The main benefit of content marketing can provide you with a lifelong effect. Once written, an article will bring you the visitors, as long as the website on which it is published will live. That’s pretty impressive!
But there are also some disadvantages in content marketing. For example, a big competition. There are already lots of articles on many topics on the net, and each new piece of content increases this competition even more. How to make your posts generate more traffic than competitors’ posts and what to do with the article after its publication, we will explain to you in today’s article.
Why Distribute Content After Publishing
After you’ve clicked the Publish button it feels like you can finally exhale. But no, it’s just a beginning. For the better performance of your article and good outcome, you should do some must-have activities. No worries, they are easy to execute.
Let’s start with the content seeding. The thing is that search engines need time to index your articles and even more time to estimate them in order to raise or lower them in the search results.
To speed up this process, you have to distribute these articles. This is when the PRNEWS.IO distribution service will come in handy. We provide the guaranteed distribution of content in media across the globe. In addition, along with distribution, we create crowd links to your article, which also positively affects it in the eyes of search engines.
Another positive factor in content distribution is the improved behavioral factors. Google “sees” that a lot of people visit this or that article, which means that this article contains valuable information, which means it has to be raised in the search results.
The topic of content seeding after publication is quite extensive and deserves a special article. Leave a comment if you want we review this topic deeply. Now let’s go back to our checklist.
Post-publication content distribution checklist:
- Share the article on your personal social profiles (Facebook, Twitter). If you have corporate social accounts – share them there as well.
- Post your article to the relevant Facebook, LinkedIn, Slack groups.
- Add article to a mailing list.
- Add article links to the older, relevant blog posts.
- Promote an article on Quora, Reddit.
- If you use channels such as Telegram, Instagram (e.g. in bio) – be sure to announce your article there.
- Design a preview image for the article, upload it on Pinterest and add your article there.
- Use contextual advertising. The cost of the ads for niche phrases is often low. Set a small budget and test several variations of your ad image and text.
- Retargeting. It’s easy to drive targeted traffic to your website. Retargeting is an inexpensive and simple tool. Promote your content only to those visitors who have visited your site before.
- Launch look-a-like ads to the audience which consists of your website visitors. This is a fairly effective method of finding your target audience on social networks.
- Submit your article to aggregators. After you have published an article or any other content on your website and you see over time the number of visits began to decline, publish this article on other resources. It may be Medium, Blogger, or Yandex.Zen.
- Do link building. Try to build a dozen links to each of your articles. This gives your content an advantageous edge over the competition in the eyes of Google. By the way, PRNEWS.IO can help you with this task.
- Promote content via influencers. Once an influencer shares it on his/her account, it shows up in front of an even more audience.
- If your company sends out push notifications, also it’s worth using it to promote new content.
- Create a short video – intro and upload it to Youtube with a link to the article in the description.
- If the topic allows, create an infographic for the article and also distribute it.
- Use the HARO services. HARO stands for Help a Reporter Out. It is an online platform that helps journalists and sources connect with each other. In this case, the source is you. Using HARO’s service, you will receive daily emails with journalist queries. Responding to these queries you have a chance to be featured in an article. This is a reactive content distribution service, but it’s useful for getting press mentions and backlinks.
- PRNEWS.IO is a press release distribution platform. This service offers the guaranteed distribution of content in publications across the globe – in state and local, regional and national publications. The PRNEWS.IO platform can help you to drive awareness among your potential clients, generate traffic, and increase your sales.
- GaggleAMP is a social amplification service that offers you to aggregate your employee’s social networks and send company content directly to them. Employees have the option to review and customize the content before its publishing or allow it to go through automatically. This is a great variant instead of constantly bugging your staff to post about the brand. You can also use this software to link to social networks from partners, customers, brand ambassadors, and more.
- ClickToTweet is a service that allows your readers to share the soundbites of your content on Twitter with a single click. You create your content soundbites, and ClickToTweet gives you a link. When readers click that link, this service opens their Twitter with the content soundbite already ready to be published. It also links to your Twitter profile and content — allowing your readers to share your content for you.