Are you looking for an alternative to Muck Rack? Being perfect for businesses of 1 to 1000+ employees, most people use MuckRack to assist them with the article author database. It’s also helpful in auto-update and campaign management. Whether ease of use, french functionality, affordability, customers’ rating is your object of the search, there are a lot of other services out there that could be a great match for your needs.
I’ve made research and found alternatives, that include similar functionality to Muck Rack. Check out these top platforms, based on shared features, that are similar to Muck Rack in terms of opportunities, key features, and other advantages. Just read further to see alternatives at a glance.
What is Muck Rack
Muck Rack is a public relations (PR) platform that helps professionals find journalists, build media lists, pitch stories, and monitor news coverage across digital and social channels. It’s designed for PR teams who need accurate, real-time data and streamlined outreach tools in one place.
One reason many professionals seek out Muck Rack alternatives is its premium pricing model. While Muck Rack pricing is not publicly listed, reports suggest it starts around $10,000 to $15,000 per year, which may not be ideal for smaller teams or startups with limited budgets.
The platform is best known for its verified journalist profiles, intuitive media database, and integrated email pitching. Users can track pitch performance, receive alerts when journalists mention their brand, and measure campaign impact with in-depth analytics. This toolkit is reflected in mostly positive Muck Rack reviews, with users often praising its clean interface and the accuracy of its media contacts.
For those who require similar features but at a different price point or with additional flexibility, exploring a Muck Rack alternative can be a smart move, especially if you’re seeking tailored functionality, AI-powered features, or newsroom tools that exceed what Muck Rack offers.
Why look for a Muck Rack alternative?
While Muck Rack is a well-regarded platform in the PR world, it may not be the right fit for everyone. Many users begin searching for Muck Rack alternatives after running into a few common challenges.
One of the biggest concerns is the high pricing. Since Muck Rack pricing isn’t openly published and typically requires a custom quote, it can be hard for smaller teams, startups, or independent consultants to justify the cost. For many, the platform’s price point simply doesn’t align with their budget or the scale of their campaigns.
Another pain point is limited access to certain features unless you’re on an enterprise-level plan. Users have also noted that the interface, while sleek, can be less intuitive when it comes to customizing workflows or managing large media lists. Some organizations experience friction when training new team members or trying to onboard quickly.
Additionally, regional limitations can affect the platform’s usefulness. While Muck Rack is strong in the U.S. and English-speaking markets, teams focused on other regions or multilingual outreach may find it less comprehensive than expected.
The platform’s high costs, restricted functionality, steep learning curve, and gaps in regional coverage lead many PR professionals to explore Muck Rack alternatives that better suit their needs.
In this article, we’ll look at the 10 best alternatives to Muck Rack that can help you share your brand’s story more effectively, with tools that are flexible, affordable, and powerful enough to support modern communications strategies.
#1 PRNEWS.IO: a PR platform for startups and local brands without the complexity
For brands seeking a fast and straightforward way to secure media coverage, PRNEWS.IO is a strong Muck Rack alternative that eliminates many of the common barriers typically found in traditional PR tools.
Instead of relying on complex outreach strategies, endless journalist lists, or subscription-based models, PRNEWS.IO offers a simple pay-per-publication model, allowing you to choose your outlet, see the price upfront, and get published without the need for ongoing contracts or negotiations.
What makes PRNEWS.IO stand out is its direct partnerships with over 100,000 media outlets across multiple countries. This global access, combined with transparent pricing and zero subscription commitments, makes it particularly appealing for startups, local businesses, and agencies that need quick, reliable exposure without the overhead of a full PR team.
Compared to Muck Rack, where users often spend time building and managing media relationships, PRNEWS.IO focuses on speed, simplicity, and guaranteed results.
In the PRNEWS.IO vs Muck Rack comparison, the difference comes down to workflow and accessibility.
- Muck Rack is designed for those who want to pitch journalists and build long-term media lists, which can be time-consuming and expensive, especially when factoring in Muck Rack pricing, which is often out of reach for smaller teams. I
- PRNEWS.IO eliminates the guesswork. You select the publication, pay, and your content goes live, making it an ideal PR platform for startups and small teams who need fast visibility, not another CRM.
Whether you’re launching a new product, entering a new market, or simply trying to get your brand noticed without waiting weeks for replies, PRNEWS.IO offers an efficient path forward. It gives you access to the platform that’s built around results. You can explore case studies of how others have effectively utilized it in their campaigns.
