Writing a press release is not as simple as the average person might think. It includes a particular format to follow (headline, date, location, summary, media use, information about the company), but…
PR Metrics. Almost everything in the world is amenable to calculations and measurements. We can calculate the return on investment in contextual advertising to the nearest dollar, evaluate the effectiveness of the…
You have probably noticed that some of the authors of editorial articles have nothing to do with the editorial staff of the editions on whose pages their publications appear. In Forbes, they…
Public relations (PR) has always been an important part of business promotion, but the Internet gave it a brand new boost and showcased the backside of this opportunity. Many entrepreneurs, industry leaders,…