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Public Relations - Page 3

Public Relations. Struggle to brainstorm your PR campaign ideas? That happens to the best of us. Whether you want to lunch your new game or fix a crisis your business is facing, there’s a solution. To make a difference, make sure that the goals that you have set are ones that you genuinely want to achieve. When set correctly, it can help promote your brand value much easier. If you don’t already set your goal, do so, starting now.

PR campaign is a numbers game. For 72% of PR pros, measuring business impact is currently the top challenge facing the industry. Without metrics, you can’t receive the full picture of your campaign’s performance. To be effective, measure progress as you move toward your process goals. Public Relations

How to Write a Press Release AP Style
Public Relations

How to write a press release AP style

April 1, 2023April 14, 2025

Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…

Sustainability Communications
Public Relations

Sustainability communications: how to build strategies and maintain authenticity

December 4, 2024December 4, 2024

The world is changing, with cataclysms becoming more frequent and the climate undergoing challenging shifts. Where winter once reigned, massive glaciers are now melting away. Concerns about the future are growing, making…

Advocacy Journalism
Public Relations

Is advocacy journalism a tool for propaganda or a harmless way to express opinions?

December 2, 2024December 2, 2024

The types of journalism have multiplied significantly in recent decades, and the industry has expanded thanks to digitalization. However, one thing remains eternal: propaganda, which dates back to the 17th century. Advocacy…

Why Do You Need An Article On Forbes?
Public Relations

Why do you need an article on Forbes?

November 28, 2024December 16, 2024

As a business owner, you already know how vital media coverage is in nurturing public perception and boosting your reputation. What’s less obvious – is that it’s one of the most impactful…

Media Coverage
Public Relations

Media coverage, the booster of brand authority in fintech

November 28, 2024November 28, 2024

Media coverage is not a vanity metric: it’s a powerful tool for building brand authority both for established companies and startups in the fintech sector.  It doesn’t only improve visibility and credibility…

Citizen Journalism
Public Relations

Definitions and examples of citizen journalism

November 28, 2024November 28, 2024

Let’s say there is a big protest happening in your city. You feel passionate about the topic, so you go and join the protesters.  You are capturing different moments of this event…

Gonzo Journalism
Public Relations

What does gonzo journalism mean and how to master this skill?

November 18, 2024November 18, 2024

Incorporating your personal stories and ideas into your journalistic piece makes the final product much more exciting and genuinely interesting for readers.  This method of story reporting is referred to as Gonzo…

Media Hit
Public Relations

Make your success known through the legendary power of a media hit

November 12, 2024November 12, 2024

In the past, people learned about businesses through word of mouth or recommendations from friends, and advertising technologies were neither advanced nor modern. Today, media coverage of your business can have either…

Black PR
Public Relations

What is black PR and how to fight with it

October 25, 2024November 1, 2024

Public relations (PR) has always been an important part of business promotion, but the Internet gave it a brand new boost and showcased the backside of this opportunity. Many entrepreneurs, industry leaders,…

Public Relations

What is an advertorial? how to craft advertorials that inform and inspire action

October 22, 2024November 5, 2024

Advertising has become so ingrained in our lives that many people can easily identify whether a post or video is promotional. We have developed what could be called an “advertisement sense,” allowing…

Data Journalism
Public Relations

Data journalism tells the reader about a complicated matter in simple words

October 7, 2024October 7, 2024

Some people think of data as a collection of numbers, most commonly collected in spreadsheets. Twenty years ago, spreadsheets were often the only form of data journalists had to deal with. But…

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