Muckrack vs Cision vs PRNEWS.IO
| Feature / Platform | Muck Rack | PRNEWS.IO | Cision |
| Pricing Transparency | Custom quotes | Clear, public pricing | available only via enterprise contracts |
| Subscription Required | Annual subscription | No subscription needed | Annual subscription |
| Target Users | PR teams, agencies | Startups, small businesses, agencies | Large enterprises, agencies |
| Access to Media | Verified journalist database | Direct publishing in 100K+ global outlets | Journalist + media database |
| Pitching Tools | Build media lists, send pitches | Content is published directly | advanced outreach and pitching tools |
| Pay Per Publication | No | Pay only when you publish | No |
| Ease of Use | User-friendly but can be limiting | Simple, fast, intuitive | Complex, requires onboarding |
| Best For | Building media relationships | Fast visibility without outreach | Managing large-scale PR campaigns |
Best Muck Rack alternatives
MeltWater
- Website
- HQ Location: San Francisco
- Year launched: 2001
Meltwater is a cloud-based public relations tool that is available in SaaS version, can be used in Windows and Mac. This service comes enriched with a myriad of public relation characteristics like clippings management, posts’ author database, digital asset management, etc.
Meltwater uses artificial intelligence to assist its clients to get deeper and better business analytics. It comes with PR impact indicators. The enriched media contact database assists in creating a better connection with major bloggers, journalists, and media influencers. This platform can increase your press release publication frequency. It is also useful in social and news monitoring and reporting about these metrics.
The users of its service can analyze publications and social media coverage with ease, with both qualitative and quantitative measurements. Their widget library allows users to seamlessly build dashboards, to help visualize media coverage and report on different indicators of their public relations activities. All elements and blocks have an interactive and UI interface to provide the context behind the numbers.
Price: from $333/month
PRNEWS.IO
- Website
- Location: Tallinn, Estonia
- Year launched: 2015
Founded in 2005 PRNEWS.IO helps many businesses and individuals realize their PR strategy and get popularity in the ever-changing online environment. Starting from a small team of professional journalists and copywriters, the platform has now grown into a marketplace that assists in the communication processes of different companies with media outlets.
Prowly
- Website
- Year launched: 2013
- HQ Location: Warsaw (Poland)
With Prowly, PR experts can do their PR work more productively while saving time on routine tasks. This up-to-date, user-friendly platform lets you find appropriate publications, contacts and manage them in a PR CRM, build visual press releases, send personalized email pitches, and set journalist-friendly newsrooms.
The modern and user-friendly tool has all the needed characteristics that help to create better relationships with the media outlets: from finding relevant media contacts and organizing them in a PR CRM to making visual press releases, sending email pitches, and maintaining journalist-friendly pressrooms.
Price: from $179/month
Prezly
- Website
- Location: Flemish-Brabant, Belgium
- Year launched: 2010
Prezly is a PR publishing tool for PR managers. The service allows you to publish press releases and other posts in your own corporate online newsrooms. Also, you can send email pitches directly within this platform. Giving an opportunity to people to create content and implement earned media from that content — in the same tool. This handy feature makes this service a unique addition to a business’s PR team and stronger than its competitors.
Creating functional, easy-to-use, and crafty online newsrooms allow businesses to transfer their messages and more effectively. It offers to distribute business stories with influencers on social as well as traditional media. It also has reporting features that allow a better understanding of the interests of stakeholders, journalists, and influencers by monitoring engagement. Uploading data to Prezly is also easy as the software has an option to import Excel spreadsheets and supports data from other PR platforms such as Augure, Cision, and Gorkana.
Pricing: from $50 per user
PressPage
- Website
- Location: Chicago, Amsterdam
- Year launched: 2010
PressPage belongs to one of the biggest content-sharing providers for social newsrooms, online press centers, and online media hubs. It allows today’s most engaging brands to become tomorrow’s best publishers. Their software and technology are uniquely built to add workflow efficiency and distribution productiveness. This tool enables PR managers to share an engaging and optimized online story that is published directly into the search and social space. Great content deserves huge recognition, that’s why PressPage provides its users with the latest technology to be heard, seen, and noticeable.
With PressPage, clients can present their ideas and activities to the public via unique content with help of online newsrooms. The easy-to-use distribution feature of PressPage, covering social media integration, list management, the mail creator, and social push, assists companies to post their content to multiple publications and media platforms with ease.
Price: starts from $399
PR Underground | Alternatives to Muckrack
- Website
- Location: San Rafael, CA
- Year launched: 2008
PR Underground tool is a platform used to manage press releases and can publish them on more than 80 online news sources. Already capitalizing on PRUnderground’s existing results-driven tool, PR and SEO experts continue to have their company’s releases show up on the first page of Google within 5 minutes for less than $20.
PRUnderground has more tools and functions in social media press release distribution services. Traditional press releases are aimed at gaining actual press coverage, while the social media press release targets the users directly. Because through the online avenues, users interact with content on a daily basis (i.e. Social Media). The social media press release is also designed to increase traffic to the customer’s website and/ or their social media accounts, which in turn improves the SEO of their sites and profiles. Naturally, this social media press release has attracted SEO and PR managers looking for submission releases on their client’s behalf.
