More Tips on How to Run a Successful Crowdfunding Campaign
The modern-day crowdfunding landscape looks much different from it did several years ago. It needs thorough planning and research to launch a successful crowdfunding campaign that will help you appeal to a wider community of people and keep them engaged with your project. By following our tips, you increase the chance to create a truly remarkable crowdfunding campaign that would help your project stand out from the competition.
Research the Market
Research is one of the first things you should do before planning the launch of your campaign. Everything starts with an idea. Next, you need to ensure that the audience needs what you have come up with. To find it out, you may opt for running product surveys on social media. It’s easy to do, even if you never treated social media seriously. Such social media platforms as Facebook, Instagram, Twitter, etc. can give you more valuable information than you think.
By launching social media campaigns, you can define the key factors making your project unique and valuable. Based on the social media research results, you can outline a draft and focus on the key areas that would make your crowdfunding campaign stand out.
Decide on the Pricing
While setting a goal for your campaign, it’s vital to determine if it’s appropriately priced based on the industry standards. Research the market and compare the prices of other crowdfunding campaigns in your field. Check out some of the most outstanding examples from the past. Check what goals they set and how much money they raised. Decide on the pricing of your crowdfunding campaign based on that knowledge.
Keep Stick to Your Draft
Even if you come up with the most impressive idea for your crowdfunding campaign, your effort would be worth nothing if you do not build a captivating campaign page.
While working on it, put yourself in your customers’ shoes and think about details that would help you clearly describe your crowdfunding campaign’s key features. The main page of your project should include a catching product video, a section with the highlighted features, user reviews, and a section telling more details about your company. To make your content more comprehensive, focus on using visuals and short video explanations.
Gather Email Signups via Facebook Ads
Getting back to using social media to promote your crowdfunding campaign, you need to set a budget for pre-launch Facebook ads that would help you keep the audience informed when your campaign launches and get more email sign-ups on the launch day. To make it work, it’s advised to work on a landing page for the crowdfunding campaign that you can promote on Facebook and through emails.
Try to get in touch with journalists that write about Kickstarter projects and ask them to give exposure to your project.
Some of them may ask for some money, some others just a sample of the product. To make a project successful on the crowdfunding platform, it is important to drive high-quality traffic to your project that converts and get started off with your funding journey. Ask for media discovery from PRNEWS.IO to pick the best resources for your content.
Reach out to influencers through YouTube, Instagram, and other social media platforms and let their audience know about your project.
Identify Your Most Active Followers
It’s a crucial step to help you come up with a list of your most active followers. These are people who will help you with the promotion of your project and raising funds for it. Such users are also called the ambassadors of your crowdfunding campaign. They will be the first who will give you honest feedback on your project. Frequently, businesses get in touch with such users directly. It helps them build credibility and business awareness.
Support Fellow Crowdfunding Campaigns
At the pre-launch stage, you will likely gather a lot of information about other crowdfunding campaigns in your industry. While connecting with other projects and providing your support, you can increase brand awareness in the process. By doing this, you increase the chances that other projects will also support your crowdfunding campaign when it launches.
Set the Right Due Date
The due date you set in the campaign date is vital. Pay special attention to it and make sure that you don’t miss the schedule. If you miss the estimated delivery date, you face the risk of losing your backers’ trust, which may significantly affect the outcome of your future crowdfunding campaigns.
The Real Journey Starts After Your Crowdfunding Campaign Is Successful
Once you successfully launch a crowdfunding campaign, the process doesn’t stop there. On the contrary, you need to apply more effort to bring to life what you promised in the first place. The hardest work starts after the crowdfunding campaign ends. That is why you need to develop a post-crowdfunding plan even before you start planning the launch of your project.