Creating content in multiple languages and posting it in the media all across the world is not an easy task. Our client is a large international company. It had planned a global campaign in 22 countries. The order included writing more than 150 articles and placing them on the pages of foreign media. The main aim is to reach the top of the search in all countries among the sites of cosmetics and perfumery stores.
Placing publications at not one, but at several dozens of media sites is quite a troublesome procedure. It is necessary to take into account the forms of payment, time of release, the editorial policy of media, requirements to the uniqueness and other factors. One of our clients faced with the problem of executing payments from abroad. It was necessary to pay for about 40 publications in the media of Russia, Ukraine, Belarus, Kazakhstan and Azerbaijan.
What do we read right after the headline in any media? What draws our attention? We read the lead. If it is interesting, then we click on the title and read on.
Any company, even if it specializes in marketing or PR, needs investment at a certain stage of its development. EIF is the European Investment Fund (EIF) which was set up in 1994. The goal of the EIB is to have a positive impact on the future of Europe (both its social cohesion and integrity) by encouraging sound investment opportunities.
Unfair play of competitors, fabricated materials in the press and biased presentation of facts cause significant damage to the company's image. Sometimes, it is difficult to recover afterward.
The Native Advertising Institute published the results of the annual Native Advertising Awards 2018. The winners received their awards at the Berlin Native Advertising DAYS conference.
Carrying out a full-fledged PR campaign takes a lot of time and effort. It is necessary to combine a media plan, to agree on the placement of publications and make a payment. But it often happens that the budget is strictly scheduled or has been spent on developing the site and not so many costs for PR has left.
Vyacheslav Zhiradkov, the founder of Addrian — a platform for learning English — told us about what works best for regional PR. The promotion of a local business has its own characteristics, which must be taken into account before deploying an advertising campaign in small cities.
Our work is the Internet. We arrange publications with publishers, find sites to cooperate with different countries and issue press-releases.
What do we read right after the headline in any media? What draws our attention? We read the lead. If it is interesting, then we click on the title and read on.
Remarketing is a very useful tool for modern digital marketing to attract customers in certain niches. Google Ads remarketing or Facebook retargeting allows advertisers to collect a data of web page visitors with the help of the special tag launched on the page. The main aim is to establish direct communication with web page visitors through those ads.
We want to share tips on the use of native advertising from content studios, publishers and advertising agencies that have received awards at Native Advertising DAYS.
There are very few times when rushing into something will work out for the best, and in business, this is truer than ever. In business, it is far better to take your time to ensure that everything is how you want it before you begin; there is only one chance to make a first impression, and it needs to be a good one if you want to build your business, grow it, and make money from it.
In the first part of the article, we talked about PR techniques that help companies in their promotion. Let's continue.
Any company, even if it specializes in marketing or PR, needs investment at a certain stage of its development. EIF is the European Investment Fund (EIF) which was set up in 1994. The goal of the EIB is to have a positive impact on the future of Europe (both its social cohesion and integrity) by encouraging sound investment opportunities.
Curtis Gilbert is the owner and creative producer at p3 mediaworks, a full-service video production company in Chicago. He wrote an article “Why Nonprofit Outreach is the Best Way to Build а Beloved Brand”. In the article he tells how to become a popular brand and how non-profit organizations can help in this.
Everybody will remember 2017 as the year when cryptocurrencies skyrocketed in value, especially Bitcoin. While Bitcoin was slowly rising since its creation, 2017 was the year when its value went from around $1.000 to almost $20.000, making some of the skeptics rethink their stance on cryptocurrencies.
Most marketers will agree that Forbes is one of the most influential business magazines/websites in the industry. According to the SimilarWeb’s data, Forbes is on the 2nd place in the Magazine and Ezines category, attracting over 120 million monthly readers. So, if your business has been established just recently, and your reputation and brand recognition are still in the works, the thought of being featured on Forbes has surely crossed your mind. And even if your brand has been around for a while, I guarantee you that our research findings are worth your time.
Customers of PRNEWS.io often announce the pre-sale of their tokens in the media. We analyzed several successful pre-ICO and ICO launches, and highlighted the main trends.