Link Building for eCommerce Websites: the Easy Guide in 2021

16 mins read

eCommerce Link Building. Actions to build high-quality links to promote a website in search results are called link building. In fact, quality links make up 30 percent of your page’s Google rating.

Why is link building so difficult? What are the best strategies for eCommerce? And can you take charge of this process on your own, or do you need to hire an SEO specialist? Let’s find out.

Build Quality Backlinks For SEO

How does it work?

In a global sense, we will talk about external optimization. It should be understood that external optimization is a proven marketing tactic for building brand awareness, which increases the likelihood that your website will rank high on the web and significantly increase the number of visits. That’s why link building is considered one of the most effective SEO optimization methods, especially in the eCommerce direction. Thus, it turns out to improve organic search engine rankings, thereby improving your position on the web.

But link building will not work if:

  • it is difficult to understand the value of the product or service you are promoting;
  • the expert judgment conveyed in the content is superficial.

So, before you start – consider these two points!

For example, imagine you have a website dedicated to selling books. And when you search for a keyword, your website doesn’t appear in the top 10 Google search results. With a good link-building strategy, namely getting quality links, you can eventually climb the stairs and land on the TOP 10. But which site will be a quality partner for you? News sites, sites of newspapers and magazines, blogs about literature, marketplaces that sell e-books (for example, AliExpress or Amazon), sites of humanitarian universities and libraries, forums of bouquinists and book lovers.

List of Specific Books News Sources

To do this, you now need to build links, create a connection between your page and someone else’s page so that you can be seen. This is why these links are so important, especially if the page on which they will appear is well positioned in a general search.

eCommerce Link Building for book store.

Initially, link building was uncontrolled and it was a quantity that mattered more than quality. Until Google decided to take responsibility and started looking at these links more closely, watching them and analyzing whether they were good or just spam. Google itself tells us what link building is to it, exactly in the sense that SEO specialists use.

We suggest you google the query “link schemes“, search the Google Knowledge Base, and explore this page. Today we will go through it a little and pay attention to individual points.

Google specifically points out that excessive link exchanges along the lines of “link to me and I will link to you” and that affiliate sites that are only for cross-linking can degrade your site’s ranking in search results. Google help also reflects other things, so always be careful with what Google says. Very often they contradict each other in their statements: one engineer may say one thing, another developer the opposite. And this point should be noted. So make it a rule: everything Google claims must at least be tested. Especially if Google says it doesn’t work.

For example, Google opposes the use of programs and services that automatically create links to a website. It also opposes requiring this or that link under the terms of service or other agreement when the content owner of a third-party resource may not provide Google with information about the outbound link.

The following points: Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.

Another interesting point: Google encourages people to find such links and share them with the system. Draw your own conclusions, your competitors can just “snitch” on you, so it’s better to do everything professionally and without breaking the rules.

Link building goals for eCommerce

We know that the next question you ask yourself is why link building is so important. Or in other words, why is it so important for other websites (blogs, stores, companies) to link pointing to your address. The reason is quite simple: with their help, you tell the search engines that your site is popular, that people know it and that it is worth a visit.

Thus, the more links you have, the more you will sound to the search engines and the higher they will rate you. Of course, keep in mind that these links must be of high quality, as if the links come from “questionable” pages, you can create the opposite effect.

In the case of eCommerce, this is even more important because if you manage to get popular it will predict good sales and more traffic to your site.

What does it take for a website to have a backlink?

For other sites to post quality links to your resource, publish unique and relevant content that can gain popularity on its own. Publishers usually publish links after making an informed choice in favor of a particular resource. The more useful your content is, the more likely it is that someone will link to you. This is Google’s authoritative opinion.

For any eCommerce project, the main content is their product cards. It should be so convenient and rich incompleteness of information that people want to share it. So if you want to work with your content, you need to make cool product cards. If they are not very good for you, then, accordingly, on one blog, for example, you will not go far. Make awesome landing pages first, then you can start thinking about a blog.

But as you can imagine, people are much more likely to link to the content page than to the product page – so once you get all your product cards to a diamond look, feel free to promote your valuable content with backlinks to specific products.

For example, in the “Auto” niche, show which brands are popular now in your country, which models are best sold, which models are cheap, which are expensive, which brands are returned for, which brands have positive reviews from users and which ones are not very good. This is a great way to build quality links, as well as easy link building for eCommerce sites that will be appreciated by Google and other search engines.

