Esports is booming and is set to keep on growing. For such incomprehensible traffic like esports, some marketers might not take it seriously the idea of eSports advertising their brand. But if…
Quick Summary: Generative Engine Optimization (GEO). A new evolution in search, built for AI-driven platforms like ChatGPT, Perplexity, and Google AI, optimizing content for richer, contextually driven answers instead of mere search…
Every company dreams of overcoming the competition and gaining the edge in the market that allows them to completely dominate the field. But what are the challenges for making this dream a…
Investing your time and energy into Search Engine Optimization for your website has proved to be an effective strategy for getting quality traffic and building authority in your field. If you want…
As a seasoned SEO copywriter with over a decade of experience, I’ve observed many newcomers to the field struggling with text uniqueness. It’s a challenge that continues to surprise me, but since…
Have you ever wondered how we learn about different places in our city or when we travel? Often people find out about new places through word of mouth, but in reality, all…
Creating a marketing website or landing page that captures attention, drives engagement, and converts visitors into customers is no easy task. Whether you’re starting from scratch or revamping an existing page, knowing…
Most businesses are hyper-focused on the traditional pillars of SEO: keyword optimization, backlinks, and technical fine-tuning. And sure, those are essential. But what many marketers don’t realize is that social media engagement…
Any field has its competition and peculiarities in business positioning. Despite all the hate, the competition gives us the impetus to move on and develop, thereby growing in the ratings. Competition determines…
At PRNEWS.IO, we continue to work on our project, Her PR Journey, where we publish interviews with amazing women in the PR industry. Today, we’re excited to meet Michelle Glogovac, an award-winning…
Internal linking is a crucial aspect of search engine optimization (SEO). It involves linking one page of a website to another within the same domain. This practice is essential for distributing authority…