Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
Make the headline of your press release as informative as possible, but don’t make it lengthy. The headline is the window of content. A press release headline should be short, succinct, and…
If I only had two dollars left I would spend one dollar on PR. — Bill Gates, founder of Microsoft Press release quote. Quotes are not only essential but also an indispensable…
An artist’s PR (public relations) is the process of managing the reputation of an artist. This includes creating and managing positive media coverage, building relationships with key stakeholders, and creating marketing materials…
Press release with images. Well, imagine for a moment a world without images, photos, videos, without visual content! Ugh! Emptiness. How can a human live like that? After all, graphic imagery surrounds…
Let’s start with the definition. Some press releases are sent early and embargoed. Regarding press releases, an embargo means an agreement between the news outlet or members and the press release writer…
How to cite a press release? A citation is when one paper explicitly refers to another paper. Usually, there is some kind of indication in the text of the paper, then the…
With more than 75,000 books published every year (not counting ebooks or blogs), the odds are pretty good that you’ve either written a book, are writing a book, or want to write…
Today, in addition to traditional advertising, a good restaurant also needs to develop new tactics for interacting with guests and building trust with potential customers. PR technologies come to the rescue. For…
Music press release. The Internet has completely changed the music industry, and this is not unprecedented news. Technologies such as file sharing, streaming media, social media, and e-commerce provide artists with more…