Deciding where to invest your money and time while planning a content/PR campaign can often feel like throwing spaghetti at a wall and seeing what sticks. Yes, literal spaghetti can be cheap — sorta — and plentiful. But, your time and money aren’t.
Unfortunately, that exact guessing game is what PR specialists, marketers, and SEOs have to play when deciding where to publish content. You cannot tell how much traffic your content will get when posted. Consequently, you don’t know if the platform is worth pursuing.
Thankfully, there’s a way to solve this problem and reduce the guesswork needed to launch a successful PR/marketing campaign: the website traffic estimator tool.
What Exactly is the Website Traffic Estimator?
As the name implies, the traffic estimator is an article traffic prediction tool. It helps marketers, SEOs and PR specialists figure out how much traffic their content could potentially get on a website after it has been guest-posted. This narrows down the potential for success in a content/PR campaign to a more specific and predictable number.
When used, the traffic estimator can give specific numbers on the following data points:
Potential Number of Views: This is the total number of people who are likely to see your article when you publish it.
Social Shares: This refers to the number of times your guest post is likely to get shared on the guest post site. The traffic estimator breaks this down into three specific channels — Facebook, X (Formerly Twitter), and G+.
Total Site Audience: Powered by SimilarWeb, a leading digital intelligence tool for traffic estimation and competitor analysis, the website traffic estimator can also give you an estimate of the total number of visitors your site of interest has.
Time on Site: This is the total amount of time a user would spend on the site on average before leaving. It helps put things into perspective, especially when you need to account for your audience’s attention span.
Audience Demographics: You get a country-by-country breakdown of where your readers would likely come from. Also powered by SimilarWeb, this would give you percentage estimates.
Beyond these, which are fairly constant, the guest post views estimator also has a few other unique metrics, depending on the sites analyzed. For instance, with some sites, you’re likely to see a price per contact. In others, you might get a source rank.
Whatever the case, you can rest assured you’ll be getting the most relevant data points each publication has to offer.
What’s more, the tool supports all platforms, including websites that do not publicly display traffic data or view counters. This makes it perfect if you’re looking to predict blog traffic based on SEO metrics.
How to Estimate Article Traffic Using the Traffic Estimator
The best thing about this guest post performance tool is its ease of use. We can summarize everything you need to do in four precise steps:
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Step 1: Enter the Website URL
After opening PRNews.io/estimator, copy the link to the site you’re considering getting published on. You can do this by simply clicking on the web address column at the top or bottom of your browser and then clicking CTRL + C or CMD + C on your macbook. Afterwards, paste it in the column labeled “Enter domain to estimate.”
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Step 2: Verify Your Humanity
To avoid bots spamming the column, thus limiting real users’ ability to use the tool, you’ll need to first verify you’re human. All you have to do is tick the box and you’ll be verified in seconds without necessarily needing to do a captcha test.
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Step 3: Click the Button
Click the designated “Estimate” button to start the analysis process.
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Step 4: Get Your Results
Besides a content traffic forecast simply labeled “Views,” you’ll also get audience demographics, social shares, total visitors to the site, time on site, etc. Using these details, you can make an informed decision for your purposes.
Who is the Traffic Estimator Meant for?
Being a free tool to predict article views using SEO, it’s not difficult to figure out who’ll find it most useful. Here are a few:
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Marketers
Perhaps the biggest limiter of every marketer is their company’s marketing budget. If you work in this field, chances are you’re all too familiar with that. Using the website traffic estimator would help you decide which sites can offer the best ROI before you invest any financial resources in trying to get your content live there.
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SEO Specialists
Guest posts serve one important purpose for SEO specialists — backlinks. It’s essentially the social proof of websites for Google to determine rankings. But, beyond that, it’s also useful for driving traffic to your site. Using the website traffic estimator tool can easily help you identify what sites would bring in the most visitors back to your website.
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PR Experts
If you’re planning a PR campaign, you want your client to be seen in a certain light by as many people as possible. Plus, you’re almost certainly working with a limited budget. This tool helps you decide immediately what sites will give you the highest number of readers and, in turn, show you which is worth the investment.
Other groups who might need content performance prediction for guest posts include:
- Affiliate marketers who want to be able to predict CTRs before publishing
- Freelance writers who want to pitch their services to clients but need to first validate the potential ROI of a website for guest posting before getting approved
- Media buyers and advertisers who need to see the potential ROI of a site before committing to banner ads and/or sponsored content
The list goes on. But, ultimately, anyone who needs to get a lot of eyes on their posts would find being able to predict article traffic with SEO very useful.
Key Benefits of the Traffic Estimator Tool
Being one of the best tools to predict content views, this traffic estimator offers a few impressive advantages:
- Reliable Prediction Accuracy: The tool can deliver trustworthy traffic estimates by analyzing a bunch of different data points. Another feather in its hat as far as accuracy is concerned is that it is powered by SimilarWeb, a top digital intelligence tool.
- Support for All Platforms: It doesn’t matter whether or not the site has a visible traffic counter. The traffic estimator is able to make reliable predictions nonetheless.
- Ease of Use: The tool is designed with simplicity in mind. You do not need any complex or technical skills to operate it. Simply follow the steps we outlined above and you’ll have your results right away.
- Budget Optimization: With this tool, you’re able to easily select what platforms would be most profitable to put out your marketing/PR guest post without having to spend a lot of money testing and failing with multiple low-ROI platforms. What’s more, you can use the website traffic estimator for free, further reducing your running costs.
- No Complex Setup Required: You do not need to install any plugins, tracking identifiers, or cookies. The website traffic estimator functions independently, making the process entirely stress-free for you.
Conclusion
All things considered, the traffic estimator tool is designed to help you make the most of your marketing/PR budget as well as allocate your resources only to the most beneficial pursuits as far as guest posting is concerned.
Try the tool for free and start planning your future publications more effectively today!
