As digital marketing evolves, so does the demand for SEO tools. 70% of marketers say that SEO is more cost-effective than PPC for driving traffic in the long run. Unlike PPC, where you pay for every click, SEO traffic is free once your site ranks high in search engines. With a growing demand for SEO, the interest in using while-label SEO tools in the marketing industry also grows. Such tools provide various solutions for keyword ranking, SEO reports, and analytics. However, with so many services available, how do you know which ones are the most effective? Our article provides you with an answer to this question by listing the ten best white-label SEO tools for marketing needs. Let’s dive in!
What Is a White-Label SEO Tool?
A white-label SEO tool is a software solution that allows businesses, agencies, or resellers to provide SEO services under their branding, even though a third party develops and maintains the tool. These tools are designed to deliver SEO features like keyword research, rank tracking, backlink analysis, competitor analysis, and reporting while allowing customization to reflect the branding of the company’s services.
In the digital marketing industry, white labeling has become a common practice. It saves plenty of time and resources on building tools and platforms from scratch. In simple words, it suggests using a “rebrandable” SEO tool, i.e., a tool businesses obtain from an official provider but rebrand as their own.
Some of the most common SEO functions that can be white-labeled include:
- Web auditing;
- Competitor research;
- SERP analytics;
- Web auditing;
- Digital marketing analytics;
- Backlink tracking and monitoring;
- Website traffic analytics, etc.
Benefits of White-Label SEO Tools
The major benefits of white-label SEO tools include but are not limited to cost-effectiveness, scalability, credibility and trust boost, a wider choice of services, and more outstanding upsells.
- Licensing a white-label solution is generally more affordable than building an in-house SEO tool.
- Agencies can scale their offerings without developing proprietary tools, saving time and money.
- Custom-branded tools and reports enhance credibility and trust with clients.
- Agencies can focus on strategy and client relationships while relying on the tool for technical SEO tasks.
Using white-label SEO tools is one of the most influential and easiest ways to scale up businesses while minimizing risk. White-labeling lets businesses maximize their revenue while engaging more customers.
Who Uses White-Label SEO Tools?
White-label SEO tools are primarily used by businesses and professionals who want to offer SEO services under their brand without developing their tools. These are:
- Digital marketing agencies looking forward to offering SEO services without developing tools in-house;
- Freelancers who want to present professional-looking SEO solutions under their brand;
- Resellers who want to bundle SEO services with other offerings like web design or hosting.
10 Best White-Label SEO Tools
Regardless of your objectives, the following list of the best white-label SEO tools should help you with your digital marketing needs.
1. MediaLister White-Label SEO Tool for Backlink Building
MediaLister offers a powerful white-label SEO tool designed to streamline and enhance backlink-building strategies. Perfect for digital agencies, SEO specialists, and marketers, the platform allows you to manage outreach and backlink creation while presenting services under your own brand.
With access to a vast database of high-authority publishers and media outlets, MediaLister simplifies the process of identifying opportunities for quality backlinks. Its intuitive interface enables you to plan and execute campaigns efficiently, track link placements, and generate custom-branded reports for your clients.
The tool also ensures compliance with search engine guidelines, helping you secure safe, high-impact backlinks that boost search rankings and improve domain authority. By leveraging MediaLister’s white-label solution, you can scale your SEO services, provide measurable results, and maintain a professional image—all without revealing your backend partner.
Ideal for agencies looking to expand their SEO offerings or streamline their processes, MediaLister is a comprehensive solution for building strong, lasting backlink profiles.
2. SEMrush
SEMrush is a versatile SEO platform designed to support agencies in delivering high-quality, branded SEO services. Key features include an extensive keyword research database that helps uncover high-ranking terms and understand search intent, competitive analysis tools to explore rivals’ top keywords and backlink profiles, and site audits to identify and resolve technical SEO issues. Additionally, the tool offers white-label reporting capabilities, allowing agencies to customize professional reports with their branding, enhancing client trust and credibility. With monthly pricing plans starting at $119.95, SEMrush provides scalable solutions for various business needs.
3. Ahrefs
Ahrefs is a powerful SEO tool renowned for its comprehensive backlink analysis and keyword research capabilities, making it a valuable asset for agencies. Its features include an extensive backlink database that allows users to analyze link profiles, monitor backlinks, and identify link-building opportunities. To refine content strategies, the Keyword Explorer provides detailed metrics like search volume, keyword difficulty, and click-through rates. The Content Explorer helps uncover top-performing content within any niche, identifying trends and content gaps. Additionally, Ahrefs offers white-label reporting, enabling agencies to create branded reports that showcase their expertise and build client trust. With pricing plans starting at $99 per month, Ahrefs provides scalable options for businesses of all sizes.
4. Moz Pro
Moz Pro is a comprehensive SEO platform designed to simplify keyword tracking, site audits, and link building for agencies. Its features include keyword monitoring across multiple search engines to track performance and refine strategies, site audits to identify and resolve technical issues affecting rankings, and Link Explorer to analyze backlink profiles and uncover new link-building opportunities. The tool also offers white-label reporting, allowing agencies to deliver fully branded, professional SEO reports that enhance their credibility and client relationships. With pricing starting at $99 per month, Moz Pro provides scalable solutions to meet the needs of agencies of all sizes.
5. PRNEWS.IO White-Label SEO Tool for Content Marketing
PRNEWS.IO offers a versatile white-label SEO tool designed to help agencies, marketers, and SEO professionals enhance their content marketing. With a vast marketplace of media outlets and publishers, PRNEWS.IO allows you to create and distribute high-quality articles and press releases that drive organic traffic, build brand authority, and improve search engine rankings.
As a white-label solution, PRNEWS.IO enables you to deliver these services under your own branding, maintaining a seamless client experience while leveraging the platform’s powerful features.
6. SE Ranking
SE Ranking is a versatile SEO tool offering features like keyword tracking, website audits, and backlink monitoring, making it a popular choice for agencies. It provides real-time keyword performance insights, helping users identify areas for improvement. Comprehensive website audits uncover technical SEO issues to ensure sites are fully optimized. The backlink monitoring feature allows users to track their link profiles, discover new opportunities, and recover lost backlinks, supporting a solid link-building strategy. Additionally, its white-label reporting enables agencies to deliver customized, branded reports that reflect their professionalism and expertise. With pricing starting at $31 per month, SE Ranking is an affordable and efficient solution for managing all aspects of SEO.
7. Webseo
Webseo does not provide a free trial for its white-label features; a $99 payment is required to access them. However, you can ask for a 10-day free trial through their chat support, which should be enough time to assess the tool. With this tool, you can track your website’s ranking positions across various search engines and devices, but keyword tracking comes with an additional fee. For example, after adding many keywords, my cost was estimated at $109.80. Once you’ve paid for keyword tracking, you can set up customizable reports on your domain, such as https://tools.yourdomain.com/. The customization options allow you to add your logo, header, footer, and color scheme. Additionally, you can set up a subdomain with single sign-on (SSO) and API, grant access to your clients, and establish various user permissions and scan limits. This tool is ideal for freelancers, SEO agencies, and resellers, offering features like rank tracking, keyword research, site audits, internal and external link checking, toxic link monitoring, content submission, social analytics, competitor analysis, and email alerts, all with the convenience of white-label reporting.
8. Siteauditor
Siteauditor offers automated technical optimization and integrates seamlessly with platforms like Hubspot, Mailchimp, Pipedrive, and Intercom. Copy and paste the provided code into your WordPress website pages to set it up. Key features include automated optimization analysis, smooth integration with various tools, and easy WordPress integration. The subscription starts at $39 per month with an annual plan or $49 for a month-to-month option.
9. Seoptimer
Seoptimer is a comprehensive audit tool that analyzes your entire website, highlighting areas needing improvement with clear visualizations and charts. This helps prioritize tasks effectively, especially when resources are limited. The tool evaluates metrics such as on-page SEO, links, usability, performance, and social presence. One standout feature is its multilingual support, offering reports in Danish, Dutch, French, German, Italian, Norwegian, Polish, Portuguese, Russian, Spanish, Romanian, and more. The white-label functionality allows you to generate branded reports on your website or in PDF format, with customization options for logos, headings, and other elements. You can also schedule and tailor these reports, track competitors, and monitor keyword rankings. The monthly subscription costs $29 for PDF reports or $59 for website integration.
10. Cyfe
Cyfe provides an all-in-one dashboard that consolidates various analytics and sales channels into a single platform, including Google Analytics, Facebook, Twitter, Instagram, and LinkedIn. This enables you to tailor key metrics for efficient decision-making. With the white-label feature, you can use your domain to send automated emails or SMS in CSV, PDF, PNG, and JPEG formats. The subscription starts at $19 per month, which includes access for one user with two dashboards.
11. Siteauditor
Siteauditor offers automated technical optimization analysis and integrates smoothly with platforms like Hubspot, Mailchimp, Pipedrive, and Intercom. Setting it up is simple: copy and paste the provided code into your WordPress website. Key features include automated optimization analysis, seamless integrations with various tools, and easy integration into WordPress pages. The tool’s subscription starts at $39 per month with an annual plan or $49 for a monthly plan.
12. Sitechecker.pro
Sitechecker.pro is a powerful tool that helps identify technical errors on your website and provides on-page SEO recommendations. It also allows you to track your earned backlinks, ensuring their presence and enabling quick action if any disappear. Additionally, the tool offers ranking position tracking to monitor your SEO performance. Key features include detecting technical issues, receiving SEO suggestions, analyzing backlinks, addressing missing links, and tracking keyword rankings. The subscription starts at $41 per month with an annual plan or $49 for a monthly plan.
Wrapping up
Choosing the best white-label SEO tools depends on the individual needs of your digital marketing business. Budget also plays a vital role in choosing the optimal software for your personal or corporate needs. Our showcase has featured the best white-label SEO tools, which should help you achieve your goals and provide the best value for their price. However, the final decision is yours.
