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Digital Marketing

Welcome to our blog category dedicated to the exciting world of digital marketing! Here, you'll find a wealth of articles, resources, and guides designed to help you navigate the ever-evolving landscape of online marketing and achieve exceptional results for your business.

At our blog category, we are committed to providing you with the knowledge and inspiration needed to thrive in the digital marketing realm. From understanding the nuances of paid advertising to harnessing the power of data-driven marketing, we're here to help you unleash the full potential of your online success.

The Untapped Power of Esports Advertising
Digital Marketing/Public Relations

The untapped power of esports advertising

June 22, 2021April 14, 2025

Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…

AI Sales Tools
Digital Marketing

20 the most useful AI sales tools you should adopt in your work routine

May 26, 2025June 3, 2025

The sales process has evolved over the years, from exchanging things between people to new marketing strategies to involve people in buying. Since we live in a consumer society, everyone wants to…

Google Knowledge Panel
Digital Marketing/Public Relations

What is a Google knowledge panel, and how to strengthen your presence on Google knowledge graph

March 31, 2025March 31, 2025

Being visible on Google is essential in today’s business world. Your company is nearly invisible without a website, a presence on Google Maps, or active social media. Does your business have a…

How to Choose the Necessary Content Type for Specific Purposes
Content Marketing/Digital Marketing

10 content types to diversify your content strategy

March 21, 2025May 21, 2025

Content is everything, especially when building a diversified content marketing strategy. It is what communicates your company’s objectives and selling points, and it is what sets you apart from your competitors. By…

Content Marketing
Content Marketing/Digital Marketing

How to create an effective content marketing strategy for a service-based business

March 10, 2025March 10, 2025

If you’ve reached this guide, chances are you are planning to launch an online marketing strategy for your business that offers services to other individuals or companies. One of the best things…

Shiny Object Syndrome
Digital Marketing

Shiny object syndrome: bingo – how to spot it and 6 effective ways to overcome it

February 24, 2025February 24, 2025

In pursuing success, not only motivation and creative ideas are important, but also perseverance and discipline. For a business, it is crucial to focus on a maximum of two steps forward, not…

Semantic Search
Digital Marketing

Semantic search: the future of intelligent information retrieval

February 13, 2025February 13, 2025

The sheer volume of digital information continues to expand at an unprecedented rate. By 2025, the total amount of data generated, consumed, copied, and stored is expected to exceed 180 zettabytes​. Traditional…

Chief Communications Officer-
Digital Marketing

Chief communications officer: types, qualifications, salaries and duties

February 4, 2025February 4, 2025

Welcome to the PR Jobs project!  Have you ever wondered who is behind crisis management, corporate image, and media relations? The answer is the chief communications officer (CCO). This key executive shapes the…

Paid Media Strategy
Digital Marketing

How to adapt your paid media strategy for 2025

February 4, 2025February 4, 2025

It is almost impossible to build a solid online presence without using different forms of media in this day and age.  While technologies advance and new tools emerge, the ultimate goal of…

Paid Media Trends
Digital Marketing

Exploring the top 5 paid media trends to watch in 2025

February 4, 2025April 11, 2025

What are the key trends and best practices that will help us stand out in the paid media world in 2025?  If you work in the digital marketing field, there are lots…

What Is a Favicon?
Digital Marketing

What is a favicon? why it matters and how to add one to your website

January 31, 2025January 31, 2025

Is your website missing a favicon, or is it very low quality? If your blog or media website still lacks one, now is the right time to add a favicon to your…

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