Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Every company has to be a media company itself because traditional media outlets can’t provide sufficient means, or pageviews to help tell all important stories of companies, and their communities. The boost…
Link Building vs Digital PR. The day the Internet appeared in our life, traditional PR has lost its power. Still, traditional media works and brings results, but digital PR wins with a…
Reputation is an invaluable asset for any business. Reputational risk is the harm that can be done to a brand’s reputation due to factors like negative publicity, legal problems, or data breaches.…
The traditional business model has changed significantly in recent times. With the rise of the digital world, businesses need a robust online presence to thrive. Customer reviews and ratings are crucial in…
A well-crafted article in the media can help solve important tasks such as boosting personal branding, launching a business in new markets, or recovering from losses during a crisis. Today, in addition…
One of the biggest mistakes businesses make is a lack of consistency in their messaging. Unfortunately, changing your mind about what messages you send on behalf of your business makes it nearly…
One of the key pillars of effective PR is stakeholder engagement. Engaging with stakeholders, including customers, employees, investors, communities, and advocacy groups, is vital for organizations to understand their needs, address concerns,…
Even the most seasoned professionals encounter challenges and make mistakes along their journey. We’ve gathered insights from leading experts in the field of public relations, who have graciously shared their experiences. From…
A spokesperson is an individual who is designated or chosen to speak on behalf of an organization, group, or individual. They are responsible for representing the entity or person in various communication…
We, human beings are complicated and so are our opinions. The question is whether it is important to know how the masses feel about popular issues. In democratic societies, it is critical…