20 the most useful AI sales tools you should adopt in your work routine

35 mins read

The sales process has evolved over the years, from exchanging things between people to new marketing strategies to involve people in buying. Since we live in a consumer society, everyone wants to sell us more and more, although only some companies can do it qualitatively. The main purpose of marketers is to advertise things as well as possible to new consumers and promote their companies to the highest level. It can take a lot of effort to balance between completing the tasks and doing the job properly, coming up with new ideas, and trying to avoid bringing the company into disrepute. Fortunately, because we live in a consumer society, we also live in a time-saving society, which means that artificial intelligence can help like never before. 

20 AI sales tools

Artificial intelligence today is taking root far and wide, not forgetting sales tools as well. We gathered 20 of the most useful AI sales tools that you should adopt in your work routine to make your marketing strategies successful!

Avoma

Avoma is an AI platform for note-taking, scheduling, and coaching, founded on the belief that we all have a love-hate relationship with meetings. They believe that when meetings are run effectively, people collaborate on great ideas, achieve alignment, and ultimately move faster toward their desired goals. But when meetings are run poorly, valuable time is wasted, information discussed is lost or scattered across multiple tools, desired goals are not achieved, and people end up blaming each other.

Best Features

  • Dashboard to track total conversations and the median number of meetings per user
  • Filler word detection to eliminate “ah”, “uh”, “um”, and other speech clutter
  • Monologue tracking to measure continuous speaking time and maintain conversational balance
  • Talk-to-listen ratio insights for improving engagement in customer meetings
  • Competitor mention tracking to see when and how rivals come up in conversations — and if you win or lose those deals
  • Topic frequency and timing breakdown to better structure future meetings
  • Coaching tools and AI scoring to help new sales reps ramp up faster and close more deals

Price

  • AI Meeting Assistant – $19/user/month: AI notes, transcription, CRM integrations, up to 20 paid seats
  • Organization – $24/user/month: Adds team scheduling, analytics, translations, up to 75 seats
  • Enterprise – $39/user/month: Adds SSO, compliance, data retention, priority support (min 20 seats)

*Annual Billing

To improve this sad reality, Avoma combines human intelligence with advances in AI to make meetings more productive and help users get more out of the information discussed during each conversation. Fun fact: Avoma stands for “A Very Organized Meeting Assistant.”


Clay

Clay AI is a powerful tool that uses artificial intelligence to enhance data quality and scale personalized communication for sales teams. Its mission is to empower businesses of all sizes, from solo founders to enterprise teams, by providing access to the best possible data to reach the right customers. Traditionally, deep customer research required expensive tools, manual effort, and large teams. Clay changes that.

By unifying 1st-party, intent, and 3rd-party data from 100+ sources into one platform, Clay enables individuals to launch growth campaigns that once needed a full go-to-market team.

Best Features

  • Data enrichment from 100+ sources to uncover hard-to-find contact and company details
  • AI-powered outreach messaging for personalized communication at scale
  • CRM integration with real-time auto-sync to keep your pipeline up to date
  • Workflow automation to trigger actions based on lead behavior or data changes
  • Lead discovery across multiple platforms with instant enrichment
  • Custom variables and smart logic for deeply personalized messaging
  • Time-saving tools that let one person run campaigns usually handled by full GTM teams

Price

  • Free Plan: Includes 100 credits/month to explore Clay’s core features.
  • Starter – $149/month: 2,000 credits/month. Ideal for small teams beginning with data enrichment and outreach.
  • Explorer – $349/month: 10,000 credits/month. Suitable for growing teams requiring more extensive data usage.
  • Pro – $800/month: 50,000+ credits/month. Designed for advanced users needing high-volume data operations.
  • Enterprise – Custom pricing: Tailored solutions for large organizations with specific requirements.

With Clay, you can:

  • Send fewer, more relevant messages to ideal prospects
  • Empower sales reps to focus on relationships and closing deals
  • Unlock powerful insights without the overhead

Clay makes deep customer research fast, scalable, and accessible.


