. Some people try to turn a blind eye to it,…
Before anybody wants to start a business with you or buy a product, they’d have Googled information about you. The links appear on the first few pages of search engines when people…