Even though you’re out of the office, you can keep your PR intelligence sharp with a little light fun as movies about public relations. Although PR movies rarely capture reality in their…
Corporate social responsibility is now common for enterprises. It’s become standard to advocate for something. Corporate social advocacy (CSA) is the next move up for giving your company a purpose and mission.…
Corporate Social Responsibility (CSR) allows big and small companies to build positive change. It’s when brands choose to do what’s right not only for their commercial interest but also to build customer…
In this post, I’d like to highlight various PR practitioners’ and scholars’ definitions of public relations. Some of these definitions show a slightly different perspective of PR. Scholars’ Definitions of Public Relations…
Almost one out of every five public relations experts in the United States participate in the Public Relations Society of America (PRSA). It is the largest public relations association in the world.…
With the goal to reach more potential clients and promote their deals more effectively, online businesses look for new approaches, strategies, and techniques. Even a decade ago, online business promotion worked differently…
Before anybody wants to start a business with you or buy a product, they’d have Googled information about you. The links appear on the first few pages of search engines when people…
Your brand’s credibility is tremendously important in the modern world. According to Invesp people read 4-6 reviews before trusting a company and making a purchase. And they spend around 31% more on businesses with…
Corporate brand reputation influences your company’s profit and market rates as well as the desire of the potential employees to work in the company. Most senior managers and business owners are aware…
In a time when almost everyone has access to the internet, people can get acquainted with you by a simple Google search, and in this way to take a decision to meet…
Don’t mistake yourself thinking that it is enough to pitch yourself on all kinds of social media channels. Think again. Everything you post on social media doesn’t belong to you. No doubt,…