Running Your First Advertising Campaign for Small Business in the USA

8 mins read

Let’s be honest. Running a small business can be stressful. You have to take care of production, fulfill orders, supervise employees, make a profit, etc. Now add marketing to the mix and you can quickly feel like you have more than you bargained for.

We know that marketing can be intimidating, especially if you are running your first ad campaign. That is why here is a valuable guide to help you launch your first successful advertising campaign.

Some immigrants who are not eligible for a Social Security Number (SSN) may feel distressed by the lack of access to financing opportunities. Few know that with an ITIN application they can apply for ITIN loans and run their marketing campaigns like professionals. 

Why Select To Run This Kind Of Campaign?

Let’s face it. Running an advertising campaign isn’t cheap. Nevertheless, it’s worth it if well executed. Here’s why running a marketing campaign should matter to your business.

  • Helps boost sales
  • Ring-fencing your client base
  • Building brand recognition
  • Effective when launching a new product
  • Fending off competition; surviving in a highly competitive market requires advertising to get customers’ mind-share.

Things To Consider Before Create An Advertising Campaign

An effectively run advertising campaign is an initiative above your standard marketing tasks. It features predefined objectives that need to be attained within a specific time and with a stipulated budget. 

Be clear on the outcomes

Define what would be the success at the beginning of your campaign. Your results must be unambiguous and measurable. That way, you can evaluate a campaign to determine whether it achieved its stated objectives.

Get the ball rolling by specifying the outcomes you expect in any of the following areas that advertising campaigns often target:

  • Growth in sales
  • Promotion of a new product
  • Growth in customer numbers
  • Enhanced brand awareness
  • Enhanced customer retention rate.

Choose a priority area and tie it in with the overall business improvement objectives. 

Define your advertising campaign budget

Next, create an advertising budget that is realistic and affordable for your small business. It will be a waste of time and resources to design a budget out of your reach.

Check if your business can support your advertising budget. Otherwise, don’t freak out with a potentially profitable marketing campaign. Instead, contact third-party lenders for short-term financial assistance. Even if you don’t qualify for an SSN, you can still apply for ITIN loans from various fintech operators. 

Pinpoint your target audience

Be clear about who you’re targeting in your campaign. When you know the spending power, age bracket, location, gender, aspirations, and interests of your target group, you’re better placed to design an advertisement that’s catchy and relevant.

Craft your content

Design your advertisement in such a manner that it conveys a message clearly and has an unmistakable call to action (CTA). For effective marketing, let your CTA be singular and specific to avoid ambiguous market responses. 

Be clear on whether you’re looking for subscriptions to a page, downloads, mail list inclusion, purchases, social shares, referrals, or engagements. 

Design content that’s brief but engaging as people have shorter attention spans. 

Select your channels

Place your advertisement on a platform(s) where you’re likely to interact with your customers. The channel or the combination of media you choose will depend on the preferences of your target audience and your budget. 

Main advertising channels include digital media, social media, email, billboards, TV, exhibitions, blogs, or magazines.

Launch and optimize your advertising campaign

Hurray! You’ve made it and you’re now alive. You have made it and now you are alive. This is where the wheels find their way. Start seeing real data. The results begin to arrive. You can monitor and adjust your campaign to ensure better results. 

At the end of your marketing period, collate the collected data to validate the effectiveness of your advertising campaign. Did you achieve the outcomes you intended to achieve? Look out for triumphs and lessons to improve the next marketing campaign you’ll be undertaking. It would be essential to ensure your investment or ITIN loan used for the drive gets a decent marketing ROI. 

Ideas To Develop An Advertising Campaign

Working with influencers

This entails working with individuals who are celebrities or influential in certain circles. You capitalize on their clout to drive interest in your products or services. Social media influencers with numerous followers in certain demographics can be one cost-effective way to penetrate specific interest groups and communities. 

Run seasonal offers 

Timing is key when it comes to running advertisements. For instance, if you’re a travel agency, you can run a campaign early on when people begin to plan for their vacations before the holiday period. 

Demonstrate how your product works 

New customers may be jittery when purchasing a product if they’re not confident using the product. Showcase videos on how to use your product. Instagram, YouTube, and Pinterest would be excellent platforms to showcase your products. 

Use paid digital marketing

Whether it’s on search engines or social media, paid digital marketing is an easy way to elbow the competition and capture space before your target audience. As an example, using Google AdSense can help your brand gain prominence on Google search by favorably displaying your ad. Such a feat is almost impossible for small businesses if they depend on organic searches. 

Moreover, paid digital ads zero in on users who are already searching on a term related to the product you’re selling. 

Tools You Can Use In Your First Advertising Campaign

These are some of the top tools that every business should consider to bolster their marketing campaigns. 

  1. Social media marketing tools
  • Buffer
  • Hootsuite
  • Hashtagify
  • BuzzSumo
  1. Keyword research tools
  • Google keyword planner
  • SEMrush
  1. Reporting and analytics  
  • Facebook Insights
  • Google Analytics
  • Snaplytics
  1. Emailing tools
  • Mailchimp
  • Bananatag
  • ActiveCampaign
  1. Content idea generator

Conclusion

As a small business, you can benefit immensely by ensuring you use advertising to reach out to new customers, enhance your brand, and retain existing customers. Given the potential that advertising holds in creating success in your business, get financing if necessary to jumpstart a marketing campaign for your business. Whether you’ll be looking for small business loans, ITIN loans, or a strategic investor, have the working tools to market your business.

Visit the intro link to learn more about ITIN loans, the application and the process to get one. 

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Nastya Zelenovskaya

Content marketing manager at PRNEWS.IO.

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