Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Every company aspires to be featured in newspapers, grace the covers of prestigious magazines, and receive numerous media mentions. Many brands showcase their media coverage in a section titled “Mass Media about…
The crisis is very much like this glass of water. The longer you hold it on, the heavier it gets. When you are ready to go through it, nothing happens. In any…
PR has the power to change the world, but let’s face it – it’s not always used for good. We’ve seen countless examples of PR being misused as propaganda or manipulation, resulting…
Those who are new to strategic communication, think that the two look the same. Both public affairs and public relations overlap in some ways. That’s true. However, they also are different from…
In the modern world, news changes rapidly. You can find news everywhere – on TV, radio, social media, news portals, etc. A constant flow of reports makes it more complicated for news…
Evaluating public relations success goes beyond the typical marketing metrics. After all, while PR, marketing, and advertising are tightly related, they don’t make up the whole picture. Measuring the success of a…
Guest posting outreach, eh? The never-ending email sends and waits for a “YES”. Guest posting is a great way to optimize the website by improving SEO and boosting page rank. When you…
For your successful PR career, connections are crucial. And social media is the first step to having them. Follow these PR influencers to inspire you and help you stay on top of…
The press release is one of the easiest PR tools. It is an outgoing communication to the mass media. Your task is to create a conceivably “viral” info occasion. We are used…
A new hire press release is a formal document that announces changes in your business’ leadership. It’s a formal way to inform the clients, investors, stakeholders and other leading team members about…