Also for distributing brand content you can use PRNEWS.IO services and build quality backlinks. Submit your articles to the most popular news sites in the world!

Link building strategies for eCommerce

Now when you know what “link building” means, it is time to start thinking about how to properly design an eCommerce link building strategy. And this happens due to the following points.

Take a look at your competitors

Yes, you have to do it. You need to know what your competitors have done and what they are doing to do better, or at least not step on the same rake.

First, find the keywords you want to rank for. Analyze their semantics and find profitable keywords with low competition. Research all competitors on any topic, ad, or keyword using a variety of analysis tools to identify their traffic sources.

Get familiar with Ahrefs

It is a tool that helps you analyze backlinks to see if they are of good quality. What’s more, you can identify your competitors and analyze them from an SEO perspective. Plus, it will tell you where the links are coming from, so you can find out which ones are the most effective. Pay special attention to the factor of whether these links are delivered naturally or are the result of manipulation by SEO-optimizers. If you understand that links to this type of page are set naturally, then you can try to strengthen it, that is, to push the lever, even more, to get such links there.

Build not only links but a relationships

Building relationships with influencers is just as important today as you might think. Therefore, depending on your eCommerce market, it is convenient for you to find influencers in this field and ask them to recommend you. Influencers are people who can have a large audience and who might be interested in what you are selling. This is such a creative link-building way for eCommerce websites.

Crowd marketing

It is an attracting of the target audience through the placement of recommendation reviews on different pages, forums, blogs. Comments play a leading role, as they are a confirmed recommendation for a doubting client. With the help of crowd marketing, you can give a natural link profile, increase audience reach and improve your company’s image. Crowd mentions on relevant sites can lead not just random users to the web portal, but potential customers.

Collaborate with other companies

Yes, you can offer a company with an audience similar to yours to collaborate. For example, you might have an online cosmetics store. It is a good idea to work with a women’s clothing eCommerce website. That would be nice since you could create photos showing your makeup and, at the same time, clothes from their store. Collaboration is today’s world is much more effective than the competition. For example, the unification of Adidas x Prada, sports, and classics. Maybe this was the beginning of the fashion for wearing sneakers under a dress?)

Do not forget about internal links

External links are just as important as internal links. You should take care of these as well because they will improve SEO, which means that you tell Google that there are other pages on your website (articles, products, etc.) related to this. This way you will create a whole network around your store. But again, do not forget about quality and take care of your authority.

Step-by-step engineering for productive eCommerce link building

  1. Determine the budget for links. It is not necessary to fill up the site with backlinks at once if before there were no one at all. An important aspect is an even and constant build-up of the link profile.
  2. Understand link-building techniques in your niche. In other words, you need to analyze at least 10 main competitors and understand which sites they use for placement, identify strengths and weaknesses, and determine their traffic sources.
  3. Create an anchor list for work. To understand how much and what kind of anchors to use, you need to look at their volume.
  4. Find and collect relevant donors. To do this, you can also use the analysis of competitors and use them to select the sites that are suitable for you. The opinion that buying links on exchanges equates to link building is wrong. Unlike buying external data, building up links is a routine and time-consuming process, since donors are selected manually.
  5. Prepare quality content. (This is an extensive topic for a separate article).
  6. Build a schedule of publications and even placement of links.

We can conclude that successful link building in the field of eCommerce makes:

  • understanding the target audience and its needs in a specific niche;
  • analysis of competitors’ activities;
  • competent promotion strategy;
  • phased promotion;
  • selection of reputable platform (PRNEWS.IO for example);
  • relevant donors;
  • using manual link placement.
Content Marketing Platform

Conclusion: eCommerce Link Building

As you understand, link building is not about some tricks, techniques, and know-how, link building is a regular, regular, regular routine, a systematic process. PRNEWS.IO can take this routine for you and implement it. This is not just about link building. A simple consultation on content writing, press release, media planning, analytics, etc. is possible. As a primary way to improve organic positioning, we partner with key media, multiple vertical and thematic websites. This will help you to “rise” as well. Any questions – please feel free to ask.

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Illya Skrypka

Marketing manager at PRNEWS.IO

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