Sometimes being aggressive is not a bad thing. When it comes to marketing, by implementing aggressive marketing strategies, you can promote your business way better than when you use traditional marketing approaches…
Let’s start with the definition. Some press releases are sent early and embargoed. Regarding press releases, an embargo means an agreement between the news outlet or members and the press release writer…
With more than 75,000 books published every year (not counting ebooks or blogs), the odds are pretty good that you’ve either written a book, are writing a book, or want to write…
Do you still think the secret behind any successful restaurant is great food and service? Well, it’s time to dispel the myth. Not a single restaurant became known without a well-organized promo.…
Today, in addition to traditional advertising, a good restaurant also needs to develop new tactics for interacting with guests and building trust with potential customers. PR technologies come to the rescue. For…
Music press release. The Internet has completely changed the music industry, and this is not unprecedented news. Technologies such as file sharing, streaming media, social media, and e-commerce provide artists with more…
Since the 2000s, marketers have started to use newsjacking for promo campaigns. Newsjacking is when a brand creates a campaign centered around a well-discussed news item. Unlike a stunt that acknowledges news…
The press release has long become an actively used tool in PR technology. A handout is media material that contains news, the company’s position on some issue, and information about the event.…
The press release continues to be a vitally important part of the PR process. It’s still a good idea to prepare press releases for leading news because it is one of the…
ETalk is an online English learning platform for adults and kids that provides remote one-to-one personalized English language classes. Its founder, Vyacheslav Zhiradkov, is convinced that the LinkedIn network is a perfect…