How to promote your website on Instagram?

10 mins read

Are you looking for a way to promote your website and drive traffic? Then, you shouldn’t miss Instagram! Nowadays, you can hardly find a successful business that is not active on Instagram.

All you need to do is learning some strategies and hacks to promote your website on Instagram. On the other hand, if you are busy with your business and don’t want to spend hours on Instagram to follow new users, run ads, interact with others, etc. you can leave all the actions to an Instagram management service or an Instagram manager to handle all you need on Instagram.

How to promote your website on Instagram?

There are nearly 500 million daily active users on Instagram, which might be a piece of good news for businesses and brands that try to promote their website and products on Instagram. There are six steps below that help you promote your business and website on Instagram.

Let’s dive in!

1.     Set up an optimized Instagram business account

The first step to promote your website on Instagram is switching your Instagram account to a Business account and optimize it. Obviously, users read your Instagram bio before hitting the “Follow” button, then how do you encourage them to hit the button?

Choose the related Instagram username and profile photo, which represent your business as well as writing a catchy and informative Instagram bio to convince users you are worth following.

Generally, it would help if you write a short description of your business and your contact ways or get Instagram bio ideas from your competitors. Besides, once there is a change in your business, you can easily edit your Instagram bio and update the information.

How to switch the personal Instagram account to a business account?

1.    Open the Instagram app and go to your profile

2.    Tap on the three lines on the top right corner

3.    Tap on “Settings”

4.    Then tap on “Account”

5.    Next, tap on “Switch to professional account” at the bottom of the page.

Switch to business Instagram account

6.    Choose “Business” over Creator and tap on “Next.”

7.    Then connect your Facebook page to your Instagram account.

8.    Finally, review your contact information and tap on “Done.”

Switching to an Instagram business account has a lot of benefits, including:

·   Get access to Instagram analytics and insights

·   Auto publish posts on Instagram

·   Be able to advertise on Instagram and make promoted posts

·   Add a link to your Instagram story

·   Tag products in your posts

2.     Add the website link to your bio

The “link in bio” tactic always work! Clearly, the first place that followers see is your Instagram bio, meaning that by adding the proper call to action and website link, you can redirect your followers to your website. Moreover, you would be lucky to convert your followers to customers at their first visit to your website.

As you may know, Instagram allows users to only add a single link in their bio, which might not be enough! So, what if you want to share several links with your followers?

The good news is that there are some Instagram links in bio tools that let users add several links in one link. Plus, you can add your email address and contact information, choose your favorite theme, add tags to your products, share eBooks, and more.

Another advantage of using the Instagram bio link tool is showing the insight and analytic of the number of users who clicked on your link and visited each page on your landing page.

To mention some of the Instagram links in bio tools, we can name Linktree, which is paid in some features, and My.URLs bio, which is totally free.

Here is the step by step guide to add a link to your Instagram bio:

1. Open the Instagram app and tap on your profile photo on the bottom right.

2. Tap on “Edit Profile” at the top of the page

3. Write the bio text (Maximum 150 characters) and add the link to the “Website” section.

link in Instagram bio

4. Finally, tap “Done” to save the bio

3.     Add a call to action in captions and images

Knowing that you can’t add clickable links in captions doesn’t mean that you shouldn’t use a call to action in your posts! In other words, you should use a call to action in photos and captions and ask users to click on the link in the bio.

Besides, if you have more than 10K followers or a verified Instagram account, you can add the swipe up link to your Story. This way, you can redirect your followers to any website using a call to action and invite users to swipe up the page.

Instagram story swipe up

4.     Run Instagram ads

Instagram ads let you find your target audience and increase your website visits and customers. Happily, you are free to add clickable links in Instagram ads, which lets users learn more about your post by clicking on them.

Ads on Instagram are offered as an image, a video, and a carousel that lets you add clickable links on posts.

·       Image

The image ads are single photos with a caption.

·       Video

Video ads can be up to 30 seconds long in portrait or landscape format.

·       Carousel

If you need to tell a story or show several photos, you can choose the carousel ad.

5.     Get help from Instagram influencers

Since many people follow Instagram influencers, you would have the chance to get discovered by many people once an influencer talks about you. Find influencers related to your niche manually or by using websites such as an Influencer that have gathered and categorized Instagram influencers.

Many people trust Instagram influencers, so you can extend your reach and reach your goals.

6.     Run a giveaway

Instagram contests and giveaways can double the number of your followers and increase your brand’s awareness. So, it seems to be a good way of being seen by many people in a short time.

You can set several rules for giveaways, such as the ones that are mentioned below:

·   Follow your account

·   Mention 3 of their friends on your giveaway post

·   Share a story on their account and tag you

·   Repost your giveaway post on their account

·   Use your brand’s hashtag on their Story or post

·   Like your three last posts

Here is an example:

Instagram giveaway

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All in all

No one can deny the fact that social media has become part of everyone’s life. People read the news, meet new people, order online and shop, and more through social media platforms.

Therefore, if you want to drive more traffic to your website and drive more sales, you shouldn’t miss Instagram. Just learn some tactics and be patient to get good results.

By being smart enough to use the link in bio, Instagram ads, working with influencers, and more, you can make sure that your website hits a high traffic target.

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Somaye Sadeghi

Somaye Sadeghi is a writer at who loves to express her thoughts about social media. She helps people promote their Instagram account and find the best Instagram management tool.
Moreover, she keeps herself updated to help Instagram users learn new tactics and tricks to be seen among the crowd.

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