What does the blue badge on Instagram mean?
A blue badge or verification icon is a badge that appears next to the Instagram account name, in search and in profile. The presence of a blue badge means that Instagram has confirmed that the account belongs to a specific person. This is usually applied for famous persons, public figures, celebrities or global brands that represent this account. Otherwise, anyone could create an account for the president of their country and post anything, misleading millions of people.
What are the requirements for verifying an account on Instagram?
According to Instagram rules, in order to issue a blue badge for verification, a number of factors are taken into account that determine whether the account meets the public interests and whether they meet the verification criteria.
The principles of compliance are as follows:
- Authenticity: the account must match the real person or company.
- Uniqueness: only one account per person or company can be verified.
- Content: the account must be publicly available, have a biography, profile photo and at least one post. The profile should not contain links to other social networks.
- Fame: the account should be a well-known person, brand or company, with wide citation in the media (while advertising articles are not accepted for consideration as sources).
If false or misleading information is provided during the verification process, Instagram will remove the verification icon and may delete the account.
How many articles in the media do you need to get verified on Instagram?
There is no exact answer to the question of how many articles you need to provide to Instagram to verify your account. At least because different personalities have different media profiles. A talented surgeon may be less active in social networks and the media space than a politician or a rock star.
However, in practice it’s enough to provide 10-15 links to media references over the past 6 month.