Top 30 Casino and Gambling Books for Marketing Pros

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Gambling books

If you want to become a pro at casinos and gambling marketing, you need to learn from experts. We’ve prepared a list of books about casinos that we want to share with our readers. Learn the best practices and study the insides of this challenging but profitable business.

Casino games are addictive. However, are you following the right strategy?

Winning at casinos is not just about luck. You need something more, and knowing all about casino games is essential.

If you want to win, you need smart and unique strategies. With this list of books, learn new betting techniques and the math behind games like roulette and blackjack. Know how to master different casino games and choose which one you want to play!

The Top 5 Gambling Books You Want to Buy Today

Each of these books debunks the myth that gambling is all about intuition and luck with their proven strategies.

Scarne’s Complete Guide to Gambling by John Scarne

If you are an avid player, you have undoubtedly heard of the legendary John Scarne. This is the best-selling book in this genre. Scarne reveals the secrets of many online or live casino games. This book covers all the official rules, instructions, and advice. Polish your skills with the help of the most authoritative expert on gambling.

Beating the Casinos at Their Own Game by Peter Svoboda

The name says it all. This book tells you about every aspect of the gambling world. It instructs you on everything you need to do to step up your game. It is the best choice for both amateur and professional players as it covers basic rules with unique strategies. To make it more attractive, it consists of colorful illustrations with smooth and shiny pages.

Beat the Dealer by Edward O. Thorp

Keen to master the game of 21? Then look no further. The father of card counting tells you about the infamous point system that gives you the upper hand in this game. He reveals everything in this book, starting from proven winning strategies to how to spot cheating. The tricks here are easy to memorize so that you can outsmart the dealer.

Gambling 102: The Best Strategies for All Casino Games by Michael Shackleford

Wondering why the game has the name Gambling 102 instead of Gambling 101? The answer is simple. It is not like any typical gambling book. Every strategy, every trick, has mathematical analysis behind it. It reveals the right time you should raise your bet and explanations of the odds of each game.

Roll the Bones: The History of Gambling by David G. Schwartz

David G. Schwartz is the director of the Center for Gaming Research at the University of Nevada. The book lays out the stories of the gambling world in various parts of the world, including Venice and the US. Besides the history and the origins of casino games, it narrates the stories of big gamblers who won a lot of money with their tricks. France’s writer Voltaire is one of them who won 9 million francs by winning a lottery.

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6. The Man with the $100,000 Breasts: And Other Gambling Stories by Michael Konik

Michel Konik invites all the raiders of the book called “The Man with the $100,000 Breasts: And Other Gambling Stories” to enjoy an insightful journey of the gambling world. It is your unique chance to discover the most memorable stories, which happened to players in the gambling world. It is a way to understand the gambling world and find the inspiration to try.

Michel Konik is a well-known American author, an experienced online gambler, and a talented TV personality. One of his passions is to collect the most absurd anecdotes about gamblers. If you want to get the right atmosphere, it is an excellent book to read.

By going through the pages of the book, you will enter the lives of gamblers, casino players, card counters, and sports bettors to understand their way of living, playing, and thinking. 

7. Beat the Dealer: A Winning Strategy for the Game of Twenty-One by Edward O. Thorp

If you are a Blackjack player, you can consider this book a true classic. Edward O. Thorp is a well-known mathematician from all around the world. He is the one who created the applications of probability theory. His life was devoted to finding new mathematical models for beating the dealer and gambling for maximum profit.

Edward O. Thorp is known to be behind the most successful investment systems on Wall Street. Thorp knows his abilities and talents and uses them to the maximum to share his expertise, skills, and knowledge with all the beginners who would like to achieve excellent results in the Blackjack world.

8. The Biggest Game in Town by Al Alvarez

If you are a professional gambler or you work on a marketing campaign in the gambling and casino niche, you must read the book “The Biggest Game in Town ” written by one of the most renowned poets and literary critics Al Alvarez. The author takes the reader on a passionate and exciting adventure in the gambling world.

