The PR Meaning Will Never Be the Same. Have You Changed Your PR?

10 mins read

Gone are those days when PR meant something very different from what it means today. The PR medium has reshaped since the rise of new technologies. The social media influence on PR meaning is too large to ignore today. While it has touched just about any industry under the sun, social media has forced PR to adapt to the changes.

So, what is PR? 

PR is not about the products and services themselves. Instead, it’s all about conversation and interaction. Today, PR meaning is much broader than advertising. Sure, the goal of a PR campaign is to bring attention to the company or its product. But the process happens via much more than traditional advertising. 

Many people think that public relations definition is about advertising. In other words, it’s about how to write a press release or get media coverage. The truth is that PR definition is so much more. An effective PR is the entire process of communicating the mission, values, objectives, value propositions to the public to create a positive image of the business or company. It is a combination of news coverage and social media outreach. 

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What is Public Relations in Today’s Social Media World

Although dinosaurs still roam the Earth (businesses that gain coverage through the print news, television, or radio), companies that want to create awareness have moved online today. With over 4 billion people worldwide using the Internet, an effective PR campaign can put your company in front of this large audience. 

Let’s picture an example. A local car dealership plans to have its grand opening. With that goal in mind, he orders a series of ads in the local newspaper/magazine talking about this event. 

This is traditional advertising that is about spending a lot of money.

In turn, the same car dealer places the ads on social media mentioning that there will be a raffling off a brand-new car. To receive a ticket, a person interested in the event should like their Facebook/Instagram page and share their post about the event. 

That is the way an effective PR campaign goes. As a result, this campaign generates a lot of publicity for less money than traditional advertising. 

PR Has Changed. Have You Changed Your PR?

Public relations isn’t easy. With all the marketing strategies out there, PR might be one of the most difficult ones. Well, not difficult like rocket science is difficult. PR is difficult in the sense of achieving consistency. In this digital age, social media is a noisy place with things changing at high speed. That’s why consistency in media coverage is difficult to achieve and requires effort. 

#1 Everybody wants a story

And a compelling story that people will care about is the single most important ingredient for success in PR. There is a tough competition for attention. A compelling and irresistible story has a better chance to compete against other companies that are just as starved for attention. 

While this might seem obvious, some businesses struggle to discover a story to tell. Not sure your company has a compelling story to tell? That’s where a good PR agency can come and help. 



#2 The lifespan of a news story is shorter, yet the reach is whooping great

With roughly 6K tweets per second on Twitter only, a news story is no more a long-lasting thing. Journalists, bloggers, and influencers are constantly hunting for the next big thing, and social media is a highly effective tool for communicating news coverage. And that’s all about the speed that makes a news story go viral for seconds. Thus, a small local publication somewhere in the country’s middle might become the next big story in no time.

#3 Easier way to get access to journalists

Social media is a great place to make connections. Today you can get closer to people you like with no face-to-face conversation. Influencers, celebs, bloggers, brands, as well as reporters all, use social media regularly. With just several clicks, you can get instantly connected with journalists via their social media profiles. You can even send your pitch directly to a journalist unless his/her bio explicitly indicates otherwise. 

The PR Meaning Will Never Be the Same. Have You Changed Your PR?

#4 Finally, you can do PR for yourself

In times where DIY things are a hot trend, DIY PR is not behind the curve either. Today you can become a PR pro with the help of social media and Google, of course. There’s an immense amount of information out there, just come and get it. 

That doesn’t mean you need to spend 40 hours sifting through social media. Fortunately, things have made it easier for you. It’s smart to use new tools to find journalists and publications that meet your requirements. So, you get access to their emails as one of the most preferred ways to be pitched. It means that you have the freedom to reach out to any journalist out there and pitch your value proposition. 

DIY PR: Everyone is a Journalist

The wave of social media has impacted the PR meaning and challenged the current engagement with journalists. Today you can influence the PR meaning by making it a part of your business environment. At the same time, relations play a huge part and define public relations. You can network with journalists, influencers, bloggers, and press on your own from now on. Get to know them, gain their trust and save a lot of money on PR pros. How?

True publicity is being mentioned in the press, and you no longer have to hire a PR agency of PR pros for that. So, make yourself newsworthy and put your company on the map. The moment you start doing content marketing yourself, PR meaning would no longer be a one-way relationship. Instead, you can create a continual feedback loop that continues to build up your image before your target audience. How?

Okay, you have your story, but where should you pitch it? Having access to hundreds of media platforms available for guest posting is a smart way to do it. Using, you can have a consistent brand voice through various content marketing platforms. Raised profiles. Enhanced credibility and better awareness. These are just some results you can achieve with successful content marketing activity. 

FAQ: PR meaning

?What does PR mean?

The hype of social media has changed the PR meaning. Since then it has been irrevocably transformed. Today PR is about building positive relations with the public through conversation. Just because they have the upper hand in the business world and can tarnish the brand’s name with a single tweet that could go viral within seconds.

? What does PR stand for?

The key is public here. Media, journalists, bloggers, influencers, everybody who has large social followings, including your customers and clients, are the public. Building public relations means interacting and engaging with that public. The goal is to improve your approach and maximize media coverage.

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Nastya Zelenovskaya

Content marketing manager at PRNEWS.IO.

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