Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
Public relations (PR) has always been an important part of business promotion, but the Internet gave it a brand new boost and showcased the backside of this opportunity. Many entrepreneurs, industry leaders,…
As fans of data-driven marketing, we were inspired to look into this controversy by conducting research to determine whether press releases are still worthwhile. Introduction To get your brand in front of…
There exist, perhaps, two hundred methods to wipe out the efficiency of any press release. PRNEWS.IO has identified and picked a dozen of the most sound and foolproof* out of them —…