Even though you’re out of the office, you can keep your PR intelligence sharp with a little light fun as movies about public relations. Although PR movies rarely capture reality in their…
Personal branding has become an essential asset for future students navigating the competitive landscape of university admissions, particularly in the United States. As the pursuit of higher education becomes increasingly competitive, teenagers…
PRNEWS.IO is excited to kick off a new series of interviews featuring women who are making waves in the PR industry. With statistics showing an increasing number of women in PR roles,…
In recent years, the term “rainbow washing” has emerged as a buzzword in public relations, initiating conversations about the thin line between genuine support for LGBTQ+ communities and opportunistic marketing tactics. As…
Public relations has evolved over the years, and businesses often seek innovative ways to improve their brand image and gain public approval. One such strategy that has gained attention is bluewashing. This…
Recently, in the previous post, we’re talking about greenwashing — when a company makes “sustainable”, “all-natural,” and “organic” claims although it’s anything but. Pinkwashing is similar. It’s when a company sticks a…
In a world where consumers increasingly seek brands with a purpose, the rise of purpose washing has become a strategic concern. Purpose washing is the tactic wherein brands cloak themselves in a…
In recent years, the term “greenwashing” has become increasingly prevalent in discussions about corporate responsibility and environmental sustainability. The global climate crisis is at the forefront of so many people’s minds, which…
A robust PR strategy is essential in the sports industry and beyond. Simply relying on stats won’t attract fans, ticket sales, and merchandise revenue. To build a solid fan base, sports teams…
CleanTech, or clean technology, is a broad term encompassing a class of investment assets, technologies, and business sectors that focus on clean energy, environmental products, and ecological services. The primary objective of…
The world is changing at a rapid pace. As if in Alice in Wonderland: to stand still, you need to run, and to move forward, you need to run even faster. Media…