Recently, in the previous post, we’re talking about greenwashing — when a company makes “sustainable”, “all-natural,” and “organic” claims although it’s anything but. Pinkwashing is similar. It’s when a company sticks a…
In recent years, the term “greenwashing” has become increasingly prevalent in discussions about corporate responsibility and environmental sustainability. The global climate crisis is at the forefront of so many people’s minds, which…
Creating content requires effort, time, and money. But still, it’s more important than ever. Many marketing teams often experience anxiety as they work to follow calendars and channels full, TOP management happy,…
If you’re planning your digital media expenses, you need to know the ROI of the most important metrics and their benchmarks. Today let’s talk about one of them – click-through rate (CTR).…
Every content marketing team knows this type of writer’s issues: you’ve already created a lot of content and now you’ve run out of new topics. But, if you find yourself or your…
Conversion Rate Optimization (CRO) is vital in any successful digital marketing strategy. It is used to increase the number of visitors you want to take a desired action (conversion) on your website.…
These days when everything changes very quickly and lack of time is our biggest challenge, marketing automation or automated marketing is a solution. It provides us with the necessary efficiency to create…
Are you struggling to find the KPIs for your content marketing campaigns? You are not lonely there. Many marketers have to deal with the same issue because tracking the proper content marketing…
Successful marketing activities depend not only on profits but also its costs. By estimating the content marketing ROI metrics, it’s possible to re-evaluate the efficiency of decisions made to achieve better results.…
Have you ever bought a product after reading a review on Amazon review? Has a video guide changed your opinion about some devices? These are examples of user-generated content (UGC). In this…