Ahrefs Alternatives for Boosting Solid Projects

Do you want to find some Ahrefs alternatives for your online project(s)? Then, you’ve got a lot of reasons to read this article. 

Ahrefs is one of the best all-in-one SEO platforms in the market. But based on its recent updates, many people started looking for Ahrefs replacement. Mainly since the pricing changed. So if the Ahrefs features aren’t a good fit for you, take a look at the list below to make the best choice. We’ve prepared for you a price to transfer to an Ahrefs alternative, alongside the details and features you need to know before making your choice.

Ahrefs Alternatives Table

Feature	Ahrefs	SEMrush	Moz	Majestic	Serpstat
Keyword Research	✔️ Large keyword database	✔️ Keyword research tools	✔️ Keyword research tools	❌ Limited focus	✔️ Keyword research tools
Backlink Analysis	✔️ Extensive backlink analysis	✔️ Backlink analysis tools	✔️ Backlink analysis tools	✔️ Backlink analysis tools	✔️ Backlink analysis tools
Rank Tracking	✔️ Rank tracking feature	✔️ Rank tracking tools	✔️ Rank tracking tools	❌ Limited or not available	✔️ Rank tracking tools
Site Audits	✔️ Site audit tools	✔️ Site audit tools	✔️ Site audit tools	❌ Limited or not available	✔️ Site audit tools
Competitor Analysis	✔️ Comprehensive competitor analysis	✔️ Competitor analysis tools	❌ Limited or not available	❌ Limited or not available	✔️ Competitor analysis tools
User Interface	✔️ User-friendly interface	✔️ User-friendly interface	✔️ User-friendly interface	✔️ User-friendly interface	✔️ User-friendly interface
Pricing	💰 Plans start at $99/month	💰 Plans start at $99.95/month	💰 Plans start at $99/month	💰 Plans start at $49.99/month	💰 Plans start at $69/month

The Best Ahrefs Alternatives 

We’ve collected multiple SEO tools that could be considered Ahrefs alternatives. They all vary by the amount of included features, and the price range that allows you to make the perfect match for your SEO needs. So let’s dive in.

SE Ranking

SE Ranking is a comprehensive, all-in-one SEO software. This service provides you with a great balance between cost and functionality, making it one of the best alternatives to Ahrefs. It has advantages in pricing. Also, SE Ranking went out of the way and provided its users with features that Ahrefs lacks – a user-friendly navigation experience. 

Features

A powerful keyword tool: helps users segment keywords and build the SEO architecture of the website.

Competitors’ insights: gives data about website traffic dynamics including traffic estimate, traffic cost, and keywords driving traffic to their website.

Comprehensive marketing checklists: provide detailed and customized strategies based on the best SEO practices.

A site audit feature: scans everything down to the smallest details—web pages, links, images, website speed, and more.

Pros

• The customer support service is prompt and helpful.
• The in-depth reports generated by SE ranking are detailed and easy to read.
• It is competitively priced.

Cons

• It would be better to be more mobile-friendly.
• Sometimes, the backlink database seems uncompleted.
• SE Ranking doesn’t have all the important SEO tools that Ahrefs offers.

Pricing

SE Ranking offers a 2-week free trial. Browse through its paid plans here (billed annually):

• Essential – $39.20 per month 
• Pro – $79.20 per month 
• Business – $180.00 per month

SE Ranking vs Ahrefs Comparison

Feature	SE Ranking	Ahrefs
Keyword Research	Keyword research tools	Large keyword database
Backlink Analysis	Backlink analysis tools	Extensive backlink analysis
Rank Tracking	Rank tracking tools	Rank tracking feature
Site Audits	Site audit tools	Site audit tools
Competitor Analysis	Competitor analysis tools	Comprehensive competitor analysis
User Interface	User-friendly interface	User-friendly interface
Pricing	💰 Plans start at $39/month	💰 Plans start at $99/month

Spyfu

It’s a thrifty service offering a user-friendly interface, principal SEO tools along with intelligent PPC features. SpyFu is focused on competitive analysis within the SEO and PPC field, specifically in the areas of keywords, content, and backlinks. 

Features

The competitors’ reports: show you the place they appeared on Google, organic ranking, ad creatives, and every keyword they’ve bought in the past 15 years.

A Google Ads Advisor: recommends the most profitable keywords (such as exact-match or long-tail keywords) you didn’t discover yet.

Insightful backlink data about your competitors.

Custom SEO reports: to be ahead of your competitors and boost your company.

Identification of target influencers: their links and promotion will help you rank on specific keywords.

Pros

• Data is efficiently represented in charts and graphs, making it a user-friendly alternative to Ahrefs.
• A one-stop shop for anybody who wants to improve competitor research.

Cons

• Sometimes, SpyFu has incorrectnesses with PPC reporting.
• The UI can seem a bit messy, making it hard to find what you’re looking for.
• Basic features such as white labeling are missing in the cheapest tariffs.
• Compared to Ahrefs, SpyFu doesn’t have all the essential SEO features such as keyword rank tracking and site audits.

Pricing

SpyFu comes with a 30-day money-back guarantee. As for paid plans, there are three options (billed annually):

• Basic – $16 per month
• Professional – $36 per month
• Team – $149 per month

Spyfu vs Ahrefs

Feature	Ahrefs	SpyFu
Keyword Research	✔️ Large keyword database	✔️ Keyword research tools
Backlink Analysis	✔️ Extensive backlink analysis	❌ Limited emphasis on backlink analysis
Rank Tracking	✔️ Rank tracking feature	❌ Limited or not available
Site Audits	✔️ Site audit tools	❌ Limited or not available
Competitor Analysis	✔️ Comprehensive competitor analysis	✔️ Comprehensive competitor analysis
User Interface	✔️ User-friendly interface	✔️ User-friendly interface
Pricing	💰 Plans start at $99/month	💰 Plans start at $33/month

Semrush

Semrush is considered to be the most appropriate to Ahrefs substitution in relation to its capabilities. But even though both of these tools are decent, they each have different pros and cons. SEMrush is mainly appreciated by its clients for its extensive functionality.

Features

Advanced keyword research: includes a huge database of 20 billion keywords.

The Semrush Writing Assistant: checks the SEO capacity of written content in real time.

Competitors’ reports: unveil their marketing strategies in no time.

Detailed insights: are created in the form of beautiful charts and diagrams that are easy to read.

PPC feature: helps you find the most suitable keywords for PPC campaigns, optimizing your advertising costs.

A list of broken links related to your or your competitors’ domains.

Site audit: professional SEO toolkit to conduct site checking.

SEO data: this will show you all possible information related to any website or URL.

