How to increase my domain authority? Business owners like to evaluate performance. And this is the right approach. If you can’t measure, match, analyze, and calculate how effective your business efforts are,…
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Marketing analytics is the process of using data to understand how your customers are interacting with your business and products. It’s about determining what works, what doesn’t work, and how you can…
If you are involved in the development of your website, business, or personal brand in digital, sooner or later you will face such a concept as link building. In other words, you…
You can build any type of brand, and a smart brand advocacy program can bring you significant benefits. It works on involving clients and encouraging them to support and recommend your brand…
Today consumers become more resistant to standard forms of advertising, including display ads and banner ads. That´s why large and small businesses are distributing bigger budgets and spending more on content marketing…
Though Google offers numerous craft small business ideas, not all the solutions are equal. Some opportunities want you to have previous experience or require more effort, while others are available for literally…
Best public relations books. In public relations, it’s first of all necessary to learn the basics and then keep up with new techniques and approaches all the time. As with any business,…
When you write content about your brand for social media platforms, there are strict rules to follow. When you have a clear understanding of what not to post on social media platforms,…
Trust your instincts said the famous founder of the huge cosmetics company Estée Lauder. And she would be right. The saying would be even more accurate with a small caveat: trust your…
Small local companies often have a limited budget and are not willing to spend money on local advertising. But when it comes to promotion in a particular region, a small-scale local business…