This comprehensive workbook is ideal for do-it-yourself publicity plans. 100+ Ideas to get your business noticed.

Informed by the authors’ decades of public relations professional and teaching experience, this hands-on book gives 100+ content ideas for your B2B startup.

Your prospects are being buffeted by a firehose of information. If you’re hoping to win their attention, you’d better be prepared to earn it.

Publicity allows you to reach your audience in a strategic way. Crafting press releases and pitching exclusive stories to the media can really help get your brand seen. The media coverage received can help create a lasting relationship with the customer while you are building trust with them. And trust is everything in the business world.