Pros

• Qualitative keyword analysis that separates organic keywords by difficulty level.
• Content optimization feature: optimizing all sorts of online content.
• SERP analysis and search volume for keywords.
• You can connect your site’s Google Analytics and Search Console to the Semrush platform.
• Content marketing, social media, and PR tools

Cons

• The interface could be more user-friendly.
• Since there are so many features this platform does, it can be hard to focus on what you really need.
• It’s a bit expensive compared to other SEO tools.
• Semrush has a bit worse keyword data and tool layout. 

Pricing

Semrush comes with a free 14-day trial. If you want more, consider the next subscribing plans with yearly payments:

• Pro – $108.33 per month
• Guru – $208.33 per month
• Business – $416.66 per month

Ahrefs vs Semrush Table

Feature	Ahrefs	SEMrush
Keyword Research	✔️ Large keyword database	✔️ Keyword research tools
Backlink Analysis	✔️ Extensive backlink analysis	✔️ Backlink analysis tools
Rank Tracking	✔️ Rank tracking feature	✔️ Rank tracking tools
Site Audits	✔️ Site audit tools	✔️ Site audit tools
Competitor Analysis	✔️ Comprehensive competitor analysis	✔️ Competitor analysis tools
User Interface	✔️ User-friendly interface	✔️ User-friendly interface
Pricing	💰 Plans start at $99/month	💰 Plans start at $99.95/month

Ahrefs is highly regarded for its robust backlink analysis capabilities, offering detailed insights into backlink profiles, anchor text distribution, referring domains, and more.

SEMrush also provides backlink analysis tools, but it may not offer the same depth of data and insights as Ahrefs in this specific area.

Morningscore.io

Morningscore.io stands out as a comprehensive SEO toolkit designed to streamline and elevate your digital marketing efforts. Offering a balanced blend of data quality, features, and affordability, Morningscore.io emerges as a top choice among SEO software solutions.

Features:

Morningscore.io’s robust keyword research feature empowers users to uncover the most relevant and lucrative keywords for their SEO campaigns, ensuring optimal targeting and visibility.

Morningscore.io’s comprehensive site audit functionality identifies and addresses potential issues and areas for improvement, ultimately enhancing the online presence and performance of your projects. Users appreciate Morningscore.io for its effectiveness in helping websites climb the search engine rankings, ultimately increasing online visibility and traffic. The availability of a website health checklist within Morningscore.io is valued by users as it allows them to easily identify and address any issues that may be hindering their website’s performance.

Pros:

• Excellent tool for beginners
• Offers 14 days free trial
• website health checklist available

Cons:

• Small website owners might find it expensive

Pricing:

• Lite: $49 USD/mo
• Business: $69 USD/mo
• PRO: $129 USD/mo
• Premium: $259 USD/mo

Feature	Morningscore.io	Ahrefs
SEO Analysis	Yes	Yes
Backlink Analysis	Yes	Yes
Keyword Research	Yes	Yes
Rank Tracking	Yes	Yes
Competitor Analysis	Yes	Yes
Site Audit	Yes	Yes
User Interface	Modern and intuitive	Feature-rich but can be overwhelming
Pricing	Affordable, with tiered plans	Higher priced, but offers more features
Customer Support	Responsive	Responsive
Learning Curve	Easy to moderate	Moderate to steep
Data Accuracy	Good	Excellent

SerpStat

SerpStat is the best option between data quality, features, and cost. It’s got all you need from SEO software. And it has a competitive pricing tag compared to its main competitors.

Ahrefs is renowned for its extensive backlink analysis capabilities, providing detailed insights into backlink profiles, anchor text distribution, referring domains, and more.

Serpstat also offers backlink analysis tools but may not offer the same depth of data and insights as Ahrefs.

Features

Serpstat keywords feature: helps find the right keywords for your SEO and PPC campaigns.

A powerful AI content generation tool: helps you to create the best for your target audience content and meta tags.

Such unique features as Missing Keywords, Search Question Feature & Team Management.

A text analytics tool: allows you to optimize any page’s textual content for search engines as well as users.

Site audit: helps you improve your online project.

Keyword clustering: groups your keywords by thematic similarity.

The competitors’ analysis: the ability to spy on competitors’ ads and optimize ad spending.

Pros

• It goes with all the tools that you would need to do the SEO.
• There are 174 languages, supported by Serpstat’s keyword database.
• It’s affordable for such an advanced SEO toolkit for SEO needs.

Cons

• Site audits for websites with a large number of pages can take really long.
• The keyword difficulty tool may not show correct results.

Pricing

You can start using Serpstat for free and test the features. Later, you can choose one of the following paid plans with yearly payments:

• Individual – $50 per month
• Team – $100 per month
• Agency – $410 per month

Serpstat vs Ahrefs

Feature	Serpstat	Ahrefs
Primary Focus	All-in-one SEO platform with a focus on keyword research, site audit, and rank tracking at an affordable price	Comprehensive, all-in-one SEO toolset with a strong emphasis on backlink analysis, keyword research, and content marketing
Backlink Analysis	Good backlink analysis with data on referring domains, backlinks, and anchor texts, but smaller database compared to Ahrefs	Industry-leading backlink analysis with an extensive database, link metrics, historical data, and detailed visualizations
Keyword Research	Strong keyword research with suggestions, difficulty scores, search volume, and trend analysis	Advanced keyword research with a large database, click metrics, keyword difficulty, and competitive analysis
Site Audit	Comprehensive site audit with clear recommendations for fixes and prioritization	Extensive site audit with detailed technical SEO analysis, including crawl errors, speed issues, and more
Rank Tracking	Accurate rank tracking with daily updates, historical data, and local/mobile SERP tracking	Precise rank tracking with daily updates, historical data, SERP feature tracking, and more detailed reporting options
Content Marketing Tools	Includes tools for content optimization, content ideas, and analysis of competitors’ content strategies	Content Explorer for researching high-performing content, content gap analysis, and in-depth competitor content strategies
User Interface	User-friendly, intuitive interface with clear navigation; web-based	Modern, intuitive, data-rich interface with clear visualizations and easy navigation across all SEO tools
Pricing	More affordable with scalable plans suitable for small to medium businesses and agencies	Higher price point, reflecting the broader range of advanced SEO features and tools, suitable for professionals and enterprises
Best For	Small to medium-sized businesses, agencies, and marketers looking for an affordable, all-in-one SEO tool	SEO professionals, agencies, and businesses needing a powerful, comprehensive SEO toolset, especially for backlinks and in-depth keyword research
Unique Features	Affordable, easy-to-use, offers a Growth Hacking tool for quick insights and an API for custom solutions	Extensive backlink analysis, Content Explorer, advanced keyword research tools, and robust site audit capabilities
Learning Curve	Low to moderate; designed for ease of use with helpful guides and a supportive community	Moderate; offers a wider range of tools, requiring some time to master but supported by excellent guides, tutorials, and community support
Customer Support	Good support with chat, email, and a comprehensive knowledge base	Reliable support via email, extensive guides, tutorials, and a detailed help section with community resources
Free Trial	Yes, free plan with limited features and a 7-day trial for paid plans	Yes, 7-day trial for a small fee

Summary:

• Serpstat: Best for small to medium-sized businesses and agencies looking for an affordable, all-in-one SEO tool. It offers strong capabilities in keyword research, site audits, rank tracking, and basic backlink analysis, making it a good choice for those needing a broad range of SEO functions at a lower cost.
• Ahrefs: Ideal for SEO professionals and agencies needing a powerful, comprehensive SEO toolset with industry-leading backlink analysis, advanced keyword research, detailed site audits, and robust content marketing tools. It’s more suitable for in-depth SEO work, competitive analysis, and larger-scale operations, but at a higher price point.

