There are plenty of recommendations out there about how to produce a killer press release. Here, we look at things from a slightly different angle by looking at what not to do…
Every content marketing team knows this type of writer’s issues: you’ve already created a lot of content and now you’ve run out of new topics. But, if you find yourself or your…
Your marketing strategy won’t yield amazing results unless you, as a content marketer, can clearly visualize your plan. Therefore, it’s crucial to utilize a framework that offers deeper insights into various marketing…
Are you struggling to find the KPIs for your content marketing campaigns? You are not lonely there. Many marketers have to deal with the same issue because tracking the proper content marketing…
Successful marketing activities depend not only on profits but also its costs. By estimating the content marketing ROI metrics, it’s possible to re-evaluate the efficiency of decisions made to achieve better results.…
Have you ever bought a product after reading a review on Amazon review? Has a video guide changed your opinion about some devices? These are examples of user-generated content (UGC). In this…
Content marketing is time-consuming and work-intensive. Creating an engaging, well-researched, and valuable for its readers piece of content isn’t easy. It’s a creative process that takes time, energy, and money. That’s why…
Are you interested in expanding the reach of your content and driving more traffic to your website? If so, content syndication might be the strategy you’re looking for. This article will explore…
In the pursuit of new content and a constant supply of new products to your customers, the author and your traffic can often get lost. In addition, you should be careful not…
A contributor post is typically written by an outside expert, freelancer, or guest writer who is knowledgeable in a particular field. These contributors are not permanent members of the publication or media…
Most of us are used to reading stories for entertainment, not business writing. But there’s good reason to challenge that perception. In this post, we’ll look at corporate storytelling and we’ll show…