Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
An esteemed member of North America’s publicity elite for over 10 years, Sasha has carved a respectable name within the Film & Music industries as the “go-to” Publicist. Sasha Stoltz Publicity, the…
Online reputation management encompasses all of the steps you take to interact with your customers online. It is the process of tracking and responding to all positive and negative mentions of your…
The beauty industry grows day by day, at a huge speed. We can see how customer behavior has evolved thanks to the digital era. Most beauty brands use beauty public relations to…
Media pitching examples. No matter what industry you’re representing, knowing how to pitch a story to the media is a crucial step to success in PR and content marketing. But sometimes securing…
Over the past few years, cryptocurrency has become very popular around the world. Many economists and IT specialists are already earning real money on this. If you are interested in development in…
Struggle to brainstorm your PR campaign ideas? That happens to the best of us. Whether you want to lunch your new game or fix a crisis your business is facing, there’s a…
Best public relations books. In public relations, it’s first of all necessary to learn the basics and then keep up with new techniques and approaches all the time. As with any business,…
Media outreach is a marketing approach where a brand and its representatives engage one-to-one with potential customers.…
Local advertising and marketing are efficient for promoting local businesses, as well as for international companies when they want to focus on marketing strategies in a particular location. Thanks to regional media,…
Public relations can make a significant impact on your business. PR supports in good or bad times. Consistent, positive media attention through PR has the power to build credibility, increase sales, improve…