SimilarWeb

Similarweb is an SEO software platform that allows its users to track their: website and app traffic, page performance, keyword performance, audience metrics, and more. With Similarweb work such impressive companies as Google, Amazon, Walmart, Booking.com, Adobe, Adidas, and The Economist. 

Features

Benchmarking: helps the website owners to understand and analyze the monthly visits, the duration of the visits, and the bounce rates as well as the device split.

Website Traffic: provides you with the website comparison feature to compare up to one competitor.

Referrals: this service does not only show the sites that your visitors came from but also where they are going.

Metrics: they are related to engagements, conversions, returning customers, and more. You will see the customer behavior and understand the good and bad of your website.

Pros:

• The software is quick. 
• The support team is helpful and professional.
• The metrics generated by SimilarWeb are as accurate as possible.

Cons:

• The service doesn’t track the viewers who don’t clear their cookies or use different devices.
• It has some limits on what Google Analytics data you can get through their API calls.
• It’s not the best choice for beginners.

Pricing:

The pricing tag starts from $125 per month with yearly payments.

SimilarWeb and Ahrefs Table

Feature	SimilarWeb	Ahrefs
Website Traffic	✔️ Provides website traffic data	❌ Does not provide website traffic data
Keyword Research	❌ Limited keyword research tools	✔️ Large keyword database
Backlink Analysis	❌ Limited backlink analysis tools	✔️ Extensive backlink analysis
Rank Tracking	❌ Limited or not available	✔️ Rank tracking feature
Site Audits	❌ Limited or not available	✔️ Site audit tools
Competitor Analysis	✔️ Provides competitor analysis	✔️ Comprehensive competitor analysis
User Interface	✔️ User-friendly interface	✔️ User-friendly interface
Pricing	💰 Plans available upon request	💰 Plans start at $99/month

Mangools

Mangools was created mainly for small businesses, thus with a friendlier pricing tag. It also has a unique and easy-to-use design that will impress you.

Features

The SERPChecker feature: reveals the weak and strong points of your competitors, thus empowering you to beat them.

The SERPWatcher makes good use of rank tracking in more than 50k locations.

The KWFinder tool: this free tool helps you find great keywords to target for the websites.

LinkMiner: allows you to discover the backlinks of your competitors so that you can try to reproduce them.

The software comes with a massive database of almost 10 trillion backlinks.

Pros

• The insights that the service offers are extremely accurate.
• Mangools accepts payments in cryptocurrency.
• All-In-One SEO Toolset: it has everything you need to create an effective SEO strategy for your website or blog.

Cons

• It lacks some important features such as site audit.
• Each of the five Mangools tools leads to its own URL instead of being collected into one single domain. 
• Mangools LinkMiner has smaller a backlink database than Ahrefs or Semrush.

Pricing

Interested users can use Mangools for free for 10 days. After the end of the free trial, you may update to the Premium plans (billed annually):

• Entry – $19.90 per month 
• Basic – $29.90 per month 
• Premium – $44.90 per month 
• Agency – $89.90 per month 

Mangools vs Ahrefs Table

Feature	Mangools	Ahrefs
SEO Analysis	Yes	Yes
Backlink Analysis	Yes	Yes
Keyword Research	Yes	Yes
Rank Tracking	Yes	Yes
Competitor Analysis	Yes	Yes
Site Audit	No (Available in Mangools’ SiteProfiler)	Yes
User Interface	Simple and intuitive	Feature-rich but can be overwhelming
Pricing	Affordable, with tiered plans	Higher priced, but offers more features
Customer Support	Responsive	Responsive
Learning Curve	Easy to moderate	Moderate to steep
Data Accuracy	Good	Excellent

Both Mangools and Ahrefs are powerful SEO tools, but the choice between them depends on factors such as budget, specific features needed, and user preferences regarding interface and learning curve. Mangools is known for its simplicity and affordability, while Ahrefs offers a more comprehensive set of features with a higher price tag.

Moz Pro

Moz Pro is an all-in-one SEO toolset focused on keyword research, link building, website audits, and on-page optimization.

Features

With a feature-rich SEO toolkit, Moz can crawl any website on demand (up to 500,000 pages) to conduct site audits and show SEO-related issues such as broken links, missing title tags, and more.

An exclusive Page Authority (PA) feature: gives a score ranging from 1 to 100, which predicts how well a page will rank on Google.

A Keyword Explorer tool: shows you all important metrics such as search volume, keyword difficulty score, and so on.

Similar to Ahrefs’s site explorer, Moz’s domain overview tool can provide you with SEO data related to any website or URL.

Page Optimization: Moz’s on-page optimization tools offer a step-by-step guide for optimizing page content.

Pros

• Moz Pro comes with a Chrome extension called MozBar, which becomes to be available for premium subscribers.
• A lot of guides, tutorials, and community forums are available for new users to start using the platform.
• SERP analysis and volume search for desired keywords.
• Opportunity to connect your site’s Google Analytics and Search Console to the Moz platform.
• It immediately spots crawl ability issues and fixes them with recommendations.
• The service provides accurate metrics.

Cons

• Its dashboards are a bit complicated and hard to navigate at first.
• This software targets only US markets, causing a lack of data for other markets.

Pricing

Interested users can try Moz for free for 30 days. Here are the pricing plans for Moz Pro below with yearly payments:

• Standard – $79 per month
• Medium – $143 per month
• Large – $239 per month
• Premium – $479 per month

Moz vs Ahrefs table

Feature	Moz Pro	Ahrefs
SEO Analysis	Yes	Yes
Backlink Analysis	Yes	Yes
Keyword Research	Yes	Yes
Rank Tracking	Yes	Yes
Competitor Analysis	Yes	Yes
Site Audit	Yes	Yes
User Interface	Intuitive	Feature-rich but can be overwhelming
Pricing	Affordable, with tiered plans	Higher priced, but offers more features
Customer Support	Responsive	Responsive
Learning Curve	Easy to moderate	Moderate to steep
Data Accuracy	Good	Excellent

Both Moz Pro and Ahrefs are comprehensive SEO tools, but they have different strengths and weaknesses. Moz Pro is known for its user-friendly interface and affordability, while Ahrefs offers a more extensive backlink index and a broader range of features. The choice between them depends on factors such as budget, specific features needed, and user preferences regarding interface and learning curve.