The service offers a branded newsroom, with links to your releases, video, images, and your social media pages. The platform offers a secure place to optimize the SEO to increase the online visibility of the businesses. This software will be a great solution for small and medium companies.
Pricing: starts from $49.99
Agility PR Solutions | Alternatives to Muckrack
- Website
- Location: Ottawa, Canada
- Year launched: 2003
Agility PR Solutions provides companies with distributing, tracking, and analytics services. Since 2003, PR professionals have used this platform to help them discover and contact influencers, get capture coverage, and evaluate the impact of everything they created together. Their professional team of media experts makes it easy to manage and measure traditional, broadcast, social and online coverage.
The user-friendly interface also tracks information about the emails: who opened them and what pages they are interested in, making follow-up easy work. They utilize powerful indexing technology merged with advanced data science methods to monitor the market part of over 15,000 technology products. By analyzing lots of public websites, Agility PR Solutions can obtain deep insights on every business, with over 100 data fields per company at an average.
Price: starts from $1000.00 per feature
24-7 Press Release
- Website
- Location: North Vancouver, Canada
- Year launched: 2004
Launched in 2004, 24-7 Press Release Newswire revolutionized the environment of the press release service industry by providing affordable, effective, and fast press releases’ distribution to companies of all sizes with a goal to improve their presence and awareness. 24-7 Press Release Newswire assists its customers to share their news with digital media, traditional media, journalists, influencers, and bloggers while also making their articles and posts available by search engines.
Engaging audiences, the posts are distributed through a multi-channel process to the main news outlets, online social media platforms, publications, reporters, and blogs. Their list of partners includes Acquire Media, Associated Press, Financial Content, and PR Newswire to mention a few.
The service puts special attention to the ever-changing search engine optimization process, new technologies and offers a wide range of news distribution packages.
Pricing: starts at $19.00 per release
ReleaseWire | Alternatives to Muckrack
- Website
- Location: Green Bay, WI
- Year launched: 2005
ReleaseWire was founded in 2005 by Daniel Jones, an IT journalist who was quite bored with lots of letters with inappropriate press releases and pitches inside. He couldn’t find the worthy updates and news he was really interested in because all topics worth his attention were irremediably lost among layers of what (to him) was simply PR junk.
Dan’s aim was to create a platform that could connect businesses and journalists based on mutual interest and not aggressive SPAM tactics. The result was a new kind of tool that targets the media contacts most likely to be interested in your news.
Better targeting usually brings media credibility and more users. And ReleaseWire helps to provide the right type of news releases, the appropriate time, and the format journalists want to read them. And, you know, the better confidence, the better visibility and better result you have.
Pricing: starts from $49/month
Vuelio | Alternatives to Muckrack
- Website
- Location: London
- Year launched: 1995
Vuelio is not just a media platform for PR experts to use, because it allows creators and influencers to benefit from it. This particular service gives PR managers an opportunity to estimate journalists to pitch in drawing conclusions on the basis of their profiles and interests. All the reporters who subscribe there are willing to get pitches for PR purposes.
This tool classifies journalists according to their relevance to the industry they are interested in. IN each profile, there is information about their favorite topics so that you can contact them with more confidence.
Vuelio provides many features, including media monitoring, news distribution, political and media databases, and media analyses. This is a wide range of functionality for PR managers with specific needs that relate to this.
Price: from $189/month
Bottom Line: Alternatives to Muckrack
Each of these platforms has its own strengths, depending on your goals, budget, and team structure. Muck Rack is great for building long-term relationships with journalists. Cision offers an enterprise-grade solution for large-scale media outreach. But if you’re looking for a flexible and transparent PR tool that lets you scale campaigns quickly and efficiently, PRNEWS.IO may be the ideal choice.
You don’t need subscriptions, complex onboarding, or expensive contracts to get started. Simply select your preferred media outlet, submit your content, and publish.
Try PRNEWS.IO today and see results after your very first publication.
Read more: The Top 10 Media Monitoring Tools For PR Pros
FAQs
What is Muck Rack?
Muck Rack is a public relations (PR) software platform that helps PR professionals discover journalists, build media lists, send targeted pitches, and monitor media coverage. Agencies and in-house communication teams widely use it to manage their media outreach and track campaign performance.
How much does Muck Rack cost?
Muck Rack pricing is not publicly listed on their website. However, based on industry reports and user reviews, the cost typically ranges from $10,000 to $15,000 per year, depending on the size of your team and the selected features. Custom pricing quotes are provided upon request.
How to use Muck Rack?
To use Muck Rack, PR teams start by searching its journalist database to find relevant media contacts. You can then build media lists, send personalized pitches directly through the platform, and track news coverage in real-time. The platform also offers tools for setting alerts, measuring campaign reach, and creating reports. A free version is available for journalists, while PR professionals must request a demo to access the full features.
