Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
CleanTech, or clean technology, is a broad term encompassing a class of investment assets, technologies, and business sectors that focus on clean energy, environmental products, and ecological services. The primary objective of…
The world is changing at a rapid pace. As if in Alice in Wonderland: to stand still, you need to run, and to move forward, you need to run even faster. Media…
Your public persona is the image you project to the world. It’s how people perceive you based on your actions, words, and online presence. This identity encompasses not only your professional image…
What is public affairs? It is a strategic communication function focused on establishing and nurturing positive relationships with stakeholders, influencers, and decision-makers in the public sphere. It encompasses managing issues, reputation, advocacy,…
Every company has to be a media company itself because traditional media outlets can’t provide sufficient means, or pageviews to help tell all important stories of companies, and their communities. The boost…
Link Building vs Digital PR. The day the Internet appeared in our life, traditional PR has lost its power. Still, traditional media works and brings results, but digital PR wins with a…
Reputation is an invaluable asset for any business. Reputational risk is the harm that can be done to a brand’s reputation due to factors like negative publicity, legal problems, or data breaches.…
The traditional business model has changed significantly in recent times. With the rise of the digital world, businesses need a robust online presence to thrive. Customer reviews and ratings are crucial in…
A well-crafted article in the media can help solve important tasks such as boosting personal branding, launching a business in new markets, or recovering from losses during a crisis. Today, in addition…
One of the biggest mistakes businesses make is a lack of consistency in their messaging. Unfortunately, changing your mind about what messages you send on behalf of your business makes it nearly…