Investing your time and energy into Search Engine Optimization for your website has proved to be an effective strategy for getting quality traffic and building authority in your field.
If you want your SEO to work, you need to make sure that your backlinks are in order, as they are essential ranking factors on search engines like Google.
One of the most effective methods of backlinking is called link insertion, and in today’s article, we will tell you what this strategy is all about and the steps you need to take to implement it into your SEO process.
What Is Link Insertion in SEO?
Link insertion is a commonly used SEO strategy that involves placing your website’s backlink to an existing piece of content on some other web page, preferably in your niche.
The idea is simple – when you have a piece of content that can provide value to other websites in your niche, you can ask these websites to place your link to their relevant blog posts, giving you more visibility and trustworthiness from their readers.
Let’s imagine you’re a small hotel owner in Porto. As part of your content marketing efforts, you have written an article about the best vineyards around the city. Now you see that a Portuguese tourism company is promoting the best locations for day trips around the country in their blog post.
This is a perfect opportunity for you to ask this tourism company to insert your article’s backlink to their blog because it is relevant and it adds value to their readers. Additionally, it helps you gain more visibility in search and get quality traffic from potential customers.
Besides, link insertion is a common practice that provides:
- Better navigation and user experience
- Increased credibility in your field
- Boosted SEO performance
- Higher exposure
However, there are lots of aspects to keep in mind when using link insertion as part of your SEO strategy – creating relevant content, monitoring other websites’ content, and reaching out to webmasters for link placements, just to name a few.
How Link Insertion Works?
Simply put, when search engines see that high authority websites are linking to your website in their content, it gives the algorithm reasons to believe that you are the authority in your field, and therefore, it gives you better positions in the ranking.
Think of backlinks as “likes” on social media – the more impressions you get on your content, the more likely the algorithm is to show your content to more people, amplifying the number of impressions even more.
Similarly, when search engines like Google see that relevant high authority domains link to your articles or homepage, its algorithm sees it as a signal that you are an expert, and it improves your visibility on relevant queries.
Of course, the process of getting high authority websites to link to you takes time, but it is important to keep in mind that link building is a long process, and it definitely pays off.
How to Find Link Insertion Opportunities?
In order to get tangible results from your link insertion efforts, it is important to take a streamlined approach and set processes that can potentially bring better results.
Here are the steps you can go through to make the most out of your link insertion campaign:
Step 1: Create the List of Websites You Would Like to Insert Your Links To
Firstly, it is important to put together a proper list of websites that are operating in your niche and would benefit from the links you provide. The important aspect here is to make sure that websites are authentic and they match your intent in the eyes of their reader.
In addition, make sure that your identified websites have:
- Good Metrics – they have relatively better domain authority and traffic.
- Quality Content – their content is actually useful and unique for their online visitors.
- Relevance to Your Niche – it is always beneficial to collaborate with websites that are relevant to your business.
Getting this part right and approaching the quality websites for the link insertion process will positively affect your rankings and authority in the eyes of search engines.
Step 2: Choose Content Pieces That Are Relevant to These Websites
Another important step for properly executing your link insertion strategy is all about choosing the quality content pieces from your blog that are highly likely to provide additional value to the websites you are collaborating with.
The logic is simple – if the content piece you’d like to place on another website has unique insights and data, everyone would be happy to give you credit on their websites.
In order to achieve that, it is important to make sure that the content you create is based on unique stories, shows your expertise, and is backed up with data. This both provides value and builds long-term productive relationships with your partners.
Step 3: Reach out to the Web Masters and Offer Your Links for Placement
This is where the process gets interesting – in this step, you must craft an outreach message that gets web master’s attention and makes them want to collaborate with you.
The most important components of your outreach email include:
- Introduction of yourself and your company
- Making clear connection
- Explaining the value you provide for them
- Showing which one of your links you’d like them to include on their web page
It is important to keep in mind that some websites and publications charge for link insertion services, and some of them offer this kind of collaboration for free. It’s all about the value you provide, so do make sure that you ask about the conditions as well.
Step 4: Check the Results and Identify Most Effective Collaborators
Finally, after you get your link insertion deals, it is important to track the results and see which one of your collaborator websites brings the most traffic to your website over time.
This makes it easier to make more informed decisions and adjust your link insertion strategy in a way that is more effective. This approach will help you improve your SEO game, boost your rankings, and get quality traffic on your website.
Link Insertion vs Guest Posting
Both link insertion and guest posting strategies greatly contribute to your link-building and SEO efforts. However, it is important to make clear distinctions between those two and understand what each approach entails:
- Link Insertion is a process when you manage to place your backlink into an existing article or web page.
- Guest Posting, as the name suggests, involves writing blog posts and articles for other websites in exchange for a link directed back to your website.
Both of these approaches have been working effectively for countless companies seeking to improve their SEO positions and increase traffic through organic search.
However, when it comes to understanding which of these approaches are more effective, you must first take a look at the set of processes that each of them needs and make decisions based on the resources and business needs you have.
If we take a look at the advantages of utilizing the link insertion tactics in your marketing, we will see that this approach requires streamlined outreach, which is relatively quick and easy.
At the same time, link insertion is a more flexible approach, as you can target any website in your niche, and the posts you are trying to get the links for are already indexed, making your backlinks more impactful for SERP rankings.
On the other hand, actively writing guest post articles for other websites in your niche helps you position yourself as a thought leader, making yourself a bigger authority in your field.
Not to mention, guest posts tend to have a natural ability when it comes to generating high-quality referral traffic to your website. It is an excellent way to capture people’s attention and get them excited about your brand.
How Can PRNews.io Help?
If you are looking to take your SEO game to the next level with the help of link insertion campaigns, you will certainly need a reliable source to find high-quality publications that will feature your articles.
Enter PRNews.io – a platform that offers a full range of services when it comes to dominating Google search rankings with your content. Through our platform, you can publish your articles in top publications that are relevant to your niche.
Sounds interesting? Have a look at the list of online publications for your placements, and get in touch with us if you have any questions.
