Join us for an in-depth discussion with Valeriia Manziuk, the award-winning Producer and Founder of PR Media Production, as she shares insights into her journey, challenges, and triumphs in the fast-paced world of PR. In this exclusive Q&A, Valeriia addresses gender diversity, her motivations behind establishing her company, and her perspectives on the evolving PR landscape. Discover how she overcame challenges, the milestones that shaped her career, and valuable advice for aspiring women looking to excel in both their professional and personal lives. Get ready for an inside look at the experiences of a woman breaking stereotypes and making waves in the PR realm, featured in top publications like VOGUE, FORBES, L’Officiel, Harper’s Bazaar, Elle, and Cosmo.
Unveiling the Gender Dynamics in PR
Let’s dive into a fascinating discussion about the dynamic world of PR and the incredible women making waves in the industry. According to The Bureau of Labor Statistics, women are the powerhouse, making up a whopping 63% of public relations specialists. But wait, there’s more – a study by Syracuse University suggests that this number skyrockets to an impressive 85%.
Now, let’s talk about the elephant in the room. Despite being the majority in the PR game, women are wrestling with a different story when it comes to leadership roles. Get this: men, who are a rare species in this field, claim a staggering 80% of managerial positions. It’s like finding a unicorn, but for real.
But hold your horses, there’s a twist in the tale. Even when women and men are side by side in the same job, the paycheck situation looks like a rollercoaster. According to the PRSA, the guys in PR are cashing in with an average annual salary of $93,494. On the flip side, our brilliant ladies are reporting an average of $66,467.
Curious much? So are we! Let’s sit down with our PR expert, Valeriia Manziuk, who’s not just breaking stereotypes but also making headlines in VOGUE, FORBES, L’Officiel, Harper’s Bazaar, Elle, and Cosmo. Get ready for an inside scoop on the experiences, challenges, and triumphs of a woman ruling the PR realm.
Breaking Stereotypes and Making Headlines: a Conversation with Valeriia Manziuk
PRNEWS.IO: Valeriia, can you share your journey and how you ventured into PR and media production?
Certainly! My journey into PR and media production began unexpectedly. Despite initially studying international economics and law, my curiosity led me to analyze successful projects and global brand promotion. Eventually, I found my true passion in developing strategies for companies and brands, which ultimately led to the establishment of my PR and Media Production company.
PRNEWS.IO: What motivated you to establish your PR and Media Production company?
The motivation behind establishing my own company stemmed from a desire to think through development strategies for brands, engage in their promotion, and analyze target audiences. As the scale of projects grew, I realized the need to expand and delegate, leading to the establishment of my company—a pivotal decision that significantly contributed to our growth.
PRNEWS.IO: In your opinion, how has the PR industry evolved over the years, particularly in terms of gender diversity and inclusivity? Additionally, do you believe there are gender-specific qualities that contribute uniquely to success in PR?
The PR industry has witnessed positive changes in gender diversity, with inclusivity becoming more pronounced. In my view, both genders possess inherent creativity and analytics crucial for success in PR. Women, however, often bring a unique diplomatic touch that elevates the combination of these skills. While personal branding transforms PR, creating opportunities for both men and women, the personal brand sets the direction for the PR strategy, irrespective of gender.
PRNEWS.IO: As a successful woman in the PR industry, what challenges have you faced, and how did you overcome them?
Initially, it was challenging for me to relinquish control, delegate tasks, and trust new employees. Gradually, I coped with this task, recognizing that micromanagement hindered our speed and client relationships. Additionally, due to the ongoing war, part of my team remains in Ukraine, posing a significant challenge. However, we adapted and learned to work effectively despite the physical distance.
PRNEWS.IO: Are there specific moments in your career that you consider milestones?
Indeed, being awarded Producer of the Year 2022 and Woman of the Year 2023 and collaborating with renowned brands and celebrities are milestones. The launch of my shooting in Times Square was particularly memorable, showcasing the effectiveness of our strategies in a global spotlight. But I am entirely sure: significant victories are still ahead!
PRNEWS.IO: PR is known for its fast-paced and demanding nature. How do you balance your professional life with personal commitments, and do you have any advice for women aspiring to excel in both areas?
Recently, I defined my happiness as balance—harmony in family, relationships, work, health, and relaxation. Prioritizing and maintaining equilibrium in these areas has been critical to my success. My advice to aspiring women is to recognize the importance of this balance early on. It’s the foundation for sustained success in both personal and professional spheres.
PRNEWS.IO: Are there women in the PR or media industry who have inspired you throughout your career? If so, how have they influenced your approach or perspective?
Anna Wintour has been a constant source of inspiration in my career. Having met her three times, I’ve been deeply impressed by her leadership qualities—her attitude towards the team, calm mindset, and meticulous attention to detail. Working with someone of her caliber is a future aspiration that fuels my drive in the industry.
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