The success of a brand in the future depends greatly on its reputation and popularity. In today’s world, promoting a brand alone is not sufficient – it needs genuine and trustworthy influencers…
Evaluating the size of the market is a vital step for every startup. If the market is not big enough, it’s impossible to make a high return neither for an investor nor…
You are starting a new business or creating a new marketing strategy and you would like to know its budget. In this case, you have to know what TAM, SAM, and SOM…
To effectively apply all the benefits media monitoring offers, you need a robust media monitoring tool. Most existing media monitoring tools will cover all of the types of monitoring, described in the…
In today’s digital bombardment, traditional advertising tactics are becoming less and less effective. People can easily recognize and ignore bumpy promotional content. The more disturbing an ad is, the more likely potential…
In the dynamic era of digital content, managing the entire lifecycle of information has become crucial for businesses seeking to thrive in the online realm. Content Lifecycle Management (CLM) is the strategic…
Today buyers and shoppers see so much information every day, that savvy brands need to create unique and memorable content. That’s why delivering personalized and relevant content has become more crucial than…
Personal branding has become an essential asset for future students navigating the competitive landscape of university admissions, particularly in the United States. As the pursuit of higher education becomes increasingly competitive, teenagers…
In recent years, the term “rainbow washing” has emerged as a buzzword in public relations, initiating conversations about the thin line between genuine support for LGBTQ+ communities and opportunistic marketing tactics. As…
Public relations has evolved over the years, and businesses often seek innovative ways to improve their brand image and gain public approval. One such strategy that has gained attention is bluewashing. This…