WebCEO

WebCEO offers everything you want from the all-in-one marketing platform. You will find there keyword research, traffic analysis, backlink checking, and site auditing – all the usual stuff for SEO activities. In addition to this, it offers some additional features that Ahrefs doesn’t, like instant ranking checks, toxic links auditing, branded reports, white-label tools, and a free trial.

Features

A multi-channel keyword research tool: finds popular keywords and keyword phrases from the Google search bar autocomplete, the People Also Ask box and other sources.

Content Submission tool: helps you promote your blog.

Audit tools: helps you fix any technical SEO on-site issues.

A Rank Tracker: monitors your and your competitors’ rankings on over 370 local and global search engines.

Pros

• WebCEO is now available in as many as 24 languages.
• Opportunity to connect WebCEO with Google Analytics and Search Console.
• It has proper team management.

Cons

• Web interfaces can be slow.
• It’s not optimized for mobile screens.
• No exposed API.

Pricing

WebCEO offers a free trial for 14 days. Check out its paid plans with yearly payments:

• Solo – $33 per month
• Startup – $83 per month
• Agency Unlimited – $83 per month + scanning fees
• Corporate – $251 per month

Both WebCEO and Ahrefs are powerful SEO tools, but they have different strengths and weaknesses. WebCEO is known for its user-friendly interface and affordability, while Ahrefs offers a more extensive backlink index and a broader range of features. The choice between them depends on factors such as budget, specific features needed, and user preferences regarding interface and learning curve.

SEOquake

SEO Quake is a free easy-to-use plug-in browser that provides you with tons of SEO tools and metrics as well as organic research data.

Features

The SEObar feature: gives an instant SEO summary for any webpage you’re analyzing.

SERPs: it gives you a thorough analysis that can be easily exported in CSV format.

Comprehensive reports on all keywords found on the concerned webpage.

Pros

• It analyses many browsers including Chrome, Firefox, Opera, Edge, etc.
• It provides you with tips to improve your website’s infrastructure.

Cons

• The interface could be better.
• They don’t provide any tutorials or guides available for new users.

Pricing

SEOquake is absolutely free of cost.

SEOquake vs Ahrefs

Here’s a comparison table between SEOquake and Ahrefs:

Feature	SEOquake	Ahrefs
SEO Analysis	Yes	Yes
Backlink Analysis	Limited	Yes
Keyword Research	Limited	Yes
Rank Tracking	No	Yes
Competitor Analysis	No	Yes
Site Audit	No	Yes
User Interface	Basic	Feature-rich but can be overwhelming
Pricing	Free	Higher priced, but offers more features
Customer Support	Limited	Responsive
Learning Curve	Easy	Moderate to steep
Data Accuracy	Good (dependent on data sources used)	Excellent

SEOquake is a browser extension that provides basic SEO metrics and insights for free, while Ahrefs is a comprehensive SEO tool with a wide range of features and a subscription-based pricing model. The choice between them depends on factors such as budget, specific features needed, and user preferences regarding interface and learning curve. SEOquake can be useful for quick, basic SEO analysis, but Ahrefs offers more in-depth functionality and data accuracy.

Raven Tools

Raven Tools is a complex SEO and reporting tool that gives you integrated solutions for managing your digital marketing and advertising data. It’s not as famous as Ahrefs, but this platform allows you to focus all of your digital marketing efforts in one place.

Features

The Link Spy tool: generates link-building ideas by showing you the backlinks showing your top competitors.

The marketing insights: produce accurate and actionable reports.

The 3-in-1 competitor research tool: makes it very easy to reveal your competitors’ strategies. 

Google Data Studio: allows you to connect multiple accounts and bring lots of segmented data to one place.

Pros

• It offers an all-in-one SEO software to be a reliable Ahrefs alternative.
• It is also budget-friendly.
• It includes a keyword research tool for SEO and PPC.

Cons

• Some users report bugs and other technical errors
• The user interface is not the best.

Pricing

Raven Tools offer monthly and annual billing options. Take a look at pricing with yearly payments:

• Small Biz – $39 per month
• Start – $79 per month
• Grow – $139 per month
• Thrive – $249 per month
• Lead – $399 per month

Raven Tools is known for its user-friendly interface and moderate pricing, while Ahrefs offers a more extensive backlink index and a broader range of features at a higher price point. The choice between them depends on factors such as budget, specific features needed, and user preferences regarding interface and learning curve.

AccuRanker

AccuRanker is a rank-tracking platform. Its fast SERP checker and position tracker are easy to use that makes it a great alternative to Ahrefs tools. This platform was created for agencies, but it’s also a convincing service for SEO experts with more than just one site or a site with many keywords to track.

Features:

The keyword-tracking capabilities: track hundreds of keywords at any given time to gain insights into their performance. 

Backlink analysis: lets users see which websites link back to theirs, allowing for better link-building strategies

SERP History: t builds your organic visibility by targeting various SERP features on Google.

Pros:

• SERP feature analysis
• Historical data
• Accurate and reliable
• On-demand rank tracking
• API access to integrate rank-tracking data into your own tool(s)

Cons:

• Only includes rank tracking.
• There are no options on how often the tool checks a keyword

Pricing:

The monthly price depends on the quantity of the tracking keywords: starts from 116 euros/month (if you pay a yearly payment).

CognitiveSEO

It is a comprehensive digital marketing platform specifically designed to boost your company’s online growth. It offers a wide range of SEO functionalities and is good for team collaboration and project management.

Features

Content optimization feature: provides data about keyword density, word count, and readability score.

The site audit feature: conducts SEO issues and can also help you with conversion rate optimization.

CognitiveSEO: can help you with a Google Penguin penalty recovery tool that can detect unnatural links.

The CognitiveSEO API feature: allows you to integrate the data from this SEO tool with your own application. 

Pros

• This all-in-one software has all the critical SEO tools you need, which makes it the perfect Ahrefs alternative.
• The SEO dashboard is fully customizable, helping you focus on the most important metrics.
• It allows scheduling report

Cons

• Its pricing tag.
• Competitor analysis takes a lot of time.
• The UI is not very user-friendly.
• It doesn’t offer a dedicated keyword research tool.

Pricing

It has monthly and annual billing options. Here is the pricing with yearly payments:

Starter – $89 per month

Premium – $209 per month

Elite – $349 per month

Ubersuggest

Ubersuggest, created by Neil Patel, has grown from a basic keyword research tool to a comprehensive SEO platform. Clients also appreciate its user-friendly interface. Ubersuggest is a great tool for SEO novices, making it one of the best Ahrefs alternatives to date.

