Press Release Copywriting

Date of event

When the event took place or when it will happen?

Location

Country/state where the target audience is.

Main message

What is the main message of the text (what happened or will happen)?

Bullet points (as facts or details)

What are those vital points you would like to provide to your readers (facts and details that should be mentioned in the text)? The more additional info you provide — the better the topic will be covered.

Official commentary

What does an authorized person can say about the event? If possible, provide a detailed commentary from an authorized person. The citation will be added to the press release body. This field is not required.

Keywords and hyperlinks

Do you have any hyperlinks for the text and to what pages? Keep in mind that using more than 2 active links is not recommended.

Contact info

Contact info will be added to the text body. Journalists can use them to ask for a commentary.

Pictures and photos

Which visual content may help to cover the topic better? Please add the links

Press Release Copywriting