Potential of Swedish media
Swedish media has traditionally been more of a newspaper than a country of television. Nowadays, it is a very digital state. Internet penetration, in general, is almost 100%, and most people have access to the internet in their pockets 24/7.
The Swedish newspaper market has traditionally been strong but has decreased in importance in the 1980s. The number of newspapers has been stable for many years. There are about 150 printed newsprints in Sweden, and almost all of them have an online edition. But around 60 of them are published only once or twice a week and have low circulation. The most press is subscription-based, locally or regionally, with early morning home delivery. Almost all social groups like reading newspapers. The eldest part tends to obtain news from printed newspapers, whereas younger people follow updates via social media. On the other hand, traditional media have a strong online presence, including social media platforms.
Categories of Swedish newspapers
The Swedish print newspaper market is categorized into five main groups:
- The metropolitan subscribed morning newsprints: dailies published in the three metropolitan areas of Stockholm, Göteborg, and Malmö.
- The tabloids: two tabloids - Aftonbladet and Expressen, including its local editions in Göteborg and Malmö. Both tabloids are published seven days a week.
- The regional and local subscribed morning papers: all other newspapers issued at least three times per week, with some of the biggest being Helsingborgs Dagblad, in Helsingborg, Dalarnas Tidningar, in Falun, and Nerikes Allehanda, in Örebro.
- The low-frequency newspapers, including all general newspapers, published once or twice a week, including both local papers in the metropolitan areas and small regional and local papers, all with a small circulation.
- Freely distributed newspapers are calculated differently from paid newspapers. The biggest newspaper in this segment is free daily Metro, published five days a week.
In addition, there is a limited number of national niche newspapers — e.g. the business daily Dagens Industri, or the small Christian daily Dagen.
The total market of other printed periodicals in Sweden is hard to estimate. There are some 2,000 editions on the market, but most of them are very small. 350 of them are published by the national magazine organization.
There are two main categories of magazines:
- The popular papers, where the most successful magazines publish news about home and gardening.
- Organizational press, where the content is about general business updates.
The readership of periodicals is rather high and stable.
The most famous media outlets in Sweden
Now I want to show you the Top of Swedish newspapers in traffic ranking and demonstrate the advantages of the less popular, but recommended media outlets:
Sydsvenskan is a Swedish daily newspaper published in Malmö. Founded in 1848, it is the major liberal daily newspaper of southern Sweden. The editor of the newspaper’s political pages, Per T. Ohlsson, is popular for championing hard-line free-market policies in the country’s main media outlets.
Omni.se includes all the news and perspectives in one place. It brings you Sweden's most complete news experience. They gather all news and media perspectives in one app for iPhone, Android, and on the web. Omni.se won an award as Sweden's best news app at Mobilgalan 2016, Sweden's best news site at Internet top-100 2016, and of European Digital Media Awards 2014 as best mobile news service. It was also nominated as innovation of the year at Stora Journalistpriset 2015.
Samhällsnytt is one of the three most widely used newspapers in Sweden. The edition calls itself "an independent Sweden-friendly website for news and opinions". It has a reach of one-tenth of the Swedish online population weekly.
Helsingborgs Dagblad (HD) is the notable newspaper of Sweden’s fourth-largest city. Founded in 1847, it became one of the first daily papers in Sweden. Fast forward through 2013, wherein HD took the step from using Arial to Siri for the digital edition. The brand new responsive HD.se works on the desktop, mobile, and tablet versions.
Blogg.se is Scandinavia's biggest blogging platform and includes the latest and greatest posts from the blogg.se network. Each week, 2800 blogs are created and its network has 250000 active bloggers per month.
Resumé is a Swedish language fortnightly newspaper issued in Stockholm, Sweden. The magazine publishes articles about mass media and marketing communications.
Nouw is the biggest blogging platform in the Nordics with over 30 000 active influencers. Its reach is more than 4.5 million unique visitors per month and millions more including influencers' social media accounts.
NyD was founded in 2012. It is independently humanistic. Through advertising on nyadagbladet.se, you can reach hundreds of thousands of socially interested readerships.
At the beginning of the twentieth century, the distribution of Skånska Dagbladet was one-twentieth of the entire Swedish daily newspaper circulation. Nowadays, its circulation is calculated to around 21.5 thousand copies.
Newsvoice is an online magazine that covers health, science, world news, and much more. The magazine believes in an ethnically and conceptually multicultural society.
The company publishes articles about health, media, music, science, world and community issues, and draws attention to new energy technology, transport technology, construction technology, etc. NewsVoice monitors the international media and re-publishes reading tips and articles. It will be interesting to readers and create a consideration that may lead to change and innovation.