If you’re planning your digital media expenses, you need to know the ROI of the most important metrics and their benchmarks. Today let’s talk about one of them – click-through rate (CTR).…
Every content marketing team knows this type of writer’s issues: you’ve already created a lot of content and now you’ve run out of new topics. But, if you find yourself or your…
Conversion Rate Optimization (CRO) is vital in any successful digital marketing strategy. It is used to increase the number of visitors you want to take a desired action (conversion) on your website.…
These days when everything changes very quickly and lack of time is our biggest challenge, marketing automation or automated marketing is a solution. It provides us with the necessary efficiency to create…
Are you struggling to find the KPIs for your content marketing campaigns? You are not lonely there. Many marketers have to deal with the same issue because tracking the proper content marketing…
Successful marketing activities depend not only on profits but also its costs. By estimating the content marketing ROI metrics, it’s possible to re-evaluate the efficiency of decisions made to achieve better results.…
Have you ever bought a product after reading a review on Amazon review? Has a video guide changed your opinion about some devices? These are examples of user-generated content (UGC). In this…
While improving SEO on your website, you could have read about Private Blog Networks (PBNs) before, but you may not know what they are, why they exist, and if you should use…
Everybody wants their online projects to build brand awareness, gain traffic, and turn site visitors into leads quickly and without any issues. But before you achieve it, you have to make sure…
The highly competitive digital world means that you must watch over your competitors and understand their SEO strategies. Implementing your competitor’s backlink analysis can give you worthwhile insights into the SEO activities…