Mastering the Art of Sports Press Release: A Comprehensive Guide and Template

12 mins read
Mastering the Art of Sports Press Release: A Comprehensive Guide and Template

A sports press release is an official statement or announcement made by a sports team, organization, or athlete to inform the media, fans, and general public about important news related to their sport. This could include information about upcoming games or events, team rosters and player updates, new sponsorships, or any other relevant news.

Sports press releases are an essential tool for building and maintaining a team’s brand, creating buzz and excitement around the team, and keeping fans and media updated on the latest happenings in the sports world.

The Purpose of a Sports Press Release

  • Announcing an event or game
  • Sharing team news
  • Promoting team sponsorships

One of the primary purposes of a sports press release is to announce upcoming events or games. This could include information about the date, time, and location of the event, as well as details about the teams or athletes involved.

Another important purpose of a sports press release is to share team news, such as updates on team rosters, player injuries, coaching changes, or other relevant information that may be of interest to fans and media.

Sports press releases can also be used to promote team sponsorships, such as new partnerships or endorsements with brands, and to showcase the team’s support for those sponsors. These releases can also help generate media coverage and build awareness around the team’s partnerships and collaborations.

How to Write a Sports Press Release

Start with a catchy headline for your sports press release

The headline is the first thing that readers will see, so it’s important to make it attention-grabbing and relevant to the news being announced. It should be short, direct, and highlight the most important aspect of the story.

Write a strong lead paragraph

The lead paragraph should provide a brief overview of the news being announced and grab the reader’s attention. It should answer the questions: who, what, where, when, why, and how.

Provide details and quotes

The body of the press release should provide more details about the news being announced, including relevant quotes from team members or officials. This can help bring the news to life and make it more interesting and engaging for readers.

Include relevant information

It’s important to include all relevant information in the press release, such as dates, times, locations, and any other important details that readers need to know. This can help avoid confusion and ensure that readers have a clear understanding of the news being announced.

Close with a call-to-action

The press release should end with a call-to-action that encourages readers to take some sort of action, such as attending an event, following the team on social media, or contacting the team for more information. This can help generate buzz and interest around the news being announced.

Sports Press Release Template

A. Headline

[Insert Catchy Headline Here]

B. Dateline

[City, State] – [Date] – [Sports Team/Organization Name]

C. Lead paragraph

[Insert strong lead paragraph here that answers the questions: who, what, where, when, why, and how.]

D. Body paragraphs

[Provide additional details and quotes here to support the news being announced. This can include information about upcoming events, team news, or sponsorships.]

E. Quotes

[Include relevant quotes from team members, coaches, or officials to add perspective and human interest to the story.]

F. Contact information

[Include contact information for the team or organization, such as a phone number, email address, or website, so that readers can get in touch for more information or to arrange an interview.]

G. Boilerplate

[Include a brief paragraph at the end of the press release that provides background information on the team or organization, such as its history, mission, or accomplishments.]

press release format.

Sports Press Release Example

A. Headline

Seattle Seahawks Announce New Head Coach

B. Dateline

Seattle, WA – April 5, 2023 – Seattle Seahawks

C. Lead paragraph

The Seattle Seahawks have announced that they have hired a new head coach for the upcoming season. John Doe, formerly the defensive coordinator for the Dallas Cowboys, will be taking over as head coach for the Seahawks.

D. Body paragraphs

Doe has an impressive track record in the NFL, having worked with several successful teams over the course of his career. In his role as defensive coordinator for the Cowboys, he helped lead the team to the playoffs three times in the past five seasons.

“We’re thrilled to have John join our team,” said Seahawks owner Jane Smith. “His leadership and experience will be invaluable as we look to build on our successes from last season and take our team to the next level.”

E. Quotes

“I’m excited for the opportunity to lead this talented group of players and coaches,” said Doe. “The Seahawks have a great tradition of excellence, and I’m looking forward to helping them continue that tradition.”

F. Contact information

For more information or to arrange an interview, please contact the Seahawks PR team at (123) 456-7890 or email

G. Boilerplate

The Seattle Seahawks are a professional football team based in Seattle, Washington. Founded in 1976, the team has won multiple division titles and one Super Bowl championship. The Seahawks are known for their passionate fanbase, called the “12th Man,” and their commitment to excellence both on and off the field.

Tips for Writing an Effective Sports Press Release

  • Keep it concise and to the point:
  • Use an active voice
  • Include relevant keywords
  • Avoid jargon and technical terms
  • Proofread and edit carefully
  • Use multimedia elements if possible
  • Tailor the release to the intended audience
  • Provide value to the reader

A sports press release should be short and to the point. Avoid long paragraphs and unnecessary information. Get to the point quickly and highlight the most important information.

Using an active voice can make the press release more engaging and interesting to readers. Instead of using passive phrases, such as “it was announced” or “it was decided,” use active phrases, such as “we announced” or “we decided.”

Including relevant keywords in the press release can help improve its search engine visibility and make it more discoverable online. Use keywords that are relevant to the news being announced and the audience that the press release is intended for.

While it may be tempting to use technical terms or industry jargon, it’s important to remember that not all readers will understand them. Use plain language that is easy to understand and avoid using overly technical terms.

Before publishing the press release, proofread and edit it carefully to ensure that it is free of errors and typos. Mistakes can detract from the credibility of the press release and make it less effective.

Including multimedia elements, such as photos or videos, can make the press release more interesting and engaging to readers. If possible, include these elements to help bring the news to life.

Consider who the press release is intended for and tailor the language and tone accordingly. A press release intended for sports fans may use a different tone and language than one intended for investors or sponsors.

Finally, it’s important to remember that the press release should provide value to the reader. Make sure that the news being announced is relevant and interesting to the audience and provides them with information they want or need to know.

Maximizing Reach and Impact: How PRNEWS.IO Helps Create and Distribute Sports Press Releases

PRNEWS.IO is a platform that can help you create and distribute your sports press release to a wide range of media outlets. Here are some ways PRNEWS.IO can assist you:

Create a professional press release

PRNEWS.IO offers tools that can help you create a professional-looking press release quickly and easily. You can choose from a variety of templates and customize them to fit your needs. The platform also offers guidance and best practices to help you write an effective press release.

Reach a wide audience

With PRNEWS.IO, you can distribute your press release to a wide range of media outlets, including online news sites, newspapers, and blogs. The platform has a global network of media outlets that can help you reach your target audience effectively.

Monitor your results

PRNEWS.IO offers tools that can help you track the performance of your press release. You can see how many views and clicks your release has received and monitor its reach across different media outlets.

Save time and effort

By using PRNEWS.IO, you can save time and effort by automating the process of creating and distributing your press release. You don’t need to spend time searching for media outlets or contacting them individually. PRNEWS.IO handles everything for you.

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