Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
The world is changing, with cataclysms becoming more frequent and the climate undergoing challenging shifts. Where winter once reigned, massive glaciers are now melting away. Concerns about the future are growing, making…
The types of journalism have multiplied significantly in recent decades, and the industry has expanded thanks to digitalization. However, one thing remains eternal: propaganda, which dates back to the 17th century. Advocacy…
As a business owner, you already know how vital media coverage is in nurturing public perception and boosting your reputation. What’s less obvious – is that it’s one of the most impactful…
Media coverage is not a vanity metric: it’s a powerful tool for building brand authority both for established companies and startups in the fintech sector. It doesn’t only improve visibility and credibility…
Let’s say there is a big protest happening in your city. You feel passionate about the topic, so you go and join the protesters. You are capturing different moments of this event…
Incorporating your personal stories and ideas into your journalistic piece makes the final product much more exciting and genuinely interesting for readers. This method of story reporting is referred to as Gonzo…
In the past, people learned about businesses through word of mouth or recommendations from friends, and advertising technologies were neither advanced nor modern. Today, media coverage of your business can have either…
Public relations (PR) has always been an important part of business promotion, but the Internet gave it a brand new boost and showcased the backside of this opportunity. Many entrepreneurs, industry leaders,…
Advertising has become so ingrained in our lives that many people can easily identify whether a post or video is promotional. We have developed what could be called an “advertisement sense,” allowing…
Some people think of data as a collection of numbers, most commonly collected in spreadsheets. Twenty years ago, spreadsheets were often the only form of data journalists had to deal with. But…