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In 2016 content marketing reached its peak and brought many unexpected discoveries to marketers. We asked a few entrepreneurs and marketing experts to share their views about content marketing, and how they used content for promotion throughout 2016.

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Company news

PRNews help users with their PR issues all these recent years. We created a platform that allows posting news in the company’s press room for free. Business owners can also use PRNews.io for distributing press releases and finding platforms for publishing native advertising and sponsored content.

Debates over whether “To press release or not to press release” are still commonplace around the Internet. The PRNEWS.io team has tried to study the present-day benefit of press releases; what structure they have currently; and what you should do to get your press release published in 2016.

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Tips

The last couple of years have brought along a considerable increase in bitcoin-related websites, and nowadays, companies and start-ups throughout the world have begun focusing on the digital currency. However, successfully promoting a crypto-related website can be a bit difficult at first, given the niche.

Prior to buying a potential customer receives information on the product, forms his or her opinion, and makes a decision. The seller’s goal is to guide the customer through all the stages of purchase funnel and close the trade. Since the late XIX century one of the most effective advertising techniques is the AIDA model based on which an advertising campaign must attract a target audience, spark the interest in the product and hold this interest, arouse and impulse and push for the purchasing.

Successful marketing strategy isn’t based only on high ROI and conversions. Modern brands should establish emotional connection with their customers, share the brand’s inner culture with them. In this case customers may become a part of a brand’s team and stand out as brand advocates.

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Opinion

Meet Pavel Kurgansky, Internet marketing professional and SEO specialist with over 5 years of experience. He used to promote websites for many clients. Now he is a part of the PRNEWs.io team.

The beginning of 2016 was rough for SEO specialists. Due to the "Minusinsk" algorithm, the new AGS filter and penalties for twisting user behavior factors, the positions of many commercial sites in search results became unstable, and so did the traffic.

It’s actually quite difficult to give definition to a sponsored content. It’s sometimes easier to think of it in terms of what it does, rather than what it is and what it actually looks like.

There exist, perhaps, two hundred methods to wipe out the efficiency of any press release. PRNEWS.IO has identified and picked a dozen of the most sound and foolproof* out of them — those, which for sure will slander and damage a company’s reputation straight off. No black PR is needed at all!

Advertorial vs. Editorial: What is an advertorial and how do you write them?

It's a question that gets asked a lot. Advertorials tend to cause considerable debate amongst editorial teams and writers alike. Usually any discussion on the topic ends up with words such as morality and ethics being thrown into the conversation.

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