In 2020, we could hardly imagine a company that can do without images when communicating with customers. Images are needed to make the website user-friendly and turn advertising into a cost-effective tool to sell products.
Where can a designer or business owner get images? You can use images only after the author has given you permission to do so. In this article, we talk about how to simplify the search for images and legally use them in marketing and for other purposes.
3 ways to get images for commercial use
The main rule to remember before you start working with images is that you cannot use images created by other people without their permission to do so. If you do so, you are violating basic copyright laws. Below we’ve outlined 3 of the most popular ways to legally get images for commercial or editorial use.
Hire a photographer, an illustrator, or a designer
The most obvious way to get an image for your project is to create one from scratch. In this case, you need to hire a photographer or graphic designer and pay them for their job. The work on the image can take hours, days, or even weeks, so this is the most costly solution.
Look for images on Google
You cannot enter a keyword into the search bar and then simply download the image you find. This is called copyright infringement. The author of the image can sue you and win the case when they find that you have stolen their image. To avoid this, you should find the author of the image, send them a copyright transfer request, get such permission, and only then use the file.
Platforms with stock images
Stock visuals are images that you can download from online libraries and use for your projects. Stock photography platforms can be paid or free, as well as thematic and general. Some platforms only provide access to certain types of visuals (for example, photos or videos). Others (Depositphotos) offer you photos, vector images, illustrations, and videos at the same time.
The principle of stock platforms is as follows: authors upload their works there, and business owners, marketers, content managers, and other people who need images find the visuals they need using keywords.
Before starting to work with the platform, the authors of the images enter into a written agreement with the platform to grant the rights to use the images to persons who download these images in the future.
Key advantages of stock photography platforms
In brief, using stock image platforms saves you time and in most cases optimizes your image production budget. And there are also some more advantages.
#1 No time wasted
It can take several days to organize and carry out a thematic photo session and creating images in a graphic editor from scratch takes at least several hours. In the case of photo banks, you don’t have to wait for the results of the creators’ work. You just find the image, download it, and use it right away.
#2 Convenient image search
For example, Depositphotos gives you an opportunity to search images not only by categories and keywords, but also by file type, author’s style, color scheme, size, objects or subjects in the image, and other details. Combined with a huge database, this greatly increases your chances of finding what you need.
#3 Predicted result
If you’ve ordered an image from a designer or photographer, there is always the possibility that the layout or photo they create will not meet your expectations. There is no such risk if you use photostocks because there you always see what you get.
#4 Legal deal
If you would like to use an image from the Internet on your site, you need to find the author and ask permission to use it. There is often a risk that the author will not want to get in touch with you or simply refuse your request.
#5 Affordable prices for images
Hiring photographers and designers to work for you is quite expensive. If you negotiate personally with the authors about transferring to you the right to use the image, there is a risk that they will want to sell their work at a high price. And the cost of an image from a platform like Depositphotos starts at $0.20.
Getting started with Depositphotos. What you need to know about pricing and more
Depositphotos is an international stock image platform with a huge library of over 179 million files. Its important advantage is that all images are checked by platform curators and ML-based algorithms before becoming available for clients.
Other advantages of the service include an intuitive interface, advanced search, and the ‘Favorites’ section. With this tool, you can create collections of images, choose the best of them, and then simply download them according to your chosen price plan.
Depositphotos also has an incorporated graphics editor, Crello. This drag-and-drop tool helps you create template-based designs with the option to automatically export images from the Depositphotos library. This saves you time and allows you to partially opt out of hiring a designer to create all your content.
Depositphotos is also one of the most affordable platforms on the market, which became possible due to the scale of its library and the number of clients. The minimum file cost is just $0.20.
To start using the service, you need to select the pricing model (you choose between monthly or yearly subscriptions or the On-Demand option).
Use promo code ‘prnews15’ to get started with Depositphotos at 15% off.
As you see, stock photo libraries are a brilliant way to get hold of images for your project in the most cost-effective way that also saves time.
First, you avoid waiting for your photographer or designer to hand you over an image created from scratch. Second, you know what you get. Third, you spend less money on mastering your visual communications in general.
The main advantage of stock image platforms is also that you get images quickly, easily, and don’t have to worry about copyright. Authors who collaborate with stock platforms have already given their permission for clients to use their content for commercial or editorial purposes, so no one can accuse you of copyright infringement.
In 2020, as online visual communication has become crucial for businesses, we encourage you to start using the Depositphotos library as a source of photos, vectors, and illustrations. Regardless of whether you start a business or work for a well-established corporation, this service will help you optimize your advertising budget and better allocate your resources.