How to increase my domain authority?
Business owners like to evaluate performance. And this is the right approach. After all, if you can’t measure, match, analyze, and calculate how effective your business efforts are, you’ll never know how to improve them in the future. Therefore, it is logical that there are several options for rating a website in search.
You probably read that increasing the domain authority can help raise your site in issuing Google and boost natural traffic. Although it will never damage itself, it should not be your main goal.
The goal should be that what leads to an increase in the rating — qualitative feedback from authoritative sites.
What is Domain Authority?
The domain authority is an indicator that can be learned using search optimization tools. It shows the relative prestige of site backlinks compared to all other sites in the index.
Domain authority is largely based on two components, namely:
Age and trust. Older domains with high-quality content are usually ranked higher, all other things being equal. New domains must first earn a reputation. Partially — directly due to age, but mainly due to content: good content and high-quality feedback.
Popularity. The most significant factors determining it:
- backlinks: the more number and the more qualitative they are, the better;
- the number of unique referencing domains: the more domains reference you, the more people learn about you, increasing your popularity.
Almost every serious SEO tool has this indicator, although it can be called and calculated in various ways. It is important to realize that a logarithmic scale is used to estimate the domain rating. This means that raising the rating from 69 to 70 is much more difficult than from 9 to 10.
To better understand, imagine this as an analogy of rank in a video game. You can start as a “beginner” and get the “experienced” badge in a few hours. But moving to the next level can take months, and only the most diligent players will ever get to the title of “master.” Besides, the logarithmic scale means that a site with DR 20 is about twice as “authoritative” as a site with DR 10.
- The general classification of ratings is:
- up to 30 — low;
- from 30 to 40 — below average;
- 40 to 50 — average;
- 50 to 60 is good;
- from 60 to 70 — very good;
- above 80 is excellent.
But do not confuse the domain authority and the particular web page authority since there is a slight divergence among them. The first demonstrates the rating of its site and subdomains. The second reflects the rating of individual web pages.
Why Should I Care About Domain Authority?
This helps the site develop better, as well as protect it from some actions of competitors. The older and more reliable the domain, the better in all plans. If, of course, he did not fall under the sanctions of search engines.
Consider two great application scenarios to best leverage the capabilities of domain authority for your SEO success.
Benchmarking With Your Competitors
If your website’s domain authority is higher than that of your competitors, then your site is stronger in reference popularity.
Comparing your domain rating to your opponents’ websites can tell you which of you feels better in the market. If they’re doing better, you might want to analyze their reference profile to find opportunities that have not been realized.
Preliminary Reference Capability Analysis
For Google, the referencing page’s power is more significant than the power of the entire domain. Yet pages on high-profile domains are usually stronger than on low-profile sites.
However, you should not judge the quality of the website only by the domain authority. These significant items should also be taken into account:
- Does it have high-quality backlinks?
- Does it have many pages? (usually less — better)
- Does it refer to many websites? (again, the smaller, the usually better)
- Is high-quality content published on it?
- How likely is it to exist in six months? In a year? Five years?
- Does it receive organic traffic? How much does its subject matter correspond to the subject matter of your site?
How is Domain Authority Calculated?
Smart marketing specialists often look through and develop the website’s DA to achieve different and upgrade the rating on search engines’ pages. Besides, they watch DA on the competitors’ internet site to notice how it is more reasonable to use it.
Moz uses more than 40 separate factors to compute Domain authority. The most important of these are:
- MozRank is the number of sites referencing a web page.
- Reference Profile — includes internal and external web page links.
- Root Domains is the number of unique callbacks. Suppose the page receives 100 links from one site. Moz will treat this as a 1 root domain. Therefore, it is important to get backlinks from different sites.
- MozTrust — trust of sites that link to a web page.
- Site structure and user-friendliness — to achieve a high DA score, the site must be convenient for scanning by search engines. And provide a high user experience for visitors.
Moreover, the domain authority is as variable and incomprehensible as the hierarchy in search engines. Many factors determine the authority of a website in a given domain. However, one of the main factors influencing the assessment is the site’s ability to collect feedback over the Internet.
How Can You Raise Your Domain Authority Score?
Once you understand what the domain authority and a page are, the next logical step will be to figure out how to better them. Unfortunately, there is no magic optimization button that will raise the rating of your page. One of the main factors affecting the site rating is the number of links to a page or domain. Furthermore, the quality and variety of sites that link to your page will also affect the rating.
Here are a few ways to boost the site’s Domain authority:
Get high-quality feedback from official sites.
Studies show that 55% of sites do not receive large volumes of organic traffic since they do not have reverse qualitative links. High-quality backlinks on the site can be attracted using the service PRNEWS.io. Get high-quality feedback from official sites. Studies show that 55% of sites do not receive large volumes of organic traffic since they do not have reverse qualitative links. High-quality beckons on the site can be attracted using the service
If users find your posts useful, they’ll start sharing them. This increases the chances of receiving backlinks from reputable sites. You can create multiple types of content: articles, guides, videos, infographics, podcasts, and more.
Having low-quality inbound links can do the site more harm than good. Links from spam sites can reduce the authority of the site and even to the ban from Google. To prevent this from happening, check your site for low-quality links and delete them. You can use Search Console to disavow or ignore these links. As a result, Google will not take them into account when indexing.
Optimize your site composition and user skill
Search engines can easily scan its pages with the correct site structure and index them in search results. To do this, you need to create a site map. It includes all the significant pages of the Internet resource and helps search robots move through it. As for improving user skills, you can start by optimizing the site for mobile devices. Then you need to obtain an SSL certificate and transfer the site to HTTPS.
They also make it easier for search robots to scan the site. Also, they allow you to transfer reference weight from one page of the site to another.
Increase your site download speed
The slow loading speed can have a big impact on your jump speed. Many users have relatively little patience for a page that can’t be displayed for too long, and they will eventually completely leave your site if their patience is washed out. This is why we recommend that you check your site’s download speed with the Page Speed tool from Google Developers.
If we talk about reposts on social networks, then activity on social networks, especially on Facebook, Twitter, and Google +, will most likely positively impact your domain’s authority. If people share and talk about your articles, Google will consider it a vote of confidence. You can help strengthen your social media presence by making it easier to publish articles. Add the Like, Tweet, and + 1 buttons at the top of the article, use a social exchange plugin, such as Flare on your WordPress blog, or a plugin, such as Inline Tweet Sharer, to make it easier for people to quote you on Twitter.
How to Verify Domain Authority?
Let’s look at a few tools for checking the DA of your site:
- You can apply Moz Link Explorer to verify the domain authority of any site. It additionally provides information about the number of unique backlinks, root domains, and keywords by which the domain is ranked.
- Ahrefs. It is one of the top SEO tools. It also provides a means to verify the domain authority, which can be used to evaluate the DA of the site. In Ahrefs, this figure is called a domain rating. Note that this tool uses its DA algorithm.
- SEMrush. A popular tool among SEO specialists. It also provides information about the authority of the site domain. For more information, go to “Backlash Analytics in SEMrush.” On the Overview tab, you can view the Authority Rating (Domain Authority).
You need to constantly work on-site, develop it, improve it, give better content, distribute it everywhere. Restoring domain authority takes time. Develop a long-term strategy and use the tips we cited in this guide to increase your site’s DA score.