Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
As digital marketing evolves, so does the demand for SEO tools. 70% of marketers say that SEO is more cost-effective than PPC for driving traffic in the long run. Unlike PPC, where…
You never know what the future holds. It’s especially true for digital marketing. Trends come and go at an impressively fast rate. However, forewarned is forearmed. You can prepare for future trends…
Consumer behavior has evolved dramatically, influenced by technological advancements, cultural shifts, and economic factors. This article explores key trends shaping consumer behavior, highlighting the interplay between consumerism, minimalism, and digitalization. Understanding Consumerism…
As I was reviewing PRNEWS.IO’s reports for 2024, one thing became clear—native advertising is really becoming a key marketing strategy. Unlike traditional ads, native ads blend in with the platform’s content, matching…
At PRNEWS.IO, we’re proud to continue our Her PR Journey series, where we share stories of incredible women making a mark in the PR world. Today, we’re excited to introduce Olena Derevianko—a Ukrainian academic,…
Marketing online casinos requires navigating complex regulations, audience targeting, and strategic budget allocation. From focusing on traditional media to leveraging digital channels, casinos have had to adapt to new consumer behaviors and…
Communication technologies can easily change the interaction between PR managers and journalists. What the marketing world wondered about 20 years ago is now our reality, enabling better communication in the PR industry.…
⚡️ OpenAI has launched a real-time search feature in ChatGPT, which operates independently, without using Bing. Currently, it is not available in newer models (o1), but it is accessible in 4o for…
Financial technologies have significantly expanded our ability to manage and deliver financial services. As a result, both businesses and customers can now easily handle a wide range of financial transactions. This transformation…
Let’s break down the distinctions between advertising, marketing, and public relations (PR). These fields, though often confused, serve different purposes within communications, and understanding their nuances is crucial for anyone working in…