eCommerce Link Building. Actions to build high-quality links to promote a website in search results are called link building. In fact, quality links make up 30 percent of your page’s Google rating.
Why is link building so difficult? What are the best strategies for eCommerce? And can you take charge of this process on your own, or do you need to hire an SEO specialist? Let’s find out.
How does it work?
In a global sense, we will talk about external optimization. It should be understood that external optimization is a proven marketing tactic for building brand awareness, which increases the likelihood that your website will rank high on the web and significantly increase the number of visits. That’s why link building is considered one of the most effective SEO optimization methods, especially in the eCommerce direction. Thus, it turns out to improve organic search engine rankings, thereby improving your position on the web.
We know that the next question you ask yourself is why link building is so important. The reason is quite simple: with link’s help, you tell the search engines that your site is popular, that people know it and that it is worth a visit.
Backlinks are external links that point to your website from other sites. In SEO, they are considered a “vote of confidence” from one site to another. The more authoritative and relevant the linking site, the more weight the backlink carries in improving your search engine rankings.
This is particularly critical for eCommerce businesses, where competing for visibility in crowded niches is a challenge.

What does it take for a website to have a backlink?
For other sites to post quality links to your resource, publish unique and relevant content that can gain popularity on its own. Publishers usually publish links after making an informed choice in favor of a particular resource. The more useful your content is, the more likely it is that someone will link to you. This is Google’s authoritative opinion.
For any eCommerce project, the main content is their product cards. It should be so convenient and rich incompleteness of information that people want to share it. So if you want to work with your content, you need to make cool product cards. If they are not very good for you, then, accordingly, on one blog, for example, you will not go far. Make awesome landing pages first, then you can start thinking about a blog.
But as you can imagine, people are much more likely to link to the content page than to the product page – so once you get all your product cards to a diamond look, feel free to promote your valuable content with backlinks to specific products.
For example, in the “Auto” niche, show which brands are popular now in your country, which models are best sold, which models are cheap, which are expensive, which brands are returned for, which brands have positive reviews from users and which ones are not very good. This is a great way to build quality links, as well as easy link building for eCommerce sites that will be appreciated by Google and other search engines.
Also for distributing brand content you can use PRNEWS.IO services and build quality backlinks. Submit your articles to the most popular news sites in the world!
Link-building strategies for eCommerce
Now that you know what “link building” means, it is time to start thinking about how to properly design an eCommerce link-building strategy. This happens due to the following points.
Competitor Analysis: a shortcut to high-quality links
Yes, you have to do it. You need to know what your competitors have done and what they are doing to do better, or at least not step on the same rake.
A crucial first step in eCommerce link building is analyzing the backlink profiles of your top competitors. By identifying which websites are linking to your competitors, you can target these same sources to acquire similar links.
Start by using tools like Ahrefs to enter your main keywords and look at the backlink profiles of top-ranking pages in your niche. This process reveals which sites are linking to your competitors but not to your site. By reaching out to these sites and offering value, you can start building a portfolio of high-quality backlinks that are already proven to benefit your niche.
Digital PR is a more advanced technique, where newsworthy stories are created to attract links from high-authority publications. For example, conducting data-driven studies, surveys, or publishing industry insights can generate interest from journalists and media outlets.
These stories can be pitched directly to journalists, bloggers, and influencers who cover topics related to your niche. When done correctly, digital PR can lead to backlinks from top-tier sites, significantly increasing your site’s authority. The key to success with digital PR is creating content that is unique, timely, and highly relevant to your industry.
Leveraging Qwoted (HARO) for High-End Links
Qwoted is a free platform that connects journalists with experts who can provide quotes for their articles. eCommerce businesses can use Qwoted to get featured in well-known publications by offering insights and expertise.
To make the most of Qwoted:
- Create a persona for your brand or use the business owner/CEO as the spokesperson.
- Respond quickly and consistently to daily queries that align with your industry.
- Over time, these efforts will result in high-quality backlinks from authoritative sites.
Consistency is key in using Qwoted successfully. While it may take time to see results, a steady stream of responses increases your chances of securing valuable links.
Content Outreach: adding value to increase success rates
Another effective technique is content outreach, where you reach out to other websites and offer to write content that benefits both parties. This approach works well when you can demonstrate that the content will help the target site rank higher for specific keywords.
For example, if your eCommerce site specializes in outdoor gear, you could offer to write a blog post for a site that ranks for “best camping gear” but lacks depth in certain areas. By showing the potential for improved rankings, you increase the likelihood that the target site will accept your offer and link back to your page.
This approach focuses on providing value first, making the outreach more appealing to the site owner.
Building a balanced backlink profile
It’s important to maintain a balanced backlink profile when building links. Not all backlinks are created equal. A healthy link profile should include a mix of the following:
- High-quality editorial links: From reputable news outlets, blogs, and industry authorities.
- Niche-relevant links: Links from sites that are directly related to your product or industry.
