There are many different types of press releases — from a product launch or new hiring announcement to the latest prize, a merger, acquisition, or an upcoming event. You can create press…
The press release has long become an actively used tool in PR technology. A handout is media material that contains news, the company’s position on some issue, and information about the event.…
The first press release in history was released a little over a century ago in the USA. Although today’s Facebook and Twitter feeds often replace us with news publications, the press still…
The press release continues to be a vitally important part of the PR process. It’s still a good idea to prepare press releases for leading news because it is one of the…
How to send a press release to local media? Every company that embarks on the path of sustainable development and wants to declare itself to a broad audience is faced with the…
PR distribution. If you think that issuing a press release is as easy as pressing the Send button, you’re wrong. Whatever you send would be published the next day, doesn’t cut out,…
Writing a press release is not as simple as the average person might think. It includes a particular format to follow (headline, date, location, summary, media use, information about the company), but…
There are plenty of recommendations out there about how to produce a killer press release. Here, we look at things from a slightly different angle by looking at what not to do…
An effective PR campaign is a result of a good strategic plan. That begins with creating a plan of earned and branded content, as well as deadlines, milestone events, and industry events.…
To give you more insights about press release distribution and point out the main advantages of its implementation into your marketing strategy, today, we decided to single out the main goals you…