Cora Intelligence

Cora Intelligence is a powerful decision analysis platform combining AI, machine learning, and operations research. It’s tailored for complex, regulated industries like finance, insurance, and energy. Their mission is to simplify lead generation by providing smart, efficient data collection and management tools for companies of all sizes—so you can focus on what you do best. Cora delivers precise standard and custom lead data, including product prices and detailed summaries. Plus, with the Cora Intelligence Chat, you can instantly gather additional information from the web or your site in seconds.

Best Features

  • Explainable AI that makes every decision transparent and verifiable
  • Scenario simulation for what-if analysis and outcome prediction
  • Regulatory compliance is built into meet GDPR and industry standards
  • Hybrid intelligence combining symbolic reasoning with machine learning
  • Collaboration tools designed for team-based decision-making
  • Flexible deployment as SaaS or on-premises to fit your needs

Price

  • Basic — $35/month: 200 leads, unlimited emails, 10 min AI calls
  • Pro — $65/month: 500 leads, unlimited emails, 20 min AI calls
  • Business — $200/month: 2,000 leads, unlimited emails, 40 min AI calls

Cora helps you automate outreach so you can focus on closing deals. It generates highly targeted leads that match your ideal customer profile. The platform lets you scale your sales operations easily without increasing your headcount.


Mektra

Mektra CRM Automation is an AI-driven platform designed to streamline and scale your customer relationship management. Built for B2B companies across manufacturing, logistics, and professional services, Mektra connects your CRM, email, and web data to automate lead nurturing, follow-ups, and sales workflows with zero hassle. Its goal is to take repetitive tasks off your plate, giving sales and marketing teams more time to build real relationships.

Best Features

  • Smart sequences that adapt to prospect behavior and engagement
  • AI-powered lead scoring based on industry, intent, and activity
  • Automated follow-ups and reminders across channels
  • Built-in analytics for pipeline insights and campaign performance
  • Native integrations with HubSpot, Salesforce, and other CRMs
  • Privacy-first design with GDPR-compliant data handling

Price

Starter — $29/month: 1 pipeline, 1,000 contact actions/month
Growth — $79/month: 5 pipelines, 5,000 actions, team collaboration
Scale — Custom: Unlimited workflows, advanced analytics, priority support

Mektra helps you close the loop between marketing and sales. From lead capture to contract signed, its automation engine keeps everything moving—so you can spend less time managing tools and more time growing revenue.


HubSpot Sales

HubSpot Sales is a powerful AI-driven tool that helps prepare for meetings by providing summaries of interactions and contact activities at the individual and company levels. It also supports creating consistent email templates, enabling quick testing of new ideas with easy customization. HubSpot partners use the platform as a CRM and sales communication tool and assist clients in integrating it into their workflows. The platform features generative AI assistants and innovative Breeze tools for data analysis and chat agents, all designed to significantly enhance sales productivity.

Best Features

  • AI-powered meeting summaries for quick prep
  • Customizable email templates for personalized outreach
  • Automated multi-channel sales sequences with adaptive follow-ups
  • Call and email tracking for timely engagement
  • Deal pipeline management with task tracking
  • AI-guided selling with smart task queues
  • Sales analytics and AI-powered forecasting

Price

  • Free: $0 — basic CRM, deals, quotes, chat, scheduling
  • Starter: from $20 — adds automation, goals, and payments
  • Professional: from $100 — adds lead management, sequences, forecasting
  • Enterprise: from $150 — adds custom objects, predictive scoring, conversation intelligence

Sales Hub helps teams prioritize quality by combining easy-to-use AI tools with customer insights. It also provides leaders with data to measure and scale revenue predictably.


Chat GPT (paid version)

ChatGPT (paid version) is a versatile sales tool that helps with everything from deep research and task automation to training and pricing. It supports strategy planning, drafting emails (which you can easily tweak), and creating sales plans. It’s genuinely the best — a must-have for any sales team.

