Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
You are a business owner who wants to be published in the media. How do you fill out the brief without wasting your time and money? Read this guide for helpful tips…
Press release rules. Everyone can tell you how to write a press release. But far not everyone can help you systemize the entire process from sorting out media resources to sending follow-up…
People who are relatively new to these concepts might feel that these vehicles of marketing are extremely similar, if not the same. However, you should know that there are significant differences. However,…
Brand transparency is the process of being completely honest and up-front with your customers about what you do and how you do it. It is observed that brands who are transparent towards…
In today’s world, social media has become an integral part of our daily lives, both personally and professionally. As such, it has transformed the way businesses approach public relations. For years, social…
PR Budget 2022: How Much Does it Cost to Get Media Coverage?…
Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
Today’s marketers are often tasked with managing campaign efforts across a range of different media platforms. This can make it complicated to effectively track each tactic’s success and the overall result for…
Make the headline of your press release as informative as possible, but don’t make it lengthy. A headline is what attracts readers to the story, but it also gives them a window…
If I only had two dollars left I would spend one dollar on PR. — Bill Gates, founder of Microsoft Press release quote. Quotes are not only essential but also an indispensable…