If you at least once in your life tried to organize a charity fund or any other non-profit organization, you probably faced such a thing as “fundraising.” If you are only going…
Content is everything, especially when building a diversified content marketing strategy. It is what communicates your company’s objectives and selling points, and it is what sets you apart from your competitors. By…
Media pitching examples. No matter what industry you’re representing, knowing how to pitch a story to the media is a crucial step to success in PR and content marketing. But sometimes securing…
Best public relations books. In public relations, it’s first of all necessary to learn the basics and then keep up with new techniques and approaches all the time. As with any business,…
You are a business owner who wants to be published in the media. How do you fill out the brief without wasting your time and money? Read this guide for helpful tips…
People who are relatively new to these concepts might feel that these vehicles of marketing are extremely similar, if not the same. However, you should know that there are significant differences. However,…
Dealing with press release distribution every day, we have noticed that excessive use of some popular marketing words while writing news releases and announcements has become one of the most tricky issues…
Consumers are tired of always in-your-face ads, so using low-key sponsored content is a great way to get your brand in front of more people. Sponsored content is a powerful tool for…
Press releases play a crucial role in an integrated marketing campaign, but many of them don’t work properly, because they are written incorrectly. Without SEO optimization, your prospects may not see your…
Make the headline of your press release as informative as possible, but don’t make it lengthy. The headline is the window of content. A press release headline should be short, succinct, and…