Features

Keyword discovery feature: fetches the profitable keywords in any field.

Keyword metrics: shoes you referral or organic traffic volumes, trends, keyword difficulty rating, and more.

A site audit tool: finds SEO issues affecting a website and suggests potential solutions.

A rank tracking software: provides daily ranking information.

Domain overview feature: analyzes any URL or the entire domain.

Pros

• It’s pricing.
• Paid plans come with SEO training and support.
• Provides SERP analysis and search volume for keywords.
• Easy to use
• Has a Chrome extension
• Offers a limited number of keyword research every day for free.

Cons

• Sometimes the site audit takes too much time to create reports
• Its data is not as precise as Ahrefs’s.

Pricing

Ubersuggest offers a 7-day free trial on its paid plans. If you want more choose one of the plans:

• Individual – $29 per month
• Business – $49 per month
• Enterprise – $99 per month

Ubersuggest vs Ahrefs

Here’s a comparison table of Ubersuggest and Ahrefs, focusing on their key features, strengths, and differences:

Feature	Ubersuggest	Ahrefs
Primary Focus	User-friendly SEO tool with a focus on keyword research, site audit, and backlink analysis at an affordable price	Comprehensive, all-in-one SEO toolset with a strong emphasis on backlink analysis, keyword research, and content marketing
Backlink Analysis	Basic backlink analysis with data on referring domains, backlinks, and anchor texts	Industry-leading backlink analysis with extensive link metrics, visualizations, and historical data
Keyword Research	Good keyword research with suggestions, difficulty scores, and content ideas	Advanced keyword research with a large database, click metrics, and detailed difficulty scores
Site Audit	Decent site audit with recommendations for fixes, suitable for beginners	Comprehensive site audit with in-depth analysis and clear prioritization of technical SEO issues
Rank Tracking	Basic rank tracking with daily updates and historical data	Accurate rank tracking with more advanced features, including daily updates and detailed reporting
Content Marketing Tools	Offers content ideas and optimization suggestions; simpler than Ahrefs	Includes Content Explorer for in-depth research on high-performing content and competitor analysis
User Interface	Simple, intuitive, and beginner-friendly; web-based	Modern, data-rich interface with clear visualizations and easy navigation
Pricing	Affordable, with a free plan and low-cost paid options	Higher price point, reflecting a broader range of advanced features
Best For	Beginners, small businesses, and marketers needing basic SEO tools at a low cost	SEO professionals needing powerful, in-depth tools for backlink analysis, keyword research, and competitive insights
Unique Features	Cost-effective, easy-to-use, good for quick insights and starting with SEO	Industry-leading backlink analysis, Content Explorer, and extensive keyword research capabilities
Learning Curve	Low; designed for ease of use, especially for beginners	Moderate; more advanced features may require time to master, but extensive guides and tutorials are available
Customer Support	Basic support with email and a knowledge base	Reliable support with email, extensive guides, tutorials, and community support
Free Trial	Yes, free plan available with limited features	Yes, 7-day trial for a small fee

Summary:

• Ubersuggest: Ideal for beginners, small businesses, and those looking for a budget-friendly SEO tool with a simple interface. It provides the basics in keyword research, site audits, and backlink analysis but lacks the depth and advanced features of Ahrefs.
• Ahrefs: Best for SEO professionals and agencies needing a comprehensive, data-rich tool with leading backlink analysis, advanced keyword research, and extensive content marketing tools. It’s a more significant investment but offers superior capabilities for in-depth SEO work.

Monitor Backlinks

Monitor Backlinks is a monitoring tool for backlinks and keywords. With a simple and friendly interface, it offers some of the essential backlink analysis features.

Features

Customizable backlink management dashboard: helps you group and structure all the links pointing to a website.

Advanced link filter: with various metrics, you can filter the links.

Disavow tool: automatically adds links you don’t want to a disavow list.

Facilitates keyword rank tracking.

Pros

• Automatic alerts for backlink removals
• In-depth data
• Cost-effective
• Useful competitive insights

Cons

• Monitor Backlinks is not an all-in-one SEO tool like Ahrefs.
• The pricing tags

Pricing

It has a 30-day free trial. The price depends on how many domains you want to manage: it starts from $25 for one domain.

Majestic

Majestic is a comprehensive, all-in-one SEO solution. Their 8 trillion URLs database guarantees you’ll receive the most precise data. For link-builders, Majestic is a strong Ahrefs alternative.

Features

Link context analysis tool: scans the elements around a backlink

Majestic API: shares data conveniently with other applications and platforms

Site Explorer: to understand your technical presence and your competition.

Rank Tracker: to stay well informed of your site’s progress.

Pros

• Majestic has an extensive backlink index
• Such metrics as trust flow, topical trust flow, citation flow, etc., give you deep insights into the quality of backlinks.
• Has a simple Chrome extension.

Cons

• The UX could be better
• Majestic doesn’t include all the vital SEO tools.
• No keyword difficulty rankings
• Historic Index Tool is not available

Pricing

• Paying monthly has such plans:
• Lite – $49.99 per month
• Pro – $99.99 per month
• Full API – $399.99 per month

Majestic SEO vs Ahrefs

Here’s a comparison table of Majestic SEO and Ahrefs, focusing on their key features, strengths, and differences:

Feature	Majestic SEO	Ahrefs
Primary Focus	Specializes in backlink analysis and link building	Comprehensive SEO toolset with a strong emphasis on backlink analysis
Backlink Analysis	Excellent backlink database with metrics like Trust Flow and Citation Flow	Industry-leading backlink database with detailed link metrics, anchor texts, and link growth charts
Index Size	Large index, focused solely on backlinks, with Fresh and Historic Index options	Extensive index with frequent updates, covering backlinks, keywords, and content
Keyword Research	Limited keyword research capabilities; primarily focused on link data	Extensive keyword research tools with difficulty scores, search volume, and click metrics
Site Audit	No dedicated site audit tool; focuses on link data analysis	Comprehensive site audit tool that identifies and prioritizes technical SEO issues
Rank Tracking	No built-in rank tracking	Accurate rank tracking with daily updates and historical data
Content Marketing Tools	Lacks content marketing tools; focused on link intelligence	Includes Content Explorer for researching top-performing content and analyzing competitors
User Interface	Older, less intuitive interface, primarily designed for link analysis	Modern, intuitive interface with clear data visualizations and easy navigation
Pricing	More affordable, especially for users primarily interested in backlink data	Higher price point but includes a broader range of SEO tools and features
Best For	SEO professionals focused on link building and in-depth backlink analysis	SEO professionals needing a comprehensive SEO tool with strong backlink and keyword research capabilities
Unique Features	Trust Flow and Citation Flow metrics, topical trust flow for niche-specific link analysis	Content gap analysis, Site Explorer, and the most extensive backlink analysis tools available
Learning Curve	Moderate learning curve; toolset is specific to link analysis	Moderate learning curve with a range of tutorials and guides available
Customer Support	Support via email and an extensive knowledge base	Reliable support with email, tutorials, and a detailed help center
Free Trial	No free trial, but offers limited free reports	Yes, 7-day trial for a small fee

Summary:

• Majestic SEO: Best for users who are solely focused on link analysis and backlink data with unique metrics like Trust Flow and Citation Flow.
• Ahrefs: Ideal for those needing a comprehensive SEO toolset with excellent backlink analysis, keyword research, and content marketing features.

