Content marketing can be summarized as a concentrated effort to essentially attract and retain customers by regularly creating high-quality and relevant content. It’s one of the many ways a company can engage…
Igor Pakhomov, Marketing Director at Infatica – a residential proxy provider, explains how to use additional channels to generate leads to raise funds. Challenge: Obtain Media Coverage of the Company’s Fundraising Infatica…
ETalk is an online English learning platform for adults and kids that provides remote one-to-one personalized English language classes. Its founder, Vyacheslav Zhiradkov, is convinced that the LinkedIn network is a perfect…
Content marketing for startups is an essential step in getting established and proving your authority to search engines, audiences, and prospective partners. However, many startups aren’t sure how to begin. As a…
Alpha Serve, a software development company with over 15 years of experience in the European and U.S. markets, has successfully transitioned from service-based projects to product development. Three years ago, the company…
Recently this successful project has turned 2 years old, and there are still only two people working on it. The story of Katerina Byakova and Maxim Golub is about how unfulfilled ambitions,…
OverviewFrisor, a franchise barbershop network with eight salons across Ukraine, faced a challenge in Mykolaiv. The salon had only been operational in the city for two months and lacked newsworthy stories to…