Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Media pitching examples. No matter what industry you’re representing, knowing how to pitch a story to the media is a crucial step to success in PR and content marketing. But sometimes securing…
Over the past few years, cryptocurrency has become very popular around the world. Many economists and IT specialists are already earning real money on this. If you are interested in development in…
Struggle to brainstorm your PR campaign ideas? That happens to the best of us. Whether you want to lunch your new game or fix a crisis your business is facing, there’s a…
You work hard on a new crypto project and you need to think about a crypto marketing strategy that actually works. We are going to see the most efficient approaches that bring…
Best public relations books. In public relations, it’s first of all necessary to learn the basics and then keep up with new techniques and approaches all the time. As with any business,…
Media outreach is a marketing approach where a brand and its representatives engage one-to-one with potential customers.…
Local advertising and marketing are efficient for promoting local businesses, as well as for international companies when they want to focus on marketing strategies in a particular location. Thanks to regional media,…
Public relations can make a significant impact on your business. PR supports in good or bad times. Consistent, positive media attention through PR has the power to build credibility, increase sales, improve…
Customer Relationship Management or CRM, as it is widely known, has taken the world by storm. CRM tools have revolutionized the way we work; being extensively used for sales, customer service, talent…
Public relations is constantly modifying and developing. Now, affected by the pandemic and war, there have been significant shifts in the industry yet again. PR experts are adapting their game and using…