Consumers are tired of always in-your-face ads, so using low-key sponsored content is a great way to get your brand in front of more people. Sponsored content is a powerful tool for…
Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
Email Pitch is still the king of communication in business. But getting your content in front of media outlets and influencers is tough. Not only it has to appear to your target…
PR Budget 2022: How Much Does it Cost to Get Media Coverage?…
Today’s marketers are often tasked with managing campaign efforts across a range of different media platforms. This can make it complicated to effectively track each tactic’s success and the overall result for…
Make the headline of your press release as informative as possible, but don’t make it lengthy. The headline is the window of content. A press release headline should be short, succinct, and…
Even the best podcast doesn’t get an enormous following for one day. And it definitely doesn’t get a big audience at any time without lots of promotion. If you’ve never boosted a…
If I only had two dollars left I would spend one dollar on PR. — Bill Gates, founder of Microsoft Press release quote. Quotes are not only essential but also an indispensable…
An artist’s PR (public relations) is the process of managing the reputation of an artist. This includes creating and managing positive media coverage, building relationships with key stakeholders, and creating marketing materials…
Most musicians and artists don’t start their careers with a passion for business or public relations, but generating media interest in your music is a crucial part of success and fame. That’s…
ETalk is an online English learning platform for adults and kids that provides remote one-to-one personalized English language classes. Its founder, Vyacheslav Zhiradkov, is…
Content marketing for startups is an essential step in getting established and proving your authority to search engines, audiences, and prospective partners. However, many…
Since the 2000s, marketers have started to use newsjacking for promo campaigns. Newsjacking is when a brand creates a campaign centered around a well-discussed news item. Unlike a stunt that acknowledges news within a public venue or a business place,…
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