Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Public relations has evolved over the years, and businesses often seek innovative ways to improve their brand image and gain public approval. One such strategy that has gained attention is bluewashing. This…
Recently, in the previous post, we’re talking about greenwashing — when a company makes “sustainable”, “all-natural,” and “organic” claims although it’s anything but. Pinkwashing is similar. It’s when a company sticks a…
In a world where consumers increasingly seek brands with a purpose, the rise of purpose washing has become a strategic concern. Purpose washing is the tactic wherein brands cloak themselves in a…
In recent years, the term “greenwashing” has become increasingly prevalent in discussions about corporate responsibility and environmental sustainability. The global climate crisis is at the forefront of so many people’s minds, which…
A robust PR strategy is essential in the sports industry and beyond. Simply relying on stats won’t attract fans, ticket sales, and merchandise revenue. To build a solid fan base, sports teams…
CleanTech, or clean technology, is a broad term encompassing a class of investment assets, technologies, and business sectors that focus on clean energy, environmental products, and ecological services. The primary objective of…
The world is changing at a rapid pace. As if in Alice in Wonderland: to stand still, you need to run, and to move forward, you need to run even faster. Media…
Your public persona is the image you project to the world. It’s how people perceive you based on your actions, words, and online presence. This identity encompasses not only your professional image…
What is public affairs? It is a strategic communication function focused on establishing and nurturing positive relationships with stakeholders, influencers, and decision-makers in the public sphere. It encompasses managing issues, reputation, advocacy,…
You have built your own retail store – that’s great! What are the most effective strategies and tactics to get your ideal customer’s attention and make them interested in your brand? Well,…