By reading the stories in the following vivid depiction of the Las Vegas Casinos, you will start understanding ambitious players better. You will become a marketing guru like them who are ready to bet suitcases full of money. It is a book that speaks about online gambling losers who refuse to learn from their mistakes. You have excellent motivation to become a dreamer and never stop chasing your luck.

9. Bringing Down the House by Ben Mezrich 

The book speaks about world-known MIT students who succeeded to win millions at casinos in Las Vegas. The story speaks about $10 million to be exact! Well, you should not miss a chance to read more about this inspiring and intriguing storyline, written by Ben Mezrich. It is full of facts and professional tips on how to achieve popularity and make big money in the casino and gambling world.

10. Gambling for Life by Harry Findlay

Harry Findlay is a well-known figure in the modern world of gambling and online casinos. The author is happy to share his story with the audience about how he succeeded to win more than $22 million. A marketer needs this book not to win millions like Harry Findlay, but to inspire people and make the campaign successful and profitable. The book is easy to read, it contains unique knowledge and skills. Do not miss a chance to get a better understanding of the online casino and gambling world. It is a must-read book!

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11. Soccernomics by Simon Kuper

Are you working on a marketing campaign focusing on the target audience that contains fans of sports betting? The book “Soccernomics” by Simon Kuper is written exclusively for you. It shares a lot of interesting facts and strategies on how to achieve success in sports betting. The book speaks a lot about the World Cup in 2018. The reader will explore how the author managed to win and what techniques were used. Make sure you get this book to incorporate the most efficient strategies into online gambling.

12. The Biggest Bluff by Maria Konnikova

The next book for marketers working in the gambling niche is “The Biggest Bluff” written by Maria Konnikova. Every poker player has it in the must-read collection. The book permits the marketer to understand the psyche of an average gambler and find many professional tips in order to improve the game. Maria Konnikova is a talented and professional psychologist, which makes the book interesting to read. Dive deeper into gambler behavior.

13. One of a Kind: The World’s Greatest Player by Nolan Dalla

Are you interested in studying poker players better in order to make your marketing campaign more efficient? The book “One of a Kind: The World’s Greatest Player” written by Nolan Dalla is what you need to read and keep in your collection. You will read an interesting story about the life of poker players and inspire other people to try their luck.

14. Mensa Guide To Casino Gambling: Winning ways

This book is presented as an overview of all possible casino games. If you want to be able to launch a successful marketing campaign, it is highly recommended to read the “Mensa Guide to Casino Gambling: Winning Ways” book. It speaks about the most efficient ways of playing craps, roulettes, poker, slot machines, etc.

15. The Theory of Poker by Maria Konnikova

All the books written by Maria Konnikova are interesting to read. They should be in the collection of every gambler or casino player, as well as gambling marketing experts. Thanks to this book, you have a chance to improve your understanding of online gambling, so read it without hesitation.

16. The Casino Marketing Handbook by Julia Carcamo

The Casino Marketing Handbook, written by Julia Carcamo, is a comprehensive guide for casino marketing professionals. The book covers a wide range of topics, including branding, customer relationship management, social media, and digital marketing.

Carcamo draws on her extensive experience in the casino industry to provide practical advice and strategies for creating successful marketing campaigns. The book is divided into four sections: The Casino Marketing Landscape, Customer Relationship Management, Digital Marketing, and Social Media.

17. Marketing the Casino by Bill Friedman

The book covers a wide range of topics, including branding, customer relationship management, social media, and digital marketing.

Carcamo draws on her extensive experience in the casino industry to provide practical advice and strategies for creating successful marketing campaigns. The book is divided into four sections: The Casino Marketing Landscape, Customer Relationship Management, Digital Marketing, and Social Media.

