Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
Creating a marketing website or landing page that captures attention, drives engagement, and converts visitors into customers is no easy task. Whether you’re starting from scratch or revamping an existing page, knowing…
Most businesses are hyper-focused on the traditional pillars of SEO: keyword optimization, backlinks, and technical fine-tuning. And sure, those are essential. But what many marketers don’t realize is that social media engagement…
Any field has its competition and peculiarities in business positioning. Despite all the hate, the competition gives us the impetus to move on and develop, thereby growing in the ratings. Competition determines…
At PRNEWS.IO, we continue to work on our project, Her PR Journey, where we publish interviews with amazing women in the PR industry. Today, we’re excited to meet Michelle Glogovac, an award-winning…
Internal linking is a crucial aspect of search engine optimization (SEO). It involves linking one page of a website to another within the same domain. This practice is essential for distributing authority…
Delving into memories, one can recall the complete absence of marketing in the parents’ and grandparents’ youth. In those days word of mouth was the deciding factor in selling products, for example,…
Cloud Stacking is a sophisticated SEO strategy that leverages cloud platforms to create interconnected web entities, ultimately aiming to elevate a website’s position in search engine rankings. Unlike traditional Private Blog Networks…
Trust on First Use (TOFU) is a crucial metric employed by Google to evaluate the trustworthiness and quality of websites or content without relying on prior interactions or historical data. This approach…
Google My Business (GMB) is an essential tool for local businesses aiming to enhance their online presence. By fully optimizing your GMB listing, you can increase visibility, drive more leads, and improve…
Often, our expectations do not match reality, especially when a brand invests heavily in advertising and awareness. Those who do not build high expectations will not be disappointed, but those who demand…