- Diversified anchor text: Vary your anchor text (the clickable text in a hyperlink) to ensure a natural link profile. Avoid over-optimizing with keyword-heavy anchors, which could lead to penalties.
For example, while some backlinks might use your brand name or product name as anchor text, others should be more descriptive or generic to avoid appearing spammy.
Build not only links but a relationships
Building relationships with influencers is just as important today as you might think. Therefore, depending on your eCommerce market, it is convenient for you to find influencers in this field and ask them to recommend you. Influencers are people who can have a large audience and who might be interested in what you are selling. This is such a creative link-building way for eCommerce websites.
Crowd marketing
It is attracting the target audience through the placement of recommendation reviews on different pages, forums, and blogs. Comments play a leading role, as they are a confirmed recommendation for a doubting client. With the help of crowd marketing, you can give a natural link profile, increase audience reach, and improve your company’s image. Crowd mentions on relevant sites can lead not just random users to the web portal, but potential customers.
Collaborate with other companies
Yes, you can offer a company with an audience similar to yours to collaborate. For example, you might have an online cosmetics store. It is a good idea to work with a women’s clothing eCommerce website. That would be nice since you could create photos showing your makeup and, at the same time, clothes from their store. Collaboration is today’s world is much more effective than the competition. For example, the unification of Adidas x Prada, sports, and classics. Maybe this was the beginning of the fashion for wearing sneakers under a dress?)
Do not forget about internal links
External links are just as important as internal links. You should take care of these as well because they will improve SEO, which means that you tell Google that there are other pages on your website (articles, products, etc.) related to this. This way you will create a whole network around your store. But again, do not forget about quality and take care of your authority.
Backlink Building Tools and Resources
To streamline your link-building efforts, several tools and resources can assist in identifying backlink opportunities and managing outreach:
- Ahrefs: Ideal for competitor analysis, link auditing, and identifying new link-building opportunities.
- Qwoted: For securing links from media outlets through expert quotes.
- Moz Link Explorer: Helps evaluate the quality of backlinks and analyze link profiles.
- BuzzSumo: A useful tool for identifying trending content and potential link-building opportunities in your industry.
Step-by-step engineering for productive eCommerce link building
- Determine the budget for links. It is not necessary to fill up the site with backlinks at once if before there were no one at all. An important aspect is an even and constant build-up of the link profile.
- Understand link-building techniques in your niche. In other words, you need to analyze at least 10 main competitors and understand which sites they use for placement, identify strengths and weaknesses, and determine their traffic sources.
- Create an anchor list for work. To understand how much and what kind of anchors to use, you need to look at their volume.
- Find and collect relevant donors. To do this, you can also use the analysis of competitors and use them to select the sites that are suitable for you. The opinion that buying links on exchanges equates to link building is wrong. Unlike buying external data, building up links is a routine and time-consuming process, since donors are selected manually.
- Prepare quality content. (This is an extensive topic for a separate article).
- Build a schedule of publications and even placement of links.
We can conclude that successful link building in the field of eCommerce makes:
- understanding the target audience and its needs in a specific niche;
- analysis of competitors’ activities;
- competent promotion strategy;
- phased promotion;
- selection of reputable platform (PRNEWS.IO for example);
- relevant donors;
- using manual link placement.
Measuring the Success of Your Link Building Efforts
Tracking the success of your link-building efforts is essential for ensuring you’re on the right path. Here are some key metrics to monitor:
- Domain Authority (DA): As you build high-quality links, your site’s DA should improve. This is a strong indicator of your site’s ability to rank well.
- Organic Traffic: Higher-quality backlinks lead to better rankings and more organic traffic.
- Keyword Rankings: Check whether your target keywords are improving in rank as you build more links from authoritative sites.
Over time, consistent link building will result in improved rankings, more traffic, and ultimately, higher conversions and revenue.
Conclusion: eCommerce Link Building
For eCommerce businesses, effective link-building strategies can make all the difference in growing traffic and boosting revenue. By combining competitor analysis, digital PR, HARO, content outreach, and building a balanced backlink profile, you can significantly improve your site’s authority and search engine rankings.
As you understand, link building is not about some tricks, techniques, and know-how, link building is a regular, regular, regular routine, a systematic process. PRNEWS.IO can take this routine for you and implement it. This is not just about link building. A simple consultation on content writing, press release, media planning, analytics, etc. is possible. As a primary way to improve organic positioning, we partner with key media, and multiple vertical and thematic websites. This will help you to “rise” as well. Any questions – please feel free to ask.
- What is Local SEO? Comprehensive Guide to Local SEO
- CBD SEO Guide: How to Stand Out in a Fast-growing Industry and Bring the Site to the Top
- How to Use SEO Brand Marketing to Boost Your Company
- SEO Public Relations and Why It Is Significant for Promotion
- Most Important SEO Metrics: How to Choose a Publication and not Make a Mistake
Is your business in need of a PR makeover?
- Benefit from media coverage assistance.
- Witness a refined branding approach.
- Watch as your recognition soars.