Plus, it adds a fun twist: at least once a week, it’ll write a David Attenborough-style narration of the office as a nature documentary, based on what you tell it about your team and managers. The results are hilarious and keep the team entertained.

Best Features

  • Quickly gathers valuable info on prospects and markets
  • Handles drafting emails, reminders, and plans to save time
  • Generates tailored email templates ready for quick editing
  • Provides materials and role-play scripts to onboard new sales reps
  •  Offers recommendations for building offers and sales plans
  • Produces fun narratives or team stories to boost morale
  • Supports everything from daily sales tasks to strategic planning

Price

  • It doubles as an assistant and strategic partner for $20/ month.

If you’re not using ChatGPT in your sales process yet, you’re seriously missing out.


Crustdata

CrustData is an AI-powered data intelligence platform delivering real-time metrics on companies and people. It indexes billions of data points daily, aggregating 16+ datasets including LinkedIn headcount, web traffic trends, Google Search impressions, G2 reviews, CEO approval ratings, and investment data. Data is accessible via API, flat files, or a frontend platform. CrustData’s mission is to make one of the world’s most valuable datasets, company and people data, easy and reliable for everyone to use.

Best Features

  • Real-time company and people data across key growth and performance metrics
  • API and data feed access for easy integration into existing systems
  • Live alerts when important changes occur in tracked companies or people
  • Advanced search to explore detailed profiles of companies and professionals
  • Data enrichment to complete and update existing records with fresh information
  • AI agent data for faster access to relevant insights and trend detection

Price

  • Free plan available
  • Paid plans start at ~$95/month
  • Enterprise pricing available on request
  • Free API credits are available via a demo request

CrustData is built on a foundation of accuracy, freshness, robustness, and coverage, delivering reliable, real-time data with dedicated support to power high-performance decision-making.


Ocean.io

Ocean is a powerful, decentralized AI search and B2B prospecting platform designed to deliver unmatched speed, efficiency, and freedom. Combining advanced AI with accurate, actionable data, Ocean.io helps businesses streamline sales and account-based marketing (ABM) by targeting the right accounts and contacts at the right time, all while staying sovereign, borderless, and censorship-resistant.

Best Features

  • Vast, up-to-date company and contact database for targeted lead building
  • AI-powered lookalike search to find prospects similar to existing customers
  • Intent data analysis to identify companies showing buying signals
  • Machine learning ensures data accuracy and relevance
  • Global company coverage across industries and regions
  • Seamless CRM integration for smooth workflows and minimal manual input

Price

  • Premium – $79/month: For solo users. Includes global data, 120 phone reveals, 300 emails, and 420 exports/month.
  • Professional – $475/month: For teams. More credits, CRM integrations, account manager.
  • Custom – Pricing on request: Unlimited users, Salesforce integration, dedicated support.

Forget platforms that rely on scraping LinkedIn or outdated registries with recycled filters — Ocean.io collects, analyzes, and organizes fresh, high-quality data to help you find the most relevant companies, faster.


BetterContact

BetterContact is an AI-driven enrichment tool that pulls from 20+ data sources to find and verify emails and mobile numbers. Built for sales and marketing teams, it boosts outreach performance by delivering accurate, up-to-date contact details. With smooth integrations into tools like Google Sheets and HubSpot, BetterContact makes lead enrichment fast, reliable, and effortless.

Best Features

  • Sequential enrichment from multiple data providers to maximize contact accuracy
  • Multi-layer email and phone number verification, including real-time catch-all checks
  • API access and seamless integration with tools like Google Sheets and HubSpot
  • Unused credits roll over monthly, up to your plan limit
  • Pay only for verified, valid data to ensure efficient spending

Price

  • Starter: $15/month – 200 emails or 20 phone numbers; includes API access, integrations, and email verification.
  • Pro: $49/month – 1,000 emails or 100 phone numbers; includes premium support and catch-all verification.
  • Enterprise: Custom pricing – tailored credits and features based on specific business needs.

BetterContact increases the chances of finding accurate contact information through broad data source coverage, offers cost-efficiency with a pay-per-result pricing model, reduces bounce rates with high email verification accuracy, and streamlines workflows through seamless integrations with popular platforms.


