There are plenty of recommendations out there about how to produce a killer press release. Here, we look at things from a slightly different angle by looking at what not to do…
A well-crafted article in the media can help solve important tasks such as boosting personal branding, launching a business in new markets, or recovering from losses during a crisis. Today, in addition…
As content continues to stay king, more and more leaders are creating thought leadership content to position themselves and their businesses as leaders of the industry. If you’re thinking to incorporate thought…
When it comes to effective communication, nothing is more crucial than the underlying concept on which it is built. Message development is the process of delving deep inчto ideas and language to…
With the shrinking attention spans and fierce competition in today’s digital era, it has become essential for businesses to discover impactful approaches to connect with their customers. One such method that has…
Brand storytelling is a powerful marketing technique that connects with your audience. Relatable stories create strong emotional bonds by placing your customer as the protagonist, not your brand or product, raising brand…
What is a content calendar? A content calendar is a kind of “Content Marketing” ship deckhouse where the ship’s control systems, instruments, command post, etc. are concentrated. Basically, it’s a template that…
Plagiarism is the act of using someone else’s work or ideas without giving them proper credit. In academic and professional settings, plagiarism is considered a serious offense and can lead to severe…
Picture this: You’re at a buffet and you’re scanning the tables looking for something that looks appetizing. Suddenly, a dish catches your eye and you lean in for a closer look. You…
Today content marketing is a significant part of all marketing. Modern buyers recognize an advertisement, and more often than not, they’re refusing from hearing a sales pitch. Content solves this problem by…
Content marketing and SEO have different but complementary roles in improving a website’s search rankings. While SEO optimization focuses on improving positions in search results, content marketing is effective for increasing the…