Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
Search engine optimization isn’t the old checkbox game anymore. Keyword stuffing and technical gymnastics have officially retired. The spotlight has shifted to something far more practical: making the person on your site…
Both Ahrefs and Profound offer AI visibility and brand monitoring capabilities. While Profound focuses on AI responses and custom workflows, Ahrefs includes its Brand Radar tool — which provides visibility into how…
The digital marketplace is saturated. For big, established gambling platforms, brand recognition and large marketing budgets make it easier to attract new players. But for smaller operators — especially small online casinos,…
LLM seeding is an emerging visibility tactic that adapts SEO for the age of AI-driven search. In essence, LLM seeding means creating and placing content so that large language models (LLMs) like…
Remember when “getting published” meant chasing clicks? Someone had to find your headline, click your link, scroll through your article, and maybe — if the stars aligned — share it. Well, those…
Large Language Models (LLMs) like ChatGPT have changed how many industries handle marketing and operations. But using them in the iGaming industry creates a tricky situation. Generative AI can quickly produce huge…
Welcome to the wild, wonderful world of crowdfunding Once upon a time, in a world where banks had tightened the purse strings tighter than a hipster’s skinny jeans, entrepreneurs found themselves shouting…
A well-structured business framework is essential for optimising your product portfolio. The BCG matrix is a tool that helps to classify products based on market share and growth rate. This, in turn,…
Account-based marketing (ABM) is a powerful tool used by 94% of b2b marketers worldwide. More than 97% of marketers agree that ABM brings a higher investment rate than other marketing strategies. Developing…
If you chase something for a long time, burnout will inevitably set in sooner or later. In this case, it was marketers who chased clicks because they believed these digital interactions influenced…