Intently

Intently is a Go-To-Market (GTM) intelligence platform that helps businesses find and engage with potential customers across social platforms. Based on a custom opportunity description, its AI agents scan sites like Reddit, X (formerly Twitter), LinkedIn, and HackerNews to surface real-time conversations and buying signals relevant to your business. The platform is actively expanding to cover more channels and enhance agent capabilities, making it easier to discover and act on high-intent opportunities online.

Best Features

  • AI agents scan Reddit, LinkedIn, X, and HackerNews to find relevant conversations
  • Natural language input helps define the type of opportunities you’re seeking
  • Real-time alerts notify users of potential leads discussing related topics
  • CRM integration streamlines outreach and lead tracking
  • Scale with your team to support growing GTM efforts across platforms

Price

  • You should contact them for detailed pricing information.

Type your search request in natural language, and Intently quickly delivers matching results. Discover buying intents and receive a ranked lead list based on purchase potential. Delegate target account research to AI and run focused searches across your accounts using an intuitive interface.


Perplexity

Founded in August 2022 in San Francisco, Perplexity (a word meaning “confusion” or “bewilderment” in English) aims to challenge Google by offering an AI-powered tool that is “part chatbot, part search engine.” It allows users to receive real-time information complete with citations, showing the sources it uses. The main goal of Perplexity AI is to provide answers in a conversational format, making information search and feedback browsing more effective. The creators offer a free version of the app enriched with numerous interesting features, while users can also create accounts for the premium version.

Best Features

  • Reliable answers provided with additional sources. Image generation and the ability to upload text files or photos
  • Intuitive interface for easy use
  • Discovery features like Search Focus, creating collections, and related answers
  • Topic suggestions based on your previous queries to help you explore new, relevant subjects
  • Text file uploads, simply upload your sources to a new thread, and the tool will act accordingly
  • Content sharing, accounts can be shared with viewers or collaborators, and the platform supports sharing materials and questions via social media and messaging apps.

Price

  • Free: unlimited fast searches, 3 Pro searches/day, standard AI, profile personalization.
  • Pro ($5/mo): unlimited fast & 300+ Pro searches, choice of AI models, unlimited file uploads, visual tools, API credits.

Perplexity lets you switch search modes for different needs, science, text, video, or social media, offering precise answers. ChatGPT often misses details in prompts.


Optimove

If you are looking for the best customer database, Optimove is there! According to Optimove’s policy, the main goal is to cooperate with the company to find the best customers and build the strongest trust between you for further cooperation. This AI Sales Tool helps you engage customers by creating the most relevant message, based on customer history and data. 

Best Features 

  • Demonstration of the customer data platform in real-time
  • Making Multi-channel decisions for the best communication with customers
  • The Full Personalization with OptiGenie AI
  • Supports email, mobile push notifications, mobile in-app messaging, web push notifications, etc.
  • Marketing Analytics dashboard

Price

  • The price depends on your needs, which means that you have to contact Optimove’s manager

Optimove gives you an incredible opportunity to learn more about your prospects, connect with them, meet your marketing needs, and initiate ever-increasing cooperation now and in the future.


Albert AI

Albert AI is intended for digital advertising and declares itself as an autonomous ally for marketers. So, it’s true because this AI sales tool helps you start by planning advertising options, creating and attracting new campaigns, optimizing media and budget, and ending with reporting on every single insight. Albert AI not only provides you with the most relevant campaign suggestions but also assists you in setting up collaborations and exploiting hidden gold features.

Best Features

  • Integrated with Facebook, Instagram, YouTube and Bing
  • Provides you with the best campaigns’ recommendations 
  • Flexible budget management, relying on your needs and market conditionals
  • Customers Succes Team with non-stop support
  • Intended for B2C brands

Price: You have to contact the manager for a customized pricing plan

Alberta’s AI policy states that this AI sales tool cannot replace your entire agency because it serves as a virtual assistant to the team, not a full-time employee. Also, it cannot create new strategies, it can only follow established tactics like many other AIs. But fear not, this tool knows how to work with human intervention and quickly changes algorithms with any minor corrections.


Seventh Sense 

Have the perfect campaign spokesperson, but do not know how to calculate the perfect time to pitch? Seventh Sense as an expert email marketing tool will take care of it! This platform is convinced that marketers should change the main algorithms they use in their email marketing strategy and replace them because they can get more performance by using a Seventh Sense email strategy.

Best Features 

  • Increase deliverability, engagement, and conversions
  • Send Time Optimization at optimal engagement time
  • Integrated with HubSpot and Marketo
  • Works with each individual database by analyzing their activity

Price

  • HubSpot Pro & Enterprise Marketing Bussiness Subscription $80 per month (billed annually) for 5,000 marketing contacts 
  • Adobe Marketo Engage Bussiness Subscription $450 per month (billed annually) for 50K Leads
  • Each program also provides a Custom Enterprise Subscription

This email marketing tool works like an AI sales tool by providing a unique list of email addresses and scheduling each email based on that campaign’s information. It deeply analyzes the activities of potential customers and tries to attract attention as long as possible. Therefore, our sales deals should be much more successful!


Salesforce AI

Salesforce AI as a customer relationship management tool promises to provide your company with increased sales, accompanied by better service and lower cost. Owing to them, you no longer need to do CRM manually, as this tool provides automated processes and sales, allowing your team to sell much more efficiently than before. This AI sales tool allows your team to focus on building your customer loyalty as they handle boring repetitive algorithms for you!

Best Features

  • Sales Cloud helps you to sell smarter and is also intended for B2B 
  • Service Cloud assists you to be in touch with your customers and deal with problems faster
  • Marketing Cloud provides you with powered AI marketing software, which includes smarter automation, analytics, and launching multi-channel canals
  • Einstein 1 Platform allows you to build excellent apps with a click or code for connecting with your customers’ data 
  • Commerce Cloud empowers your team to be connected with your customer’s preferences in every commerce channel 
  • Works with many countries in America, Europe, and Asia

Price 

  • You can choose the most suitable subscription for you depending on your needs

Not only can Salesforce be a great tool that can replace any others that are created nowadays, but it’s also amazingly affordable. Their Einstein 1 Platform price starts at $25 per month and works across commerce, sales, service, and marketing. This is truly one of the most powerful AI sales tools you should look into!


Ortto

Ortto is another email and SMS marketing tool that has become much more interesting with new AI improvements. It gives you a full-fledged platform for the best marketing automation and brings all your customer data together with code-free integration. Its new AI enhancements are all about omnichannel engagement, allowing you to integrate with your customers without boundaries through AI-powered live chat.

Best Features

  • Subject Line Writer
  • Image generator
  • List Checker
  • Multi-region data hosting and automated translations powered by AI
  • An opportunity to train a custom AI model
  • 14 Day Free Trial

Price

  • Professional Subscription: $509 per month 
  • Business Subscription: $849 per month 
  • Enterprise Subscription: $1,699 per month 

* paid annually, with 10,000 contacts

According to the Chinese proverb, “Good things come in pairs,” using Ortto as an AI sales tool, you can integrate your Salesforce customer data to capture more customer interest, 

customize repeatable algorithms, and send customers much more personalized messages.


Bearly AI

Bearly AI’s main function is article summarization and YouTube transcription, but it can be useful in several ways for sales marketers. First, this tool can create marketing content, such as product descriptions or messages for campaigns. Second, it performs Sales Forecasting, to help your company to predict sales performance. Third, it can create personalized product recommendations, increasing sales opportunities. 

Best Features 

  • Qualitative summarization of the material
  • Simple In-Use Interface
  • Also provides Customer Segmentation and Targeting, Predictive Analytics, and Customer support automation functions
  • Clear guide with a description of all functions
  • Available for IOS

Price

  • Free Subscription includes 3,000 words daily (90,000 words monthly) in HyperChat
  • Pro Subscription: $20 per month for 600,000 words in HyperChat
  • Analyst Subscription: $60 per month for 1,800,000 words in HyperChat

It might be obscure, but Bearly AI can handle a ton of selling stuff even without any subscription. If you have yet to decide whether you want to use AI Sales Tools in your work routine, you should try this tool first to understand. Bearly’s artificial intelligence performs tasks very well, and its excellent interface allows you to work with pleasure.


Brandwatch

Brandwatch has established itself as the #1 consumer intelligence platform for delivering the best analytics mission to better understand your customers. Their company has been researching industry-leading artificial intelligence for over 17 years, and as a result, they have created the smartest AI with fast-moving unstructured data. According to their website, they introduced us to the Four Steps to Actionable Insights: Search, Segment, Analyze, and Act. Of course, these steps are fully AI-automated by their companion Iris.AI, which handles everything manually, from research to content creation.

Best Features

  • Consumer Intelligence allows you to understand your company and needs on the market
  • Social Media Engagement, which works with all the most famous platforms (Meta, X, Reddit, Tiktok, Tumblr)
  • Influencer Marketing with a great influencers database
  • Provides a unique feature to discover new trends first before others 
  • Solutions for each profession and need
  • Improved social listening capabilities 

Price: for general information about tariff plans, you should contact the manager

Using Brandwatch as an AI sales tool can be very helpful as they have been in the market since 2008 and are constantly improving their AI features. At the same time, trust in them grows very high. The big brands tested their mechanisms, so this Tool cannot fail you. In addition, Brandwatch promises to get you running daily campaigns with huge ROI, which is very tempting. 


Supermetrics

Sometimes this happens when you do not have enough time or motivation to do a report, or perhaps you cannot structure your work well. In this case, Supermetrics is not only ready to help you with these difficult tasks but also works as an AI Sales Tool for developing your advertising campaigns!

Best Features 

  • No more manual reporting
  • Integrated with 150+ platforms, eg. Google, Microsoft, Looker Studio, Snowflake, Amazon S3, etc.
  • Suitable for collaborative work
  • Compares marketing strategies, and tests new marketing channels instead of you
  • Marketing Intelligence Cloud
  • GPT4 integration for summarizing and analyzing data
  • Free 14 days trial

Price

  • Pricing works for all needs, these are the most popular for price guidance:
  • Google Sheets/ Looker Studio/ Microsoft Excel Subscriptions start from €29 per month
  • monday.com Subscription starts from €19 per month

Marketing Intelligence Cloud by Supermetrics can be interesting because it gives you direct access to all relevant marketing platforms, allows you to mix data from paid media sources, convert currencies, and helps you determine accurate ROI according to unified data. It also takes your marketing reporting to the next level and will come in handy if you are not good at spreadsheets.


Skai

Skai positions itself as the only platform for omnichannel media advertising, which can be trusted as well as a good team-worker. For marketers, Skai applies an app marketing software solution to reach the most appropriate target audience in the market. This tool will help you attract more customers by tailoring the creative on your product pages!

Best Features 

  • Apple Search Ads support
  • Custom goal tracking
  • Campaign mirroring
  • Flexible reporting
  • Tags, labels, and cohort analysis
  • Omnichannel capabilities

Price: you have to book a meeting for detailed information about the plans

Skai, as an AI-powered sales tool, uses the latest AI technologies to help brands identify the best ways to engage customers, bringing together all media data in one place to illuminate critical insights into how and why the overall media program is performing. They have released Skai Decision Pro with key features such as Executive HQ, Spotlights, Media Forecasting, and Media Plans. This tool gives you a bird’s eye view of your marketing media program and is definitely worth a try!

Conclusion

To summarize all the information, we hope you at least adopt one of these super-advanced AI tools because they can save you time and energy. However, you may find their price to be biting, you have to remember that every good product has to be a little expensive and you are paying to have more time for other important tasks. After all, if you trust artificial intelligence in your sales work, it should pay well! 

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