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Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.

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For 12 years, we have been working on a B2Blogger.com platform in a narrow segment, distributing press releases of companies on the Russian Internet. With time, our clients began needing more functions, and we changed the platform. Since April of 2017, we fully switched to PRNEWS.io. Here’s what came out of it.

One SEO-specialist of the company interested in cooperation applied to PRNEWS.io. The problem was that the leaders rejected the idea to extend PR content through PRNEWS.io, as it will be cheaper to contact the mass media directly. How to prove to the administration that it is better to delegate distribution of publications than to be engaged in it independently?

In 2016 content marketing reached its peak and brought many unexpected discoveries to marketers. We asked a few entrepreneurs and marketing experts to share their views about content marketing, and how they used content for promotion throughout 2016.

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Tips

A qualitative anchor is not a panacea for increasing sales, but it does possess a certain power. Read in our article about what types of anchors exist, how to insert them properly into the text and how to make them work for the benefit of your company.

Aaron Orendorff’s wrote an interesting article about the new book of Joe Pulizzi and Robert Rose Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. Aaron Orendorff is the founder of iconiContent and a regular contributor at Entrepreneur, Lifehacker, Fast Company, Business Insider and more.

Small local companies often have a limited budget and are not willing to spend money on advertising. But when it comes to promotion in a particular region, a small-scale local business has advantages over large companies: the extent of their market is clearly defined, and it is not difficult to manage it.

Every startup faces this problem right after launch: how to promote itself to save money and get maximum exposure? In fact, promoting on low-budget should be a go-to strategy for a startup since they need to focus more on development and service to offer customers a high-end product.

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Opinion

Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.

Everybody will remember 2017 as the year when cryptocurrencies skyrocketed in value, especially Bitcoin. While Bitcoin was slowly rising since its creation, 2017 was the year when its value went from around $1.000 to almost $20.000, making some of the skeptics rethink their stance on cryptocurrencies.

Most marketers will agree that Forbes is one of the most influential business magazines/websites in the industry. According to the SimilarWeb’s data, Forbes is on the 2nd place in the Magazine and Ezines category, attracting over 120 million monthly readers. So, if your business has been established just recently, and your reputation and brand recognition are still in the works, the thought of being featured on Forbes has surely crossed your mind. And even if your brand has been around for a while, I guarantee you that our research findings are worth your time.

After I joined the Relevance team last August, a lot of my friends and family were keen to understand how they could apply “content marketing principles” to grow their own businesses. While some of these people held positions of seniority in large companies, many others were just starting out on their own. But both groups had one thing in common: they felt that both social and content marketing had unproven ROI and wanted a “TRIAL RUN” or, to paraphrase, minimal budget and resource commitment projects to see if they actually worked.

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