Are You Ready to Communicate? Communication Trends You Should Keep Under Radar in 2021

12 mins read

Communication Trends 2021. If you keep customer experience under the radar, then you’re doing it right. All in all, who doesn’t need more customers today? But if you won’t enhance it, you’re more likely to lose customers.

Today, in 2021, it’s not enough just to do business. 2020 has taught businesses that they need to be prepared for anything. And since then, businesses have moved online. We still don’t know what is around the corner, but one thing we can do is to keep calm and carry on. But there’s a better way. Learn the lessons from a Corona-coaster ride and implement digital communication trends that develop while we do business.

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Business Communication Trends to Watch out for 2021

#1 Mobile-friendly Communication Hub

Today, digital communication includes tools for file sharing, team messaging, and video chats. With so many new apps and messengers popping up like mushrooms in the rain, business communication needs to have all one in one place. The reason? Inefficiency. The thing is that employees jump between different apps over 1K times a day. As a result, it adds up to time lost, tasks missed, or mistakes made.

Are offices still needed? Well, working from home wasn’t ideal for some. But still, some businesses continue to work remotely. That’s where a communication hub comes in. It helps to bridge the gap in time and hassle involved in creating and sharing content. Beyond that, keep an eye on external exchange with partners and customers. It can and should be improved. 

#2 AI-Optimized Communication

Artificial intelligence is a win-win trend to follow. It’s all around us.It may help organizations in various ways. Day by day, companies collect huge quantities of data that are tough to analyze quickly. So they go a smarter way. Companies use AI for that. Thus, AI opens up new worlds. It lets you analyze incredible amounts of data, trends, and patterns that inform business decisions. Smart campaigns and email marketing strategies come as a result of those decisions.

Thanks to Chatbots, the way businesses and customers interact with each other has changed. And a lot. The goal is to improve employee and customer engagement. It helps to better align with consumer needs and interests and stay ahead of trends and competitors.

By combining AI and its benefits, companies can stay on top of the game. Say some trending social activity relevant to an organization or brand is here to break. And the company gets time to craft the right message.

#3 Voice-Enabled Technology

The global VoIP market is expected to reach $102,480 million by the end of 2026. But the future is not somewhere there; it’s already here. And still here, in 2021, voice-enabled technology is one of the key communication trends. It has changed the way businesses communicate forever, both internally and externally. 

And the 5G technology has played a major role there. Chances are you have already seen the benefit of improved call quality. Faster communication speeds and reduced dropped calls are some of those benefits. 

With more devices connected, the need for quicker and more reliable internet will also increase. So adopting 5G networks should be a standard for your organization if you want to help your business excel through the changes.

#4 Omnichannel Communication is Hot

The need for a seamless customer experience is a hot trend. To get you out there, omnichannel communication technology comes in for help. Today, customers are everywhere. And to get their attention, you need to go where they are. For that, invest in systems that support chat, CMS, email, video & phone calls, social media platforms, & other communication platforms. Stay connected from everywhere. 

Today customers are much easier to reach out to. The choice for communication channels is large. Just think that an average person might have up to five different social media profiles. Well, at the same time, some may not have any at all. 

#5 Cloud Communication

When businesses can’t communicate well, landing new clients can become a tough gig. But if you use and implement cloud services, you are doing just that. Of course, it’s not a new trend. But there is a difference. Businesses that use cloud services focus on building and maintaining team engagement through virtual events.

Do internal communication trends work? Much more than one can expect. And it is easy to understand why. The cloud has huge potential for businesses. Today, anyone can work from any device, anywhere. The call handling process with high-quality audio is easy to do from home. At the same time, a comprehensive business phone system can work without the hardware.

#6 Money Has Gone Digital

Struggle to fulfill the normal selling roles effectively? Since the pandemia, the sales process is a tough gig for businesses to carry out effectively. When was the last time you exchanged actual money with a company? Card payments have taken a key role in our lives.

Remote selling is changing how we buy and sell products and services forever. Mobile payments, QR code payments, and online payments have become the new normal. And now brands are finding new and innovative ways to reach shoppers where they spend the most time: on social platforms.

#7 Cybersecurity Communication

Nothing happens overnight. And then the pandemic changed the rules. It made whole industries accommodate the new normal. And then we found a gap. Covid was not the only virus that threatened us.

Think only large corporations are at risk of cyberattacks? Then think again. 20% of Small businesses have been victims of a cyber-attack or data breach last year alone. The reason? The lack of security measures first. And second, no training for employees. 

That’s why cybersecurity leads to the top of corporate communication trends in 2021. 

#8 Communication with Augmented Reality

Business trends come and go, and many are now using augmented reality to interact with their customers. And, you know what? They are doing it right. 

Today, when face-to-face interactions are limited, AR can help meet your customers’ expectations. AR is the very option that could give customers a real feel of the products or services. It’s a great option for customers who never find the time to visit your store or meet your sales agents. AR will set new technological trends in communication. And both businesses and users will need to adapt. 

#9 Customer Engagement using High-Quality Content

Sure, having a business website is only half of the battle. The other one is to engage with your customers. And your website can help you only if you invest in high-quality content. And it matters not whether it’s a blog or social media accounts. Like other business communication trends, the need for high-quality content is hot. 

With the goal to stand out from competitors, you need to make sure your content is top-notch. It should work for your business, promote it, and engage with your customers. The latter could be done with the help of micro-influencers or influencers in your industry. Stay in front of your customers, and you can use your social media incredibly effectively.

#10 Ensuring the Optimal Customer Experience

Whatever communication industry trends you’ll follow, customer experience plays a key role. If you take it seriously, your business can and will stand out from all the noise out there. It’s still a lot of uncertainty, and no one knows what to expect in 2021. Yet, one thing is sure: as long as you deliver a positive customer experience, you can win over them. 

Communication tools and tactics will continue to evolve. So, you can expect to see more changes soon. Whatever it is, chances are it will shape customer experiences in a completely new way.

Communication Trends FAQ

📍 What Are the Trends in Communication?

The trend in communication is a fundamental element for any brand that wants to stay relevant. That could be new technologies and strategies that help do business and manage people. 

📍 How Cultural Trends Affect Communication?

That could be one of the biggest challenges for businesses. It matters not only to employees but also to consumers. With changing times, people’s behavior is changing too. And the effect of these changes we see in communication. 

📍How to Identify and Describe Trends In Digital Communication?

Communication is more diverse than ever. And advances in technology gave a head start to that. Since then, businesses have opened up a door to opportunities. Today, new and exciting communication methods let them share messages within a click. With changes happening left, right and center, it’s just a matter of time before a new trend pops up. Want to be the first to identify it? Then keep your eyes open to social media trends.

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Alex Nigmatulin

Chief Marketing Officer - PRNEWS.IO. Coordinating sales and marketing for more than 10 years (with interruptions for product design, getting the team together and partner management).

I went along with B2Blogger | PRNEWS.IO from the blog with press releases to the global marketplace of sponsored posts and native ads.

Believes that only useful advertising will survive.

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