Screaming Frog

If you need to do comprehensive site audits, there’s probably no tool that will you a better option. This platform can give you access to more data about a website than any other software on this list.

it’s a desktop app, so it will take more time and RAN to work with it. 

Features:

In-depth site crawls: to reveal the most precise details for you to fix.

Find broken links: to reassure not being penalized by Google.

Generate XML Maps: this is perfect to improve indexing.

Schedule audits: to do the fixing in advance.

Pros:

• Its data is qualitative.
• There is a free rather decent version.

Cons:

• Fits best for the experienced SEO experts
• It’s not cloud-based
• The UI is quite outdated
• They don’t provide you with a guide on how to fix the issues.
• You can’t pay monthly for the premium version

Pricing:

There are available some free tools, but if you want more update to Premium for $259 per year. 

SEO Powersuite

The SEO Powersuite is a comprehensive SEO desktop suite that includes advanced research and white labeling. This platform is a better choice for agencies, though, since it has great white-label reporting.

Features

SEO SpyGlass tool: tracks the backlink profiles of your competitors

Rank Tracker: serves to do keyword research and competitor analysis.

An anti-penalty link auditor: shows harmful links pointing to your website

LinkAssistant feature: manages backlinks and generates this data to the dashboard

A website auditor tool: scans and sends notifications of any technical issues.

Rank tracking and SERP analysis.

SEO Spyglass: to ahead your competitors.

Pros

• You can with your team with the help of the LinkAssistant dashboard.
• You can optimize page content for your target organic keywords from the platform.
• Complete SEO audit
• Detailed keyword research
• Accurate keyword rank tracking
• Useful SEO reports
• Huge database

Cons

• It lacks the convenience of using a cloud-based tool. You can’t access your data from anywhere on any device.
• You need decent RAM to run this software solution.
• Customer support could be helpful.
• Software installation required
• Only yearly payments

Pricing

SEO Powersuite has a limited Free Forever plan. You may upgrade to the premium plans to access more features:

Lite – €99 per year

Professional – €299 per year

Enterprise – €499 per year

SEO Powersuite vs Ahrefs

Here’s a comparison table of SEO PowerSuite and Ahrefs, highlighting their key features, strengths, and differences:

Feature	SEO PowerSuite	Ahrefs
Primary Focus	Comprehensive desktop-based SEO software suite covering all aspects of SEO	Web-based all-in-one SEO toolset with a strong focus on backlink analysis and keyword research
Backlink Analysis	Good backlink analysis with link management and cleanup tools	Industry-leading backlink analysis with extensive data, metrics, and visualizations
Keyword Research	Robust keyword research with keyword suggestions, difficulty scores, and tracking	Advanced keyword research with large database, click metrics, and keyword difficulty
Site Audit	Detailed site audit with customizable reports and recommendations for fixes	Comprehensive site audit with clear prioritization of technical SEO issues
Rank Tracking	Excellent rank tracking with unlimited keywords, historical data, and local tracking	Accurate rank tracking with daily updates and historical data
Content Marketing Tools	Content optimization with on-page analysis and keyword density checks	Content Explorer for researching high-performing content and analyzing competitors
User Interface	Desktop-based, customizable, but can be less intuitive and outdated compared to web-based tools	Modern, web-based interface with intuitive navigation and clear data presentation
Pricing	One-time license fee or annual subscription; more cost-effective in the long run but requires desktop installation	Subscription-based with a higher price point, but offers a broader range of features
Best For	SEO professionals and agencies who prefer desktop-based tools with comprehensive SEO features	SEO professionals needing a powerful, web-based all-in-one tool with strong backlink and content capabilities
Unique Features	Customizable reporting, white-label options, and unlimited data processing on desktop	Extensive backlink analysis, Content Explorer, and best-in-class keyword research tools
Learning Curve	Moderate learning curve with a focus on manual setup and customization	Moderate learning curve with excellent tutorials, guides, and community support
Customer Support	Email support, tutorials, and a comprehensive help center	Reliable support via email and a detailed help section with guides and community support
Free Trial	Yes, free version with limited features and a 30-day money-back guarantee	Yes, 7-day trial for a small fee

Summary:

• SEO PowerSuite: Best for users who prefer desktop-based tools with a comprehensive range of SEO features, especially useful for agencies needing customizable reports and white-label options. It’s more cost-effective over time with a one-time license fee.
• Ahrefs: Ideal for those seeking a powerful, web-based toolset with industry-leading backlink analysis, keyword research, and content marketing tools, suitable for in-depth SEO analysis and competitive research.

Linkody

Linkody is a link-building campaign tracking platform that can help you manage your links well to improve SERP rankings. It’s easy to build your link analytics reports. 

Features

Powerful competitor analysis tools:  help you to bypass your competitors.

Various link-building features: makes this part of SEO activities much easier.

Automatic alerts for when you gain or lose a backlink: will help you to react immediately.

Disavow feature: will remove unwanted links.

Pros

• Linkody comes with a 30-day free trial and you don’t have to enter your credit card details for it.
• The tool provides 24/7 backlink monitoring.
• You can create the Whitelabel reports in the form of PDFs.

Cons

• The platform provides only backlink analysis and not all of Ahrefs’ SEO features like keyword research and tracking.
• The UI could be better.

Pricing

Linkody is an affordable backlink checker. There are five monthly plans: starting from €13.80 per month up to €138.90 per month.

AnswerThePublic as Ahrefs Alternatives

AnswerThePublic is a free platform that can be used as a free Ahrefs alternative for keyword research. It has a premium version, but they’re well-known for providing some free features.

Features

Keyword search and search volume data allow you to build a powerful SEO strategy.

Data on cost per click: helps you optimize your PPC campaigns.

You can set notifications for product names or brands to track competitors.

You get notified of new searches for your brand or product.

Pros

• Search Cloud shows you the autocomplete queries related to keywords.
• The platform helps you find out user interests behind searches.
• Weekly emails on changes in search behavior.
• It’s free.

Cons

• AnswerThePublic doesn’t include the powerful SEO features that Ahrefs offers, such as link tracking and site audit.

