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The mission of the company is a part of its sense of existence, which has no relation to money. The mission serves as the basis of the company's values. It determines the role of the company in society. We will tell what the mission is, how to formulate it, will show the examples of popular companies, and of course, will introduce the PRNEWS.IO mission.

In order to create a successful and effective ad article, you should have a clear understanding of people for whom the article is designated, whether it’s a student or an entrepreneur, a resident of a metropolis or a small village, a pensioner or a housewife. All these groups have different interests, they use various resources, and they require diverse approaches.

Creating content in multiple languages ​​and posting it in the media all across the world is not an easy task. Our client is a large international company. It had planned a global campaign in 22 countries. The order included writing more than 150 articles and placing them on the pages of foreign media. The main aim is to reach the top of the search in all countries among the sites of cosmetics and perfumery stores.

Placing publications at not one, but at several dozens of media sites is quite a troublesome procedure. It is necessary to take into account the forms of payment, time of release, the editorial policy of media, requirements to the uniqueness and other factors. One of our clients faced with the problem of executing payments from abroad. It was necessary to pay for about 40 publications in the media of Russia, Ukraine, Belarus, Kazakhstan and Azerbaijan.

Unfair play of competitors, fabricated materials in the press and biased presentation of facts cause significant damage to the company's image. Sometimes, it is difficult to recover afterward.

Vladislava Rykova, director of the marketing agency MAVR, spoke about the rules for maintaining a business account on Instagram. Instagram allows you to create and use two types of accounts - personal and commercial. If everything is clear with the first, then business accounts are required both by the Instagram administration and by the marketing strategy, which is aimed at creating audience reach and increasing sales. Let's look at the intricacies of the design of such profiles.

Guest post was prepared by Roman Onishchuk, head of product and marketing strategy at Proofy. Proofy is the largest bulk email verification service in the USA. The company gets an award #4 Product of the day on Product hunt platform and also was distinguished with Premium Usability and Rising Star awards from FinancesOnline.

In the article we have shared how content marketing in relation to texts (news, press releases, articles, etc.) helps to attract customers, and what to do with all this stuff.

PRNEWS.IO is not only a service for publishing PR content. One of the most convenient "features" of our platform is corporate press rooms, a kind of portfolio for journalists, audiences, partners, etc. You will find more info on what is a press room and how to use it for self-promotion down below.

The Internet has been created for bright, extraordinary people and companies. Everyone loves glossy photos of models, big success stories and kitties. But how to build communication with clients in social networks for companies that have only models of an investment project, burning deadlines for the supply of raw materials and they don’t even have kitties?

If you want to be a pro in casino and gambling marketing you need to learn from experts. JackpotCity Casino on their blog prepared a list of books about the casino. We want to share it with our readers. Learn best practices and study the insides of this hard but profitable business.

The active implementation of artificial intelligence and machine learning technologies by some media (especially Chinese) has been a matter of concern for journalists and copywriters for already two years. We tried to figure out whether the future of media is endangered by AI and to evaluate the development prospects of AI in online journalism.

Any company, even if it specializes in marketing or PR, needs investment at a certain stage of its development. EIF is the European Investment Fund (EIF) which was set up in 1994. The goal of the EIB is to have a positive impact on the future of Europe (both its social cohesion and integrity) by encouraging sound investment opportunities.

Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.

Everybody will remember 2017 as the year when cryptocurrencies skyrocketed in value, especially Bitcoin. While Bitcoin was slowly rising since its creation, 2017 was the year when its value went from around $1.000 to almost $20.000, making some of the skeptics rethink their stance on cryptocurrencies.