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Daria Nartya

Hi! My name is Daria. I’m a content-manager, SMM, English, Ukrainian, Russian translator, have a master's degree in Finances, but I can't do somersaults. My copywriting goal is to help businesses get their message across to the audience and receive the most out of it.

Pinkwashing
Public Relations

Navigating the controversial waters of pinkwashing in PR: strategies, accusations, and the avon controversy

November 29, 2023November 29, 2023

Recently, in the previous post, we’re talking about greenwashing — when a company makes “sustainable”, “all-natural,” and “organic” claims although it’s anything but. Pinkwashing is similar. It’s when a company sticks a…

Greenwashing
Public Relations

Navigating the greenwashing: a comprehensive guide to ethical PR strategies

November 22, 2023November 22, 2023

In recent years, the term “greenwashing” has become increasingly prevalent in discussions about corporate responsibility and environmental sustainability. The global climate crisis is at the forefront of so many people’s minds, which…

Content Pillar
Content Marketing/Digital Marketing

Content pillar: what are they and how to use them

November 17, 2023December 20, 2023

Creating content requires effort, time, and money. But still, it’s more important than ever. Many marketing teams often experience anxiety as they work to follow calendars and channels full, TOP management happy,…

Click-Through Rate
Digital Marketing

What is CTR and how to improve your keyword’s click-through rate

November 8, 2023November 8, 2023

If you’re planning your digital media expenses, you need to know the ROI of the most important metrics and their benchmarks. Today let’s talk about one of them – click-through rate (CTR).…

Content Gap Analysis
Content Marketing

Content gap analysis: what is it and how to take advantage of it?

October 31, 2023October 31, 2023

Every content marketing team knows this type of writer’s issues: you’ve already created a lot of content and now you’ve run out of new topics. But, if you find yourself or your…

Conversion Rate Optimization.
Digital Marketing

The ultimate guide to conversion rate optimization (CRO)

October 30, 2023October 30, 2023

Conversion Rate Optimization (CRO) is vital in any successful digital marketing strategy. It is used to increase the number of visitors you want to take a desired action (conversion) on your website.…

Marketing Automation Tools
Digital Marketing

Marketing automation tools: what’s this, its benefits, and the best software platforms

October 19, 2023October 19, 2023

These days when everything changes very quickly and lack of time is our biggest challenge, marketing automation or automated marketing is a solution. It provides us with the necessary efficiency to create…

Content KPIs
Content Marketing

Content KPIs worth tracking

October 17, 2023

Are you struggling to find the KPIs for your content marketing campaigns? You are not lonely there. Many marketers have to deal with the same issue because tracking the proper content marketing…

Content Marketing ROI
Content Marketing

Content marketing ROI: how to define and measure

October 13, 2023May 6, 2024

Successful marketing activities depend not only on profits but also its costs. By estimating the content marketing ROI metrics, it’s possible to re-evaluate the efficiency of decisions made to achieve better results.…

UGC
Content Marketing

User generated content (ugc): leveraging a strategy that converts

October 9, 2023August 28, 2024

Have you ever bought a product after reading a review on Amazon review? Has a video guide changed your opinion about some devices? These are examples of user-generated content (UGC). In this…

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