Pricing

There are free features, but if you need more here you have the monthly plans:

• Individual– $9 per month
• Pro– $99 per month
• Expert – $199 per month

Feature	AnswerThePublic	Ahrefs
Keyword Research	Yes	Yes
Content Ideas	Yes	Limited
Search Volume	Limited	Yes
Backlink Analysis	No	Yes
Competitor Analysis	No	Yes
SERP Analysis	No	Yes
Trend Analysis	No	Yes
User Interface	Simple and intuitive	Feature-rich but can be overwhelming
Pricing	Free and paid options	Higher priced, but offers more features
Customer Support	Limited	Responsive
Learning Curve	Easy to moderate	Moderate to steep
Data Accuracy	Good	Excellent

Nightwatch.io

Nightwatch is an affordable SEO tool. Its biggest suit is rank tracking, but it also includes backlink tracking and site auditing.

Feature:

Site Audit: provides you with an exhaustive website analysis to help improve the website ranking

Data Studio Integration: this innovative new addition will allow you to visualize your ranking progress and performance with your team, and merge SEO data from different sources. 

Pros:

• You can overlay your Google Analytics & Search Console data to correlate ranking increases with traffic, and easily download any graphs to share/report.
• It has accurate daily rank tracking for multiple search engines (including Google, Bing, and YouTube).

Cons:

• Nightwatch doesn’t have a keyword research feature.
• Lack of helpful and proper support. 

Pricing:

The monthly price depends on the quantity of the tracking keywords: starts from 32 euros/month (if you pay a yearly payment).

Brightedge vs Ahrefs

Here’s a comparison table of BrightEdge and Ahrefs, focusing on their key features, strengths, and differences:

Feature	BrightEdge	Ahrefs
Primary Focus	Enterprise-level SEO and content performance platform with strong emphasis on data-driven insights and automation	Comprehensive SEO toolset with a strong focus on backlink analysis, keyword research, and competitive analysis
Backlink Analysis	Good backlink analysis integrated within a broader SEO strategy framework	Industry-leading backlink analysis with extensive link metrics, historical data, and visualizations
Keyword Research	Advanced keyword research with AI-driven insights, intent data, and competitive analysis	Extensive keyword research with a large database, click metrics, and keyword difficulty scores
Site Audit	Robust site audit capabilities with actionable insights and integration with other digital marketing tools	Comprehensive site audit with detailed technical SEO analysis and prioritized fixes
Rank Tracking	Advanced rank tracking with daily updates, local and mobile tracking, and competitive benchmarking	Accurate rank tracking with daily updates, historical data, and SERP feature tracking
Content Marketing Tools	Strong content optimization tools with recommendations, performance tracking, and integration with content management systems	Content Explorer for researching high-performing content, identifying content gaps, and competitor analysis
User Interface	Enterprise-focused, data-rich, can be complex; designed for teams with customizable dashboards	Modern, intuitive, web-based interface with clear visualizations and easy navigation
Pricing	Premium pricing tailored for large enterprises, with customized quotes based on needs	Subscription-based with a higher price point but accessible to a broader range of businesses and professionals
Best For	Large enterprises and organizations needing an integrated, data-driven SEO and content strategy platform	SEO professionals, agencies, and businesses needing powerful SEO tools, especially for backlink and keyword research
Unique Features	AI-driven insights, Data Cube for keyword and competitive research, StoryBuilder for customizable reporting	Extensive backlink analysis, Site Explorer, and robust keyword research and content marketing tools
Learning Curve	Steep learning curve due to the extensive feature set and enterprise focus; requires training	Moderate learning curve with excellent tutorials, guides, and community support
Customer Support	Dedicated customer support with account managers, extensive onboarding, and training for enterprise clients	Reliable support with email, tutorials, and a comprehensive help center with guides and community resources
Free Trial	No free trial; demos available upon request	Yes, 7-day trial for a small fee

Summary:

• BrightEdge: Best suited for large enterprises and organizations that require a robust, data-driven SEO and content performance platform with advanced features for integrating SEO into overall digital marketing strategies. It offers AI-driven insights and is ideal for teams needing in-depth analysis and custom reporting.
• Ahrefs: Ideal for SEO professionals, agencies, and businesses that need a powerful, comprehensive SEO tool with exceptional backlink analysis, keyword research, and competitive analysis capabilities. It is more accessible to a wider range of users, from small businesses to large enterprises, and excels in providing actionable SEO insights

Accuranker vs Ahrefs

Here’s a comparison table of AccuRanker and Ahrefs, focusing on their key features, strengths, and differences:

Feature	AccuRanker	Ahrefs
Primary Focus	Rank tracking with a strong focus on speed, accuracy, and data visualization	Comprehensive, all-in-one SEO toolset with strong emphasis on backlink analysis, keyword research, and content marketing
Backlink Analysis	No backlink analysis; focuses purely on rank tracking	Industry-leading backlink analysis with extensive data, link metrics, and historical information
Keyword Research	Basic keyword tracking capabilities but lacks in-depth keyword research tools	Extensive keyword research with a large database, click metrics, keyword difficulty scores, and competitive analysis
Site Audit	No site audit capabilities; purely focused on rank tracking	Comprehensive site audit with detailed analysis of technical SEO issues and clear prioritization of fixes
Rank Tracking	Best-in-class rank tracking with real-time updates, customizable reports, and integration with Google Analytics and Google Search Console	Accurate rank tracking with daily updates, SERP feature tracking, and historical data
Content Marketing Tools	No dedicated content marketing tools; focus remains on tracking keyword rankings	Includes Content Explorer for researching high-performing content, content gap analysis, and competitor content strategies
User Interface	Clean, intuitive, and highly customizable; specifically designed for tracking rankings	Modern, intuitive, and data-rich with clear visualizations and easy navigation across all SEO tools
Pricing	Subscription-based with competitive pricing; scalable based on the number of keywords tracked	Higher price point, reflecting the broader range of advanced SEO features and tools
Best For	SEO professionals and agencies needing fast, accurate rank tracking with in-depth reporting features	SEO professionals and agencies needing a powerful, comprehensive toolset for backlinks, keyword research, and competitive insights
Unique Features	Fastest rank tracking in the industry, shareable dashboards, on-demand updates, and robust data segmentation	Extensive backlink analysis, Content Explorer, advanced keyword research tools, and strong site audit capabilities
Learning Curve	Low; easy to use with a focus on simplicity and efficiency in rank tracking	Moderate; offers a wider range of tools, which may require some time to master, but supported by excellent guides and tutorials
Customer Support	Strong customer support with email, live chat, and a dedicated help center	Reliable support with email, tutorials, and a detailed help section with guides and community support
Free Trial	Yes, 14-day free trial available	Yes, 7-day trial for a small fee

Summary:

• AccuRanker: Best for SEO professionals and agencies that need precise, fast, and highly customizable rank tracking. It excels in providing up-to-date rankings with easy-to-understand reports and integrates well with other analytics tools, making it ideal for those whose primary focus is monitoring keyword performance and rankings.
• Ahrefs: Ideal for those needing a comprehensive, all-in-one SEO tool with superior backlink analysis, extensive keyword research, site audit capabilities, and content marketing tools. It’s suitable for a wider range of SEO tasks, making it more versatile but at a higher price point.

Ranktracker vs Ahrefs

Feature	Ranktracker	Ahrefs
Primary Focus	Comprehensive rank tracking tool with additional features for keyword research, site audits, and competitor analysis	All-in-one SEO toolset with a strong emphasis on backlink analysis, keyword research, content marketing, and site audits
Backlink Analysis	Offers basic backlink analysis with essential metrics, but not as comprehensive as Ahrefs	Industry-leading backlink analysis with extensive data, link metrics, historical information, and detailed visualizations
Keyword Research	Good keyword research capabilities, including suggestions, search volume, and difficulty scores	Advanced keyword research with a large database, click metrics, keyword difficulty scores, and competitive insights
Site Audit	Provides a solid site audit tool with actionable insights and SEO recommendations	Comprehensive site audit with detailed technical SEO analysis, including crawl errors, speed issues, and prioritization of fixes
Rank Tracking	Best-in-class rank tracking with daily updates, keyword tracking across multiple devices and locations, and customizable reporting	Accurate rank tracking with daily updates, SERP feature tracking, historical data, and detailed reporting options
Content Marketing Tools	Limited content marketing features; focuses mainly on tracking and analyzing SEO performance	Includes Content Explorer for researching high-performing content, content gap analysis, and competitor content strategies
User Interface	Clean, intuitive interface designed for rank tracking and SEO management	Modern, data-rich interface with clear visualizations and easy navigation across all SEO tools
Pricing	More affordable with scalable pricing plans suitable for small to medium businesses	Higher price point, reflecting the broader range of advanced SEO features and tools, suitable for professionals and enterprises
Best For	SEO professionals, small to medium-sized businesses, and agencies focused on rank tracking and basic SEO analysis	SEO professionals, agencies, and businesses needing a powerful, comprehensive toolset for backlinks, keyword research, and in-depth SEO analysis
Unique Features	Offers a dedicated rank tracker with customizable dashboards, keyword finder, and website audit tools	Extensive backlink analysis, Site Explorer, advanced keyword research tools, and robust site audit capabilities
Learning Curve	Low; easy to use with a focus on simplicity and efficiency in rank tracking and basic SEO tasks	Moderate; offers a wider range of tools that may require some time to master, but supported by excellent guides and tutorials
Customer Support	Good support with email, chat, and a comprehensive help center	Reliable support with email, extensive guides, tutorials, and a detailed help section with community resources
Free Trial	Yes, 7-day free trial available	Yes, 7-day trial for a small fee

• Ranktracker: Ideal for SEO professionals, small to medium-sized businesses, and agencies focused on rank tracking, keyword research, and basic SEO analysis. It offers a user-friendly interface and is more affordable, making it suitable for those primarily concerned with monitoring and improving search rankings.
• Ahrefs: Best suited for those needing a comprehensive, all-in-one SEO tool with industry-leading backlink analysis, advanced keyword research, detailed site audits, and robust content marketing capabilities. It is a versatile choice for in-depth SEO work, competitive analysis, and broader digital marketing strategies, albeit at a higher price point.

Ahrefs vs Kwfinder

Feature	Ahrefs	KWFinder
Primary Focus	All-in-one SEO toolset with a strong emphasis on backlink analysis, keyword research, content marketing, and site audits	Keyword research tool with a focus on ease of use, keyword suggestions, and competitive analysis
Backlink Analysis	Industry-leading backlink analysis with extensive link metrics, historical data, and detailed visualizations	No backlink analysis; focuses solely on keyword research and related tools
Keyword Research	Advanced keyword research with a large database, click metrics, keyword difficulty scores, and competitive insights	Excellent keyword research with easy-to-understand metrics, including search volume, trends, keyword difficulty, and competitive analysis
Site Audit	Comprehensive site audit with detailed technical SEO analysis, including crawl errors, speed issues, and prioritization of fixes	No site audit capabilities; mainly focused on keyword analysis
Rank Tracking	Accurate rank tracking with daily updates, SERP feature tracking, historical data, and detailed reporting options	Rank tracking available as part of the Mangools suite (which includes KWFinder), with daily updates and basic tracking features
Content Marketing Tools	Includes Content Explorer for researching high-performing content, content gap analysis, and competitor content strategies	Limited to keyword suggestions and related insights; does not offer comprehensive content marketing tools
User Interface	Modern, data-rich interface with clear visualizations and easy navigation across all SEO tools	User-friendly, intuitive, and visually appealing interface designed specifically for keyword research
Pricing	Higher price point, reflecting the broader range of advanced SEO features and tools, suitable for professionals and enterprises	More affordable, with pricing plans suitable for freelancers, small businesses, and those primarily focused on keyword research
Best For	SEO professionals, agencies, and businesses needing a powerful, comprehensive toolset for backlinks, keyword research, and in-depth SEO analysis	Freelancers, small businesses, and SEO beginners looking for an easy-to-use, effective keyword research tool
Unique Features	Extensive backlink analysis, Site Explorer, advanced keyword research tools, and robust site audit capabilities	Keyword difficulty scores, related keywords, search volume trends, and easy-to-digest competitor analysis; part of the Mangools suite that includes SERPChecker, LinkMiner, and more
Learning Curve	Moderate; offers a wider range of tools that may require some time to master, but supported by excellent guides and tutorials	Low; designed for ease of use with a simple interface and clear, actionable metrics
Customer Support	Reliable support via email, extensive guides, tutorials, and a detailed help section with community resources	Good support with email, chat, and a comprehensive help center with easy-to-follow guides
Free Trial	Yes, 7-day trial for a small fee	Yes, 10-day free trial available

• Ahrefs: Best suited for SEO professionals, agencies, and businesses needing a comprehensive, all-in-one SEO tool with superior backlink analysis, advanced keyword research, detailed site audits, and robust content marketing capabilities. It’s a versatile choice for in-depth SEO work and competitive analysis, though at a higher price point.
• KWFinder: Ideal for freelancers, small businesses, and those new to SEO who need a user-friendly and effective keyword research tool. It provides easy-to-understand metrics, keyword suggestions, and competitive insights, making it perfect for those focused mainly on keyword optimization without needing extensive backlink analysis or site audits.

Summary

As you can see, the options we discussed above are decent alternatives to Ahrefs or some of its tools. While some of them include similar foundational functionalities, they vary in terms of unique features and user experience. As with all things, it’s hard to find a one-size-fits-all solution. The best choice lays on your specific SEO-related needs and level of experience. Choose wisely to get the maximum benefits from your chosen SEO platform.