Most of us are used to reading stories for entertainment, not business writing. But there’s good reason to challenge that perception. In this post, we’ll look at corporate storytelling and we’ll show…
If you have a corporate social media page, you may already be doing social selling without realizing it. But by implementing a thoughtful strategy, companies may significantly strengthen their position in the…
People don’t buy from companies – people buy from other people. Some of the best “brand ambassadors” can be your own employees. Commonly, when marketers think about brand advocates, they think of…
One of the biggest mistakes businesses make is a lack of consistency in their messaging. Unfortunately, changing your mind about what messages you send on behalf of your business makes it nearly…
In our stormy times, being prepared for crises is vital for the company’s business life. This is never a matter of “if,” but “when.” It could be a negative review, a defective…
There are a lot of tips on how to remove the TikTok watermark. Some of those options are better than others, other are more time-consuming. No matter what you’re using – a…
Writing a press release is not as simple as the average person might think. It includes following a particular format (headline, date, location, summary, media use, information about the company), but also…
The start of the year isn’t just a perfect time to set goals in your personal life. Also, it can be a great opportunity to reconsider your company’s public relations strategy and…
We are living in times of revolution. A technological revolution that’s changing the way we manage our day-to-day lives and work. A revolution of artificial intelligence and machine learning. Its advantage is…
Do you ever wonder about the history of public relations? The necessity to communicate has always existed, as has the desire to be presented in the best possible light. From the inscriptions…