Link Building Services. Website rankings are still heavily influenced by content and backlinks. Scattering links in the relevant content may significantly impact your traffic growth.
A set of actions aimed at gathering backlinks to improve website visibility in search engines is called link building.
Planning a link-building strategy is individual for each project niche. It depends on the budget, timing, and strategies used by competitors. What remains unchanged is the methods serving as a basis of each strategy.
Let’s take a look at the universal and most popular link-building methods that will suit any niche and website type.
Best Link Building Methods
10 years ago, the number of inbound links was a key metric for search engines. The more links from external resources lead to your website – the higher the SEO rankings.
Today, purchasing links for the sake of their greater number is no longer effective. So do all the other black hat link-building techniques (spam, PBN, 301 redirects, etc). More to say, Google can put serious sanctions on websites that keep using these doubtful methods.
What really matters is 1) the quality and relevance of backlinks and 2) a combination of multiple link-building methods. Persistence and consistency are the must-haves of white-hat (organic) link building in 2021. Yes, it does involve plenty of routines and time-consuming work. But at the end of the day, your efforts will come worthwhile!
Method 1: High-Quality Content
When it comes to sharing links, content is fundamental. The more useful content – the more often users would want to share it with their audience.
As great and terrifying as it sounds, no content strategy works 100% for all businesses and websites. Everyone “fights” for top SEO positions on equal terms.
The most popular way to generate content and, at the same time, accumulate links are:
- Blogging – works as a perfect promo tool for a “complex” product/service with a long purchase cycle. If you are an expert in a specific niche, people would gladly read your blog posts with credible information and tips. Consider mixing different content types, e.g. text + video tutorials/reviews.
- Training materials – includes webinars, workshops, educational handouts, podcasts, and more. The opportunity to get certain knowledge motivates more than any commercial offer. If you make a quality product, people will talk about you. To let users share the educational content with their audience, make sure you add share buttons to each page.
Method 2: Outreach
The word outreach means “providing wider coverage”. By contacting trustful resources, you negotiate either 1) to place a link to an existing post or 2) to place a brand new post with the needed links (guest posting). The content for outreach should also be unique, interesting, and useful to the target audience of the following resource.
Some experts define outreach as a shareware method of obtaining links. But a lot of times, guest posting is a paid option. On top of that, we may add up costs for email marketing services, and costs for hiring copywriters & designers (infographics).
Method 3: Crowd Marketing
Crowd marketing implies posting backlinks in blogs, forums, Q&A platforms. Such method is a shareware opportunity for every business to:
- acquire valuable backlinks;
- contribute to the organic traffic flow;
- improve the site’s behavioral factors;
- increase audience loyalty, brand awareness, and company reputation.
Method 4: Social Media Campaign
Although social media links have a small impact on rankings, they ensure high reach and a better traffic flow. In a wider perspective, high-quality content posted on your socials can get reposts from online media channels or get mentioned in other blogs/forums.
There is a lot of work behind every successful social media profile:
- targeted ads;
- regular posting;
- communication with the audience (commenting, DMs);
- newsbreak (announcements about events & sales & discounts).
Method 5: Register in Directories & Review Websites
This is one of the not-so-obvious link-building tactics, yet worth being mentioned. All you need to do is to register on all relevant online directories or review websites. Based on the target audience of this aggregator, make sure you write a relevant company’s description. The better the description – the higher the chances to attract extra traffic to your webpage.
Top 7 Link Building Services to Try in 2021
With the next SEO link-building tools, you will get rid of a bunch of routine work and maximize the efficiency of your website promo.
And the first one on this list would be our service at PRNEWS.IO. We claim ourselves as “the world’s first sponsored content store”. This means we can post your brand content on trustworthy resources, and you will get:
- many high-quality backlinks
- higher brand awareness
- higher organic traffic
Our PR platform collaborates with a bunch of local news media, portals, and blogs. On this page, you can find distributors easily by region, country, language, category, type, format type, and more. In many cases, PRNEWS.IO writes posts, press releases, or any sort of news for the client. So overall, you may receive an entire package of services related to the creation, analysis, distribution, and monitoring of content.
In a nutshell, PRNEWS.IO is a full-funnel marketing platform whose major instrument is quality guest posting, considered as the most efficient link-building strategy of all.
2. Siege Media
Siege Media content marketing agency specializes in SEO strategy development and content promo. The agency has a decent list of world-known clients, including such companies as Airbnb, TripAdvisor, and Zillow.
The range of SEO services includes consultation, keyword research, SEO testing, optimization of title tags, analysis of internal linking, content optimization, etc. What makes Siege Media beneficial is the fact that these guys take a major focus on good content. The agency generates content in various forms, whether it’s text or visual infographics & images.
Additionally, Siege Media helps to distribute generated content with a help of email outreach. They will contact multiple media resources and relevant influencers to help you gather backlinks from trustworthy websites, news portals, and blogs.
Link building is one of the two major services (along with content creation) offered by FATJOE. Their target clientele is SEO agencies located in every corner of the world.
The FATJOE’s major work focus is blogger outreach, distribution of press releases & other media, citations, and infographics. The number of services and their scalability can be negotiated individually.
Clients get access to a convenient dashboard allowing them to place, manage, and monitor orders. Every placement is “documented” in the dashboard, which prevents occasional double-ordering. The procedure of creating and placing orders is super fast and happens in a few clicks only.
4. Sure Oak
Sure Oak is among the most fast-growing SEO agencies in the USA. It offers a full range of SEO services, including on-page optimization, competitor analysis & keyword research. On top of that, the list of the company’s services stretches out to digital PR and custom link building. So far, Sure Oak has been working with such giant brands, as Mercedes, GAP, American Red Cros, etc.
The strategy of their work implies a detailed analysis of potential resources where a client can receive backlinks. The main criteria for selecting those resources are traffic, domain authority, relevance, and TrustFlow. This stage is followed by outreach to acquire as many backlinks as possible. Terms may be negotiated in the process.
What’s more, Sure Oak offers clients an extra EDU link-building service. This means, you can get backlinks from academic institutions, which by far, have the most impact on search engine results.
Founded in 2006, Linkology is among the oldest existing agencies related to SEO. The service claims to generate quick organic backlinks for every type of project, twice as fast as HARO. Although Linkology is UK-based, it offers a variety of link-building services for websites all across the world.
First, they would create a list of the most resources that suit your content and have appropriate organic reach. After your approval, they would do the outreach, and report on each link placement. Besides, Linkology has content creators that write great articles for clients and then, get them placed on trusted websites. The company combines great experience with modern SEO link-building tactics.
At Linkology, new users get a nice bonus of 50 free pitches.
Digital Current focuses on multiple digital strategies, including link building, social media campaigns, PPC, and more. What makes this SEO agency different from others is that it uses trends to make predictions on future SEO activities. Foreseeing those patterns helps to “outcome” competitors and reach higher rankings in search engines much faster.
Digital Current is also known for its Five Pillar strategy:
- Content Marketing
- Ink Earning Scholarship Programs
- Visual Graphics Creation
- Influencer Engagement
- Publisher Outreach
Building links with Digital Current means investing in high-quality link-building strategy development. Specialists from here conduct a decent analysis of backlinks, monitor each link placement, provide efficient outreach practice, promote content, and many more
Page One Power is a closing line of our list. This firm will help you run successful link-building campaigns with a help of white-hat SEO techniques only. Their major focus is resource & content link building, in other words, guest posting.
Page One Power stands more for the content relevance rather than metric criteria. The agency examines the needs of the client and makes sure their actions correspond to the company’s needs and its usual SEO practices. Specialists from Page One Power claim to get on average 15,000 backlinks for each client.
Although the service is a bit pricey compared to the above-mentioned options, every penny is justified by the number of services. Plus, you may always negotiate the pricing beforehand with no unexpected costs coming later.
The primary goal of this post is to help you explore the best options among the currently offered link-building services. Your choice will depend on the methods you choose to include in your link-building strategy.
Go ahead and test multiple instruments, as many of them provide free trials.
FAQ: Link Building Services
📍 What is Link Building?
Link building is a set of actions aimed at accumulating inbound links while using a variety of methods (blogging, crowd marketing, press releases, outreach, etc). The ultimate goal of link building is to improve SEO rankings and end up with more organic traffic.
📍 What is a Link Building Service?
The term “a link building service” may refer to: 1. an online instrument, which is accountable to a certain type of link-building activity. For instance, PRNEWS.IO helps to distribute brand content with the needed backlinks. Meanwhile, services like Ahrefs, provide a detailed backlink profile for any website. 2. a digital marketing service provided by one SEO specialist or an entire SEO agency. It goes as a full-cycle service and includes major link-building activities: competitors’ analysis, manual outreach, guest blogging, broken link building, etc.
📍 What is the Best New Link Building Tactic?
SEO algorithms are super dynamic. Along with the traditional link-building tactics, the new ones would always come and go. So far, the best and relatively “new” link building tactics are: * Skyscraper Technique (create better content than one located in the top 10 search engine results by the needed keyword); * Reverse Engineer Competitors’ Backlinks; * Newsjacking (involves a quick response to news to boost attention to your business in media, and provide a reaction to hot news; * Sponsoring (becoming a sponsor for a local event or sports team, and get mentions) It’s hard to say which techniques (old vs new) are more effective. What we know for sure, by combining all tactics, you’ll get the best result.