18. Casino Marketing: Theories and Applications by Kathryn Hashimoto

Throughout the book, Hashimoto emphasizes the importance of understanding the customer and creating a personalized experience that meets their needs and desires. She provides numerous real-world examples and case studies to illustrate her points and provide practical insights into successful marketing strategies.

19. Customer Experience in the Gaming Industry: An Integrated Marketing Approach by Sangwon Park

The book begins with an overview of the gaming industry and the importance of customer experience in creating a successful gaming business. The author then delves into the concept of integrated marketing, which involves combining traditional marketing techniques with newer digital marketing strategies.

Park explores the various touchpoints that customers encounter when interacting with a gaming business, from the initial decision-making process to the actual gaming experience and post-gaming interactions. The book provides practical insights into how gaming businesses can create a positive customer experience at each of these touchpoints, including through the use of technology, personalization, and customer service.

Marketing Strategy for Indian Casinos: A Case for the Coquille Indian Tribe by Alisha Bronk

Marketing Strategy for Indian Casinos: A Case for the Coquille Indian Tribe by Alisha Bronk is a case study that explores the marketing strategy implemented by the Coquille Indian Tribe to promote their casino. The book is intended for casino management and marketing professionals who are looking for effective marketing strategies in the Indian gaming industry.

The book begins by providing an overview of the Indian gaming industry and the challenges faced by Indian casinos in marketing their facilities. Bronk then discusses the unique challenges faced by the Coquille Indian Tribe and their casino, including their remote location and limited budget.

The author presents a detailed marketing strategy implemented by the Coquille Indian Tribe, which involved a combination of traditional and digital marketing techniques. Bronk explains how the casino used social media, email marketing, and search engine optimization (SEO) to reach their target audience and increase brand awareness.

Strategic Casino Marketing by Matthew S. Kwatinetz

The book covers branding and advertising strategies used in the gaming industry, including the use of social media, email marketing, and direct mail. The author provides practical tips on how to create effective advertising campaigns that appeal to different segments of the target audience and increase brand awareness.

Kwatinetz emphasizes the importance of loyalty programs in the gaming industry and provides a detailed analysis of the different types of loyalty programs used in casinos. He explains how loyalty programs can be used to drive customer engagement and retention and how to design and implement a successful loyalty program.

Marketing for Casinos: A Practical Guide for Operations and Marketing Managers by Shelly Field

One of the strengths of the book is its emphasis on customer service and creating a positive customer experience. Field provides numerous examples of successful customer service strategies, and highlights the importance of training staff to provide excellent customer service.

Casino Marketing: Lessons from Australian and New Zealand Gaming Venues by Sudhir Kale

The book is organized into three main sections. The first section provides an overview of the casino industry in Australia and New Zealand, including a brief history, current trends, and regulatory frameworks. The second section focuses on specific marketing strategies that have been implemented in successful casinos in the region, including loyalty programs, customer service, and branding.

The third section of the book includes case studies of successful casino marketing campaigns in Australia and New Zealand. The case studies highlight the challenges faced by casino marketers, the strategies they implemented to overcome those challenges, and the results they achieved.

Kale emphasizes the importance of understanding the unique characteristics of the Australian and New Zealand markets, including cultural differences and regulatory frameworks. He also emphasizes the need for casinos to focus on the customer experience and to create a differentiated brand that stands out in a crowded market.

More books:

  • Gaming Industry: Overview and Forecast by Christina L. Barrett
  • Gaming and Gambling Law: Cases and Materials by Anthony N. Cabot and Keith C. Miller
  • The Mathematics of Games and Gambling by Edward W. Packel
  • Blackbelt in Blackjack: Playing 21 as a Martial Art by Arnold Snyder
  • Poker: The Real Deal by Phil Gordon
  • Sharp Sports Betting by Stanford Wong

These books cover a range of topics related to casino and gambling marketing, from customer experience to strategic marketing, and from casino operations to the mathematics of games and gambling.

Which one of these gambling books are you looking at buying